# Build vs Buy

> [llms.txt](https://www.mintlify.com/llms.txt)

Should you build your own documentation platform or buy one? See why the world's top builders chose Mintlify.

URL: https://www.mintlify.com/build-vs-buy

Love spending time and tokens maintaining documentation? Then building is for you. For everyone else,
there's Mintlify.

[Let's talk](/contact/sales)

Bought by Today's Top Builders — logo grid featuring Microsoft, PayPal, Anthropic, IBM, Anaconda,
Coinbase, HubSpot, Perplexity, Replit, Decagon, and Notion.

## Content infrastructure

Markdown hosting is the tip of the iceberg.

Static documentation was built for a slower world and a single reader. Today, knowledge must be accurate,
instant, and discoverable — for humans and AI agents alike. Semantic search, MCP servers, AI assistants:
all infrastructure your team shouldn't have to maintain.

Everything beneath the surface: Hosting .md files, Self-updating docs, Search, Visual editor, CMS,
User feedback tracking, CLI, Content checks, SEO/GEO, Ask AI, Custom components, Authentication,
MCP servers, AI analytics.

[Go beneath the surface](/blog/build-vs-buy)

## Building yourself vs building on Mintlify

Building yourself:

- Search, auth, AI assistant, analytics. Each one is its own product to build
- A maintenance burden that grows every time you ship
- Engineering resources pulled off your actual product roadmap

vs

Building on Mintlify:

- Content that updates itself whenever you ship
- Built-in AI assistant, MCP, and agent analytics
- Visual editor, CMS, & CLI for workflows on your team
- Search, feedback, and content checks out of the box
- A library of interactive components, ready to use

See how much Mintlify could save you. [Run the numbers](/contact/sales)

## Enterprise customer stories

- See how Anthropic accelerates AI adoption with Mintlify — 2M monthly active developers, 4+ products
  serviced. [Read the story](/customers/anthropic)
- How Coinbase became agent-ready with Mintlify — +50x faster deployment time, 12+ products serviced.
  [Read the story](/customers/coinbase)
- How HubSpot powers next-gen developer experience with Mintlify — +2x faster time to production, 60%
  reduction in engineering resources. [Read the story](/customers/hubspot)
- See how AT&T modernized their knowledge infrastructure with Mintlify — 50K+ monthly active users, 4+
  products serviced. [Read the story](/customers/att)

## Knowledge is infrastructure now

AI agents already drive 63% of documentation traffic, and that share is climbing. Mintlify supports
llms.txt and MCP today, plus whatever comes next, so you're never chasing a protocol. Your docs stay
current, discoverable, and ready for agents to act on.

[Read more](/blog/structured-docs-coding-agents)

## Turn your docs into a demand channel

Your docs pull higher-intent traffic than your marketing site, but only if the right people and agents can
find them. SEO, AEO, content negotiation, structured metadata, analytics: each is a product in its own
right. Mintlify ships them all out of the box.

[Read more](/blog/documentation-is-a-demand-channel)

The knowledge infrastructure agents build on. [Talk to sales](/contact/sales) |
[Get started](https://app.mintlify.com/signup)

## Related resources

Thought leadership, product updates, and customer stories on scaling for the agent web.

- Case study: Anaconda freed its engineers from maintaining custom documentation infrastructure to focus
  on what matters — [/customers/anaconda](/customers/anaconda)
- Best Practices: How Claude Code's documentation team makes feedback actionable with Mintlify —
  [/blog/how-claude-code-docs-team-uses-mintlify](/blog/how-claude-code-docs-team-uses-mintlify)
- AI Trends: Tokenmaxxing: one AI budget, four jobs —
  [/blog/tokenmaxxing-one-ai-budget-four-jobs](/blog/tokenmaxxing-one-ai-budget-four-jobs)

[All blog posts](/blog)

## Where we are speaking

- **WeAreDevelopers World Congress** — Sep 23, San Jose. Han Wang, co-founder and CEO (@handotdev).
  Han speaks at WeAreDevelopers World Congress North America, where developers and engineering leaders
  gather around the people building production AI systems.
  [View details](https://www.wearedevelopers.com/world-congress-north-america)
- **SheTO Summit 2026** — Oct 2, Mountain View. Hahnbee Lee, co-founder (@hahnbeelee). Hahnbee speaks at
  SheTO Summit, where 400+ engineering and technology leaders gather at the Computer History Museum to
  explore AI leadership and what's next. [View details](https://www.sheto.org/summit)
- **Building for agent traffic** — Oct 15, San Francisco. Han Wang, co-founder and CEO (@handotdev).
  Han takes the stage at Vercel Ship SF to speak on building for a world where AI agents are the primary
  consumers of your docs. [View details](https://vercel.com/ship/sf)

## The knowledge platform built for agents

[Talk to sales](/contact/sales) | [Get started](https://app.mintlify.com/signup)