What is Avelero?
Avelero is a comprehensive SaaS platform that enables fashion brands to create, manage, and publish Digital Product Passports (DPPs) for their products. Built to meet EU ESPR regulations, Avelero provides everything you need to deliver transparent supply chain and sustainability data to your customers. Each product passport includes:- Product identifiers (UPID, SKU, barcode)
- Material composition and certifications
- Environmental impact data (carbon, water usage)
- Complete supply chain journey
- Manufacturer and operator information
Key features
Product management
Create products with variants, materials, and environmental data
Passport publishing
Publish immutable DPP versions with unique QR codes
Brand customization
Customize passport appearance with your brand’s colors and fonts
Integrations
Sync products from Shopify and other e-commerce platforms
How it works
Understanding UPIDs
Every published product passport receives a UPID (Unique Product Identifier) - a 16-character alphanumeric string that serves as the permanent identifier for that specific variant.UPIDs are permanent. Even if you delete a product variant from your catalog, the passport remains accessible at its UPID URL, ensuring QR codes printed on products continue to work.
Get started
Quickstart guide
Create your first product and publish a DPP in 5 minutes
API reference
Build custom integrations with our tRPC API
Example DPP
See what a published passport looks like to your customers
ESPR compliance
Learn how Avelero helps meet EU regulations