SEO Analysis Scripts

SEO Machine includes 3 specialized SEO analysis scripts that focus on high buyer-intent keywords and competitive positioning using DataForSEO and Google Search Console.

Overview

SEO analysis scripts are config-driven and focus on:

Baseline Analysis: Comprehensive snapshot of MOFU/BOFU keyword rankings
BOFU Rankings: Detailed analysis of high-value buyer-intent keywords
Competitor Analysis: Head-to-head comparison vs competitors

All scripts use config/competitors.json for keyword lists and competitor domains.

Configuration

Setup

Copy the example config:

cp config/competitors.example.json config/competitors.json

Edit config/competitors.json with your data:

{
  "direct_competitors": [
    "competitor1.com",
    "competitor2.com"
  ],
  "content_competitors": [
    "blog1.com",
    "blog2.com"
  ],
  "bofu_keywords": [
    "your product pricing",
    "your product vs competitor",
    "best product for use case"
  ],
  "mofu_keywords": [
    "how to solve problem",
    "what is solution",
    "benefits of approach"
  ],
  "alternative_keywords": [
    "competitor1 alternative",
    "competitor2 alternative"
  ],
  "relevant_terms": [
    "your",
    "industry",
    "keywords"
  ],
  "skip_terms": [
    "celebrity",
    "irrelevant",
    "spam"
  ]
}

Keyword Types

BOFU (Bottom of Funnel)

High buyer intent
Ready to purchase
Examples: “[product] pricing”, “best [product] for [use case]”, “[product] vs [competitor]”

MOFU (Middle of Funnel)

Research phase
Evaluating solutions
Examples: “how to [solve problem]”, “benefits of [solution]”, “[topic] guide”

Alternative Keywords

“[competitor] alternative”
“[competitor] vs [your brand]”
Captures users searching for competition

Environment Variables

Set in data_sources/config/.env:

# Your company
COMPANY_NAME=Your Company
GSC_SITE_URL=https://yoursite.com

# API credentials
DATAFORSEO_LOGIN=your_login
DATAFORSEO_PASSWORD=your_password

Baseline Analysis

Script: seo_baseline_analysis.py Comprehensive snapshot of current SEO position for high buyer-intent keywords.

Usage

python3 seo_baseline_analysis.py

What It Does

DataForSEO Live SERP Check
- Checks current rankings for all BOFU keywords
- Checks current rankings for all MOFU keywords
- Categorizes: Page 1, Page 2-3, Not Ranking
GSC Performance Data
- Last 30 days of actual traffic
- Filters to high-intent keywords using relevant_terms
- Identifies quick wins (position 11-20)
- Commercial intent analysis
Summary Report
- Percentage breakdowns
- Traffic potential metrics
- Baseline snapshot for tracking progress

Output Example

======================================================================
YOUR COMPANY SEO BASELINE ANALYSIS
Focus: MOFU/BOFU High Buyer-Intent Keywords
======================================================================

✓ DataForSEO connected
✓ Google Search Console connected

======================================================================
SECTION 1: KEYWORD RANKINGS (DataForSEO Live SERP)
======================================================================

----------------------------------------------------------------------
BOFU KEYWORDS (Bottom of Funnel - Ready to Buy)
----------------------------------------------------------------------

  🏆 Page 1 Rankings (12)
    # 3 | podcast hosting pricing              | Vol: 1,200
    # 5 | best podcast hosting for business   | Vol: 2,400
    # 7 | podcast hosting features            | Vol: 890

  📈 Page 2-3 Quick Wins (8)
    #12 | podcast hosting plans                | Vol: 1,600
    #14 | business podcast hosting             | Vol: 980
    #18 | podcast hosting comparison           | Vol: 1,100

  ❌ Not Ranking/Beyond Page 3 (15)
    --  | podcast hosting for enterprises      | Vol: 450
    --  | unlimited podcast hosting            | Vol: 720

----------------------------------------------------------------------
MOFU KEYWORDS (Middle of Funnel - Researching)
----------------------------------------------------------------------

  🏆 Page 1 Rankings (18)
    # 2 | how to start a podcast              | Vol: 12,000
    # 4 | podcast equipment guide             | Vol: 4,500

======================================================================
SECTION 2: GOOGLE SEARCH CONSOLE DATA (Last 30 Days)
======================================================================

Found 247 high-intent keywords (filtered from 1,842 total)

📊 DISTRIBUTION:
  Page 1 (positions 1-10): 89 keywords
  Page 2 (positions 11-20): 54 keywords
  Page 3+ (positions 21+): 104 keywords

  Page 1 Performance: 45,230 impressions, 3,421 clicks
  Page 2 Opportunity: 18,940 impressions, 456 clicks

----------------------------------------------------------------------
COMMERCIAL INTENT ANALYSIS
----------------------------------------------------------------------

Quick Win Breakdown by Commercial Intent:
  Transactional (Ready to Buy): 12
  Commercial Investigation: 28
  Informational (Relevant): 14

Top 20 TRANSACTIONAL Quick Wins:
   1. #11.2 | podcast hosting pricing plans         | 1,240 imp | Score: 89
   2. #12.8 | best podcast host for small business | 890 imp | Score: 85
   3. #13.5 | podcast hosting features comparison  | 760 imp | Score: 82

======================================================================
BASELINE SUMMARY
======================================================================

DATAFORSEO RANKINGS (Live SERP Check):
--------------------------------------
BOFU Keywords (High Buyer Intent):
  - Total Tracked: 35
  - Page 1: 12 (34%)
  - Page 2-3 (Quick Wins): 8 (23%)
  - Not Ranking: 15 (43%)

MOFU Keywords (Research Phase):
  - Total Tracked: 48
  - Page 1: 18 (38%)
  - Page 2-3 (Quick Wins): 15 (31%)
  - Not Ranking: 15 (31%)

GSC PERFORMANCE (Actual Traffic Data):
--------------------------------------
High-Intent Keywords:
  - Total Tracked: 247
  - Page 1 Rankings: 89
  - Quick Win Opportunities (Page 2): 54
  - Page 3+ (Need Work): 104

Traffic Potential:
  - Current Page 1 Impressions: 45,230
  - Page 2 Impressions (Quick Win Potential): 18,940

Use Cases

Monthly reporting: Track progress over time
Initial audit: Establish baseline before optimization
Competitor comparison: Compare against targets
Strategy validation: See which keyword groups are working

BOFU Rankings

Script: seo_bofu_rankings.py Detailed analysis of specific high-value buyer-intent keywords.

Usage

python3 seo_bofu_rankings.py

What It Does

Live SERP Check (DataForSEO)
- Checks top 50 results for each BOFU keyword
- Shows your position and URL
- Lists top 5 competitors
- Displays search volume, CPC, competition
Alternative Keywords
- Checks “[competitor] alternative” keywords
- Identifies capture opportunities
GSC High-Intent Analysis
- Filters all GSC data to relevant terms
- Shows Page 1, Page 2, Page 3+ distribution
- Detailed performance metrics
Key Query Performance
- Tracks specific important queries from config
- Shows best ranking position
- Total impressions/clicks for related variants

Output Example

================================================================================
DETAILED BOFU KEYWORD ANALYSIS FOR YOUR COMPANY
================================================================================

================================================================================
PART 1: LIVE SERP CHECK (DataForSEO)
================================================================================

>>> Checking: 'podcast hosting pricing'
    Search Volume: 1,200
    CPC: $8.45
    Competition: High
    ✓ RANKING: #5
      URL: https://yoursite.com/pricing
    Top 5 Results:
      # 1. buzzsprout.com
      # 2. transistor.fm
      # 3. captivate.fm
      # 4. podbean.com
      # 5. yoursite.com

>>> Checking: 'best podcast hosting for business'
    Search Volume: 2,400
    CPC: $12.30
    Competition: High
    ✗ NOT IN TOP 50
    Top 5 Results:
      # 1. podcaster.com
      # 2. buzzsprout.com
      # 3. anchor.fm
      # 4. transistor.fm
      # 5. captivate.fm

================================================================================
PART 2: COMPETITOR ALTERNATIVE KEYWORDS
================================================================================

>>> Checking: 'buzzsprout alternative'
    Search Volume: 890
    ✓ RANKING: #8
    Top 3 Results:
      # 1. captivate.fm
      # 2. transistor.fm
      # 3. yoursite.com/vs/buzzsprout

================================================================================
PART 3: GSC DATA - HIGH-INTENT KEYWORDS
================================================================================

Found 247 high-intent keywords
--------------------------------------------------------------------------------
Page 1: 89 | Page 2: 54 | Page 3+: 104

🏆 PAGE 1 KEYWORDS:
  #2.3  | how to start a podcast business          | 2,450 imp | 245 clicks | 10.0% CTR
  #3.8  | podcast hosting features                 | 1,890 imp | 156 clicks | 8.3% CTR
  #5.1  | podcast hosting pricing                  | 1,240 imp | 89 clicks | 7.2% CTR

📈 PAGE 2 QUICK WINS:
  #11.2 | podcast hosting plans                    |   980 imp | 18 clicks | 1.8% CTR
  #12.8 | business podcast hosting                 |   760 imp | 12 clicks | 1.6% CTR
  #14.5 | podcast hosting comparison               |   620 imp | 8 clicks | 1.3% CTR

================================================================================
PART 4: KEY QUERY PERFORMANCE (GSC)
================================================================================

'podcast hosting pricing':
  Best Position: #5.2 for 'podcast hosting pricing plans'
  Total Related Impressions: 3,450
  Total Related Clicks: 248

'podcast hosting for business':
  Best Position: #12.8 for 'business podcast hosting'
  Total Related Impressions: 1,890
  Total Related Clicks: 45

Use Cases

BOFU strategy: Focus on high-value buyer keywords
Competitor tracking: Monitor positions vs competitors
Alternative keywords: Capture users searching for competitors
Conversion tracking: Correlate rankings with conversions

Competitor Analysis

Script: seo_competitor_analysis.py Head-to-head comparison of your site vs configured competitors.

Usage

python3 seo_competitor_analysis.py

What It Does

Head-to-Head BOFU Rankings
- Checks each keyword for all competitors
- Shows who ranks where
- Visual status indicators
Ranking Comparison Table
- Side-by-side table of all positions
- Easy to spot gaps and wins
Competitor Keyword Analysis
- Fetches top 300 keywords for each competitor
- Filters to relevant industry terms
- Shows their top-ranking content
Keyword Gap Analysis
- Where competitors rank but you don’t
- Prioritized by search volume
- Content opportunities
Win/Loss Analysis
- Head-to-head wins vs each competitor
- Keywords where you win
- Keywords where you lose
MOFU Comparison
- Same analysis for MOFU keywords
- Research phase positioning

Output Example

==========================================================================================
COMPETITOR SEO ANALYSIS: YOUR COMPANY VS COMPETITORS
==========================================================================================

==========================================================================================
SECTION 1: HEAD-TO-HEAD BOFU KEYWORD RANKINGS
==========================================================================================

>>> Checking: 'podcast hosting pricing'
    Search Volume: 1,200
    Rankings:
      ✅ YourCompany: #5
      ✅ Buzzsprout: #2
      📈 Transistor: #12
      ⚫ Captivate: Not in top 100

>>> Checking: 'best podcast hosting for business'
    Search Volume: 2,400
    Rankings:
      ⚫ YourCompany: Not in top 100
      ✅ Buzzsprout: #1
      ✅ Transistor: #4
      📈 Captivate: #15

==========================================================================================
SECTION 2: COMPLETE RANKING COMPARISON TABLE
==========================================================================================

Keyword                                  | YourCompany | Buzzsprout | Transistor | Captivate
---------------------------------------------------------------------------------------------------------
podcast hosting pricing                  |         #5  |        #2  |       #12  |         -
best podcast hosting for business        |          -  |        #1  |        #4  |       #15
podcast hosting features                 |         #3  |        #7  |        #9  |       #18
podcast analytics tools                  |         #8  |        #3  |        #6  |       #22

==========================================================================================
SECTION 3: COMPETITOR RANKED KEYWORDS (Top 300)
==========================================================================================

>>> Fetching top keywords for Buzzsprout (buzzsprout.com)...
    Total ranked keywords (top 20): 287
    Industry-relevant keywords: 124

    Top 20 Keywords for Buzzsprout:
       1. # 1 | podcast hosting                           | Vol: 14,800
       2. # 1 | podcast hosting platform                  | Vol: 3,600
       3. # 2 | best podcast hosting                      | Vol: 9,200
       4. # 2 | podcast hosting sites                     | Vol: 2,100
       5. # 3 | podcast hosting services                  | Vol: 4,500

==========================================================================================
SECTION 4: KEYWORD GAP ANALYSIS
Where competitors rank but Your Company doesn't
==========================================================================================

>>> Buzzsprout ranks for these keywords where Your Company doesn't:
    # 1 | podcast hosting platform                       | Vol: 3,600
    # 2 | podcast hosting sites                          | Vol: 2,100
    # 3 | podcast analytics dashboard                    | Vol: 1,200
    # 4 | podcast monetization tools                     | Vol: 980
    # 5 | podcast rss feed hosting                       | Vol: 720

>>> Transistor ranks for these keywords where Your Company doesn't:
    # 2 | private podcast hosting                        | Vol: 1,400
    # 3 | podcast hosting for teams                      | Vol: 890
    # 4 | enterprise podcast hosting                     | Vol: 560

==========================================================================================
SECTION 5: HEAD-TO-HEAD WIN/LOSS ANALYSIS
==========================================================================================

>>> Your Company vs Buzzsprout:
    Wins: 8 | Losses: 18 | Ties: 2

    Keywords where Your Company WINS:
      podcast hosting features: Your Company #3 vs Buzzsprout #7
      podcast hosting reviews: Your Company #6 vs Buzzsprout #12
      podcast hosting comparison: Your Company #8 vs Buzzsprout #14

    Keywords where Your Company LOSES:
      podcast hosting: Your Company - vs Buzzsprout #1
      best podcast hosting: Your Company - vs Buzzsprout #2
      podcast hosting platform: Your Company - vs Buzzsprout #1

>>> Your Company vs Transistor:
    Wins: 12 | Losses: 10 | Ties: 3

==========================================================================================
COMPETITIVE ANALYSIS SUMMARY
==========================================================================================

>>> Page 1 Rankings Count (BOFU Keywords):
    YourCompany : Page 1: 12 | Page 2: 8 | Not ranking: 15
    Buzzsprout  : Page 1: 22 | Page 2: 7 | Not ranking: 6
    Transistor  : Page 1: 18 | Page 2: 10 | Not ranking: 7
    Captivate   : Page 1: 14 | Page 2: 9 | Not ranking: 12

Use Cases

Competitive positioning: Understand your market position
Gap identification: Find keywords competitors dominate
Content strategy: Prioritize based on competitive intel
Win analysis: Double down on areas where you’re winning
Reporting: Executive summaries of competitive performance

Best Practices

Frequency

Weekly: Quick spot-checks on critical keywords
Monthly: Full baseline and competitor analysis
Quarterly: Comprehensive reporting and strategy adjustment

Configuration Tips

Start small: Begin with 10-20 critical BOFU keywords
Expand gradually: Add more as you optimize existing ones
Update regularly: Add new keywords as products/services evolve
Remove irrelevant: Clean out keywords that don’t convert
Segment by intent: Keep BOFU and MOFU separate

Cost Management

DataForSEO API costs:

Baseline Analysis: ~200-400 calls ( $0.20-$ 0.40)
BOFU Rankings: ~100-200 calls ( $0.10-$ 0.20)
Competitor Analysis: ~500-1000 calls ( $0.50-$ 1.00)

Tips:

Limit competitor list to 3-5 direct competitors
Use position_max and limit parameters
Cache results when possible
Run comprehensive analysis monthly, not daily

Interpreting Results

Priority Actions:

BOFU Page 2-3: Highest ROI - optimize existing content
BOFU Not Ranking: Create new content targeting gaps
Competitor Gaps: Study why they rank, what’s missing from your content
Win/Loss Patterns: Understand your competitive advantages

Success Metrics:

Page 1 %: Target 40-60% of BOFU keywords on page 1
Quick Win Conversion: Target 50% of page 2-3 moved to page 1 within 3 months
Traffic Lift: Monitor impressions and clicks from GSC
Competitive Wins: Increase win ratio vs competitors over time

Integration with Workflow

Use SEO analysis findings:

# After baseline analysis identifies a gap:
python3 research_serp_analysis.py "keyword from gap"
/research [keyword]
/write [keyword]

# For page 2-3 quick wins:
/analyze-existing [current ranking URL]
/rewrite [topic]
/optimize [file]

# For competitor gap keywords:
# Study competitor's ranking content first
/research [competitor gap keyword]
/write [keyword]

Troubleshooting

”No data available”

Check DataForSEO credentials in .env
Verify you have API credits
Try with a simpler keyword first

”GSC Error: 403”

Verify GSC API access is enabled
Check service account credentials
Ensure site is verified in GSC

”No keywords configured”

Create config/competitors.json from example
Add at least 5-10 keywords to test

High API costs

Reduce competitor count
Lower limit parameter
Use position_max=30 instead of 100
Run less frequently

Irrelevant keywords in results

Add to skip_terms in config
Refine relevant_terms to be more specific
Filter results manually in reports

Configuration

Scripts

Quality Standards

Resources

Overview

Configuration

Setup

Keyword Types

Environment Variables

Baseline Analysis

Usage

What It Does

Output Example

Use Cases

BOFU Rankings

Usage

What It Does

Output Example

Use Cases

Competitor Analysis

Usage

What It Does

Output Example

Use Cases

Best Practices

Frequency

Configuration Tips

Cost Management

Interpreting Results

Integration with Workflow

Troubleshooting

”No data available”

”GSC Error: 403”

”No keywords configured”

High API costs

Irrelevant keywords in results

Build docs developers (and LLMs) love

Configuration

Scripts

Quality Standards

Resources

​Overview

​Configuration

​Setup

​Keyword Types

​Environment Variables

​Baseline Analysis

​Usage

​What It Does

​Output Example

​Use Cases

​BOFU Rankings

​Usage

​What It Does

​Output Example

​Use Cases

​Competitor Analysis

​Usage

​What It Does

​Output Example

​Use Cases

​Best Practices

​Frequency

​Configuration Tips

​Cost Management

​Interpreting Results

​Integration with Workflow

​Troubleshooting

​”No data available”

​”GSC Error: 403”

​”No keywords configured”

​High API costs

​Irrelevant keywords in results

Build docs developers (and LLMs) love

Overview

Configuration

Setup

Keyword Types

Environment Variables

Baseline Analysis

Usage

What It Does

Output Example

Use Cases

BOFU Rankings

Usage

What It Does

Output Example

Use Cases

Competitor Analysis

Usage

What It Does

Output Example

Use Cases

Best Practices

Frequency

Configuration Tips

Cost Management

Interpreting Results

Integration with Workflow

Troubleshooting

”No data available”

”GSC Error: 403”

”No keywords configured”

High API costs

Irrelevant keywords in results