generate-insights

POST https://your-project.supabase.co/functions/v1/generate-insights

Content-Type: text/event-stream

data: {"choices":[{"delta":{"content":"## Situation"}}]}

data: {"choices":[{"delta":{"content":" Assessment\n\n"}}]}

data: {"choices":[{"delta":{"content":"The iPhone 16 launch"}}]}

data: [DONE]

## Situation Assessment

Brief overview of the current public sentiment landscape (2-3 sentences).

## Key Concerns Identified

- Main issue #1 driving negative sentiment
- Main issue #2 causing frustration
- Main issue #3 contributing to crisis level
- Additional concern #4

## Recommended Actions

1. **Action verb**: Specific implementable recommendation
2. **Action verb**: Another strategic response
3. **Action verb**: Proactive measure to address concerns
4. **Action verb**: Long-term reputation strategy
5. **Action verb**: Communication plan adjustment

## Opportunities

- Potential opportunity #1 that could arise from this situation
- Potential opportunity #2 to turn sentiment around
- Potential opportunity #3 for positive messaging

## Risk Factors to Monitor

- Thing to watch #1 that could escalate the situation
- Thing to watch #2 that indicates worsening sentiment
- Thing to watch #3 for early warning signals

## Situation Assessment

The iPhone 16 launch is facing significant public backlash with 42% of social media posts expressing anger and only 28% showing positive sentiment. The medium crisis level indicates elevated negativity that requires immediate attention. Volume is up 15%, suggesting the controversy is gaining traction.

## Key Concerns Identified

- Battery life complaints dominating the conversation (mentioned in 35% of negative posts)
- Perceived lack of innovation compared to iPhone 15 Pro Max
- Price increase not justified by feature improvements
- Software bugs in iOS 18 affecting user experience

## Recommended Actions

1. **Acknowledge** battery concerns publicly and commit to software optimization in upcoming updates
2. **Highlight** the differentiated features (camera improvements, A18 chip) through targeted content campaigns
3. **Engage** directly with frustrated users on social platforms to demonstrate responsiveness
4. **Release** a technical deep-dive explaining the engineering trade-offs and value proposition
5. **Monitor** sentiment daily and prepare crisis escalation plan if negativity exceeds 60%

## Opportunities

- Pro Max variants showing stronger positive sentiment - leverage this segment for testimonials
- Camera quality is being praised even by critics - focus marketing on visual storytelling
- Early adopters forming defensive communities - empower them as brand advocates

## Risk Factors to Monitor

- Battery complaints spreading to mainstream media coverage
- Comparison videos with competitors going viral
- Return rates or pre-order cancellations increasing week-over-week

const tools = [{
  type: 'function',
  function: {
    name: 'parallel_web_search',
    description: 'Search the web for real-time news and context',
    parameters: {
      type: 'object',
      properties: {
        query: {
          type: 'string',
          description: 'The search query'
        }
      },
      required: ['query']
    }
  }
}];

You are a senior PR and communications strategist. Analyze the following public sentiment data and provide balanced, actionable recommendations.

Topic: iPhone 16 Launch
Hashtag: #iPhone16
Overall Sentiment: mixed
Crisis Level: medium
Emotion Breakdown: anger: 42%, joy: 28%, surprise: 18%
Volume Change: +15%

Generate a professional analysis report with the following sections:

## Situation Assessment
Brief overview of the current public sentiment landscape (2-3 sentences).

## Key Concerns Identified
- Bullet points of main issues driving sentiment (3-4 points)

## Recommended Actions
Provide 4-5 balanced, actionable recommendations. Each should:
- Start with a clear action verb
- Be specific and implementable
- Consider both immediate and long-term impact
- Not be one-sided or dismissive of public concerns

## Opportunities
- 2-3 potential opportunities that could arise from this situation

## Risk Factors to Monitor
- 2-3 things to watch that could escalate or change the situation

Keep the tone professional, balanced, and constructive. Avoid corporate jargon.

You are an AI analyzing public sentiment data.

Topic: iPhone 16 Launch
Hashtag: #iPhone16
Overall Sentiment: mixed
Crisis Level: medium
Top Emotions: anger: 42%, joy: 28%, surprise: 18%

Answer the user's questions in an extremely concise manner. Provide ONLY the direct answer to what is exactly asked. Do not add any polishing, pleasantries, formatting flair, or extra information. Just direct, raw answers.

{
  "error": "Rate limit exceeded. Please try again in a moment."
}

{
  "error": "Failed to communicate with AI provider"
}

{
  "error": "Cannot read properties of undefined (reading 'title')"
}

const response = await supabase.functions.invoke('generate-insights', {
  body: {
    topic: { title: 'Data Breach Incident', hashtag: '#SecurityBreach' },
    emotions: [...],
    sentiment: 'negative',
    crisisLevel: 'high'
  }
});
// Get immediate strategic recommendations for crisis response

const response = await supabase.functions.invoke('generate-insights', {
  body: {
    topic: { title: 'New Feature Launch', hashtag: '#FeatureX' },
    emotions: [...],
    sentiment: 'positive',
    crisisLevel: 'none'
  }
});
// Identify opportunities to amplify positive sentiment

const messages = [
  { role: 'user', content: 'What percentage of posts mention pricing?' },
  { role: 'assistant', content: 'Approximately 28% of analyzed posts...' },
  { role: 'user', content: 'How does this compare to last quarter?' }
];

const response = await supabase.functions.invoke('generate-insights', {
  body: { topic, emotions, sentiment, crisisLevel, messages }
});
// Gemini automatically calls web search to find historical data