Skip to main content

Market Research Toolkit

A comprehensive marketing research toolkit combining website audit capabilities with behavioral psychology frameworks to optimize conversion and user experience.

Get StartedExplore AuditingMental Models
230+ Audit Rules
SEO, Performance, Security
70+ Mental Models
Behavioral Psychology
AI Agent Skills
Automated Optimization

Quick Start

Get up and running with the Market Research toolkit in minutes

1

Install the squirrel CLI

Install the squirrelscan CLI tool to run comprehensive website audits with 230+ rules.
curl -fsSL https://squirrelscan.com/install | bash
Check that squirrel is installed and accessible:
squirrel --version
2

Run Your First Audit

Audit any website to discover SEO, performance, security, and accessibility issues.
squirrel audit https://example.com --format llm
Use --format llm for AI-optimized output that’s compact and easy to parse.
3

Apply Psychology Frameworks

Use the 70+ mental models to analyze and improve conversion rates based on behavioral science.Review the Marketing Psychology guide to apply proven mental models like social proof, loss aversion, and scarcity to your marketing strategy.

Key Features

Everything you need for comprehensive marketing research and optimization

Website Auditing

Audit websites with 230+ rules covering SEO, performance, security, accessibility, and more. Get actionable recommendations to improve site health.

Marketing Psychology

Apply 70+ mental models and behavioral psychology frameworks to understand buyer behavior and optimize conversion rates.

AI Agent Skills

Integrate powerful AI agent skills for automated website optimization and psychology-driven analysis.

Combined Analysis

Leverage technical audits alongside psychological insights for maximum impact on user experience and conversions.

Explore by Topic

Dive deep into specific areas of marketing research

Audit Categories

Explore all 21 audit categories including Core SEO, Performance, Security, Accessibility, and E-E-A-T.

Browse Categories

Buyer Behavior

Understand how customers think, decide, and behave using proven psychological models and cognitive biases.

Explore Psychology

SEO Rules Reference

Complete reference of all SEO audit rules including meta tags, structured data, and search engine optimization.

View Rules

Thinking Frameworks

Master foundational mental models like First Principles, Jobs to Be Done, and the Pareto Principle.

Learn Frameworks

Ready to get started?

Start auditing websites and applying behavioral psychology frameworks to improve your marketing effectiveness.

Get Started Now