Brand Guidelines Skill
The Brand Guidelines skill applies Anthropic’s official brand colors and typography to any artifact that benefits from Anthropic’s look-and-feel. Use this skill when creating presentations, documents, or visual content that should align with company design standards.When to Use
Trigger this skill when you need:- Brand colors or style guidelines
- Visual formatting for company materials
- Consistent corporate design standards
- Professional presentation styling
- Anthropic’s visual identity applied to content
Brand Colors
Main Colors
Main Colors
The primary color palette for text and backgrounds:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors
Accent Colors
Use these colors to add visual interest and emphasis:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
The brand uses a two-font system for hierarchy and readability:- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
Fonts should be pre-installed in your environment for best results. The skill automatically falls back to system fonts if custom fonts are unavailable.
Features
Smart Font Application
The skill intelligently applies fonts based on text size and context:- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
Automatic Text Hierarchy
Automatic Text Hierarchy
The skill maintains proper text hierarchy:
- Headings (24pt+): Poppins font with appropriate weight
- Body text: Lora font for readability
- Smart color selection: Based on background for optimal contrast
- Preserves formatting: Maintains text structure and emphasis
Shape and Accent Colors
Non-text elements receive special treatment:- Non-text shapes use accent colors (orange, blue, green)
- Cycles through accent colors for visual variety
- Maintains visual interest while staying on-brand
- Ensures consistent corporate identity
Technical Details
Font Management
The skill handles fonts intelligently:- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
Colors are applied with precision:- Uses RGB color values for exact brand matching
- Applied via python-pptx’s RGBColor class
- Maintains color fidelity across different systems
- Ensures consistent appearance in all contexts
Usage Examples
Creating a Branded Presentation
When creating PowerPoint presentations, the skill automatically:- Applies Poppins to all slide titles
- Uses Lora for body text and content
- Colors shapes with brand accent colors
- Maintains dark/light color contrast
Applying to Documents
For document styling:- Headings receive Poppins font treatment
- Body content uses Lora for readability
- Visual elements use the accent color palette
- Background colors follow brand guidelines
The skill preserves your content while applying brand styling. Your text, structure, and formatting remain intact - only fonts and colors are updated.
Best Practices
- Use accent colors strategically: The orange, blue, and green accents work best for emphasis and visual hierarchy
- Maintain contrast: Ensure text remains readable by using dark text on light backgrounds and vice versa
- Keep fonts consistent: Don’t mix additional fonts with the brand fonts
- Test readability: Verify that branded content is readable on different screens and in different contexts
Related Skills
- PPTX: Create PowerPoint presentations that can be styled with brand guidelines
- Canvas Design: Design visual content that can incorporate brand colors and fonts