Quickstart Guide
This guide will walk you through setting up and running the ecommerce customer spending analysis.Prerequisites
Before you begin, ensure you have the following installed:- Python 3.7+ - Programming language runtime
- pip - Python package manager
- Jupyter Notebook - Interactive notebook environment (optional but recommended)
Required Python Packages
| Package | Purpose |
|---|---|
| pandas | Data manipulation and analysis |
| matplotlib | Data visualization |
| seaborn | Statistical plotting |
| scikit-learn | Machine learning algorithms |
| ydata-profiling | Automated data profiling |
Project Setup
Clone or Download the Project
Download the project files including:
main.ipynb- Main analysis notebookdata/ecommerce_customers.csv- Customer datasetREADME.md- Project documentation
Running the Analysis
1. Import Required Libraries
First, import all necessary Python libraries:2. Load the Dataset
Read the ecommerce customer data from the CSV file:- Address
- Avatar
- Avg. Session Length
- Time on App
- Time on Website
- Length of Membership
- Yearly Amount Spent
3. Explore the Data
Generate summary statistics:The dataset contains 500 customer records with no missing values. All numerical features have been normalized for consistent scaling.
4. Prepare Features and Target
Separate the independent variables (features) from the dependent variable (target):5. Split the Data
Divide the dataset into training (70%) and testing (30%) sets:6. Train the Model
Create and train a linear regression model:7. Evaluate Model Performance
Calculate key performance metrics:8. Analyze Coefficients
Examine the impact of each feature:| Feature | Coefficient |
|---|---|
| Avg. Session Length | ~25.83 |
| Time on App | ~38.81 |
| Time on Website | ~0.28 |
| Length of Membership | ~61.30 |
Interpreting the Results
The coefficients reveal how each factor influences yearly spending:Length of Membership
Coefficient: 61.30Each additional year of membership increases yearly spending by approximately $61.30
Time on App
Coefficient: 38.81Each additional minute on the mobile app increases spending by $38.81
Avg. Session Length
Coefficient: 25.83Each additional minute of session length adds $25.83 to yearly spending
Time on Website
Coefficient: 0.28Website time has minimal impact - only $0.28 per additional minute
Visualization (Optional)
Visualize the relationship between predicted and actual values:Business Recommendations
Based on the model results:- Invest in Mobile App - The app coefficient (38.81) is 138x larger than website (0.28), making it the clear priority
- Focus on Customer Retention - Length of membership has the strongest impact (61.30), so loyalty programs are critical
- Improve Website Experience - The low website coefficient suggests significant untapped potential
- Optimize Session Quality - Session length matters, so personalized recommendations and styling advice drive revenue
With an R² score of 0.9885, the model explains 98.85% of variance in customer spending, providing highly reliable insights for strategic decision-making.
Troubleshooting
Common Issues
Import ErrorsNext Steps
Now that you’ve run the analysis, consider:- Experimenting with different train/test split ratios
- Adding polynomial features for non-linear relationships
- Trying other regression algorithms (Ridge, Lasso, ElasticNet)
- Performing feature engineering to create new predictive variables
- Analyzing residuals to identify model improvements
Back to Introduction
Learn more about the project methodology and insights