Starting from a Seed Company

1. What’s your product’s core value proposition?
2. Who typically sends these emails (name/role)?
3. What tone do you prefer for outreach?
4. Any words or phrases you never want to use?

claude-code-gtm/
└── context/
    └── extruct_context.md

1. Procurement data gap — companies scoring vendors need company intelligence that’s not in their CRM
2. Build vs buy for APIs — teams building features that need company data
3. Legacy data quality — companies frustrated with stale or incomplete vendor databases

claude-code-gtm/
└── context/
    ├── extruct_context.md
    └── procurement-automation/
        └── hypothesis_set.md

# Lookalike search from seed company
curl -X GET "https://api.extruct.ai/v1/companies/customer-example.com/similar?limit=100" \
  -H "Authorization: Bearer $EXTRUCT_API_TOKEN"

# Query 1: Procurement workflow automation
curl -X GET "https://api.extruct.ai/v1/companies/search" \
  -H "Authorization: Bearer $EXTRUCT_API_TOKEN" \
  -d '{
    "q": "procurement automation software that helps companies evaluate and score suppliers",
    "limit": 100
  }'

# Query 2: Vendor management platforms  
curl -X GET "https://api.extruct.ai/v1/companies/search" \
  -d '{
    "q": "vendor management and supplier qualification platforms",
    "limit": 100
  }'

# Create table
curl -X POST "https://api.extruct.ai/v1/tables" \
  -d '{
    "name": "Procurement Automation - Seed Campaign",
    "kind": "company"
  }'

# Upload domains in batches
curl -X POST "https://api.extruct.ai/v1/tables/tbl_abc123/rows" \
  -d '{
    "rows": [
      {"data": {"input": "domain1.com"}},
      {"data": {"input": "domain2.com"}}
    ]
  }'

# Add enrichment columns
curl -X POST "https://api.extruct.ai/v1/tables/tbl_abc123/columns" \
  -d '{
    "kind": "agent",
    "name": "Vendor Evaluation Workflow",
    "key": "vendor_workflow",
    "value": {
      "agent_type": "research_pro",
      "prompt": "Research {input} and categorize their vendor evaluation process...",
      "output_format": "select",
      "labels": ["Manual process", "Basic tools", "Automated platform", "No formal process"]
    }
  }'

# Trigger enrichment
curl -X POST "https://api.extruct.ai/v1/tables/tbl_abc123/run"

## Segmented List: Procurement Automation Campaign

### Tier 1 — 31 companies (11.6%)

Strong hypothesis fit + rich enrichment data + clear hook

| Company | Domain | Hypothesis | Hook Signal |
|---------|--------|------------|-------------|
| VendorMatch | vendormatch.io | #1 Procurement data gap | CEO quoted on "lack of real-time vendor intelligence" |
| SupplyCore | supplycore.com | #1 Procurement data gap | Launched supplier scoring feature last month |
| ProcureIQ | procureiq.com | #2 Build vs buy | Job posting for "API Integration Engineer" |

### Tier 2 — 164 companies (61.4%)

Medium fit or data-rich without standout hook

### Tier 3 — 72 companies (27.0%)

Weak fit or insufficient data

claude-code-gtm/csv/input/procurement-seed-campaign/segmented_list.csv

# Email Prompt: Procurement Automation Campaign

## Voice Rules
- Sender: Danny from Extruct
- Tone: Builder-to-builder, analytical
- Language: B2 English, simple sentences
- Banned: agents, revolutionize, game-changing

## Structure
P1: Personalized opener referencing {{vendor_workflow}} or {{procurement_news}}
P2: Value prop + example query relevant to procurement use case
P3: Social proof from similar company
P4: Proof point (choose based on hypothesis)

## Hypothesis Mapping
- If vendor_workflow = "Automated platform" → use #1 Procurement data gap angle
- If mentions API in description → use #2 Build vs buy angle

...

claude-code-gtm/prompts/procurement-automation/email_template.md

Subject: Company intelligence for supplier scoring

Hi [First Name],

I saw your recent comments about the lack of real-time vendor intelligence 
in procurement workflows. We've seen similar challenges with teams building 
supplier scoring features.

Extruct is an API for company search and data. You can query companies by 
description and get structured profiles. Example:

"Find B2B software vendors in supply chain with 50-200 employees founded 
after 2015"

A procurement platform similar to VendorMatch uses this to auto-score vendors 
their customers are evaluating.

Worth a look?

Danny
Extruct

PS. The API is free for search (unlimited), $59/mo for 1K enrichment credits.

claude-code-gtm/csv/output/procurement-seed-campaign/emails.csv

# Upload to Instantly via API
curl -X POST "https://api.instantly.ai/api/v1/lead/add" \
  -d '{
    "api_key": "$INSTANTLY_API_KEY",
    "campaign_id": "camp_xyz",
    "email": "[email protected]",
    "first_name": "...",
    "variables": {...}
  }'

• Tier 1: 31 contacts (Sequence A - personalized)
• Tier 2: 164 contacts (Sequence B - templated)
• Tier 3: Held for re-enrichment