Niche Palette: Power Red
#D62828 — Intense, powerful, action-drivenFonts: Oswald + RobotoAbout This Niche
Fitness and body transformation apps help people track workouts, build training programs, monitor progress photos, and stay accountable to fitness goals. This niche values intensity, results, and visual proof of progress.Visual Language
Bold reds and oranges that feel powerful and action-oriented. High contrast, high energy.
User Mindset
Results-focused and competitive. Want to track numbers, see progress visually, and push harder each session.
3 Fitness & Body Blueprints
FT-01: The Rep Counter
Level: Beginner • Time: 2-4 hoursSimple workout rep and set counter with rest timer. Perfect for gym sessions where you need to track volume.Core Features:
- Quick-add exercises
- Rep and set counter buttons
- Rest timer between sets
- Session history
- Total volume calculations
FT-02: The Workout Architect
Level: Intermediate • Time: 6-10 hoursCustom workout builder with drag-and-drop exercise organization. Create, save, and share workout programs.Core Features:
- Exercise library with categories
- Drag-and-drop workout builder
- Save custom programs
- Workout card view
- Share workouts via link
- Print-friendly format
FT-03: Transformation Tracker
Level: Advanced • Time: 15-25 hoursProgress photo and measurement tracking app with side-by-side comparisons, body measurement charts, and real-time sync.Core Features:
- Progress photo uploads with dates
- Side-by-side comparison view
- Body measurement tracking (weight, body fat %, measurements)
- Progress charts and trends
- Before/after galleries
- Private storage with Supabase
- Share progress cards
Design Direction
- Color Palette
- Typography
- Design Rules
- Icon Style
| Role | Color Name | Hex | Usage |
|---|---|---|---|
| Primary | Power Red | #D62828 | Main CTAs, headers, active states |
| Secondary | Fire Orange | #F77F00 | Supporting elements, secondary buttons |
| Accent | Victory Gold | #FCBF49 | Success states, PRs, achievements |
| Background | Concrete | #FFF8F0 | Page background, card surfaces |
| Text | Carbon Black | #3D0C02 | Body text, headings, data |
Consumer vs Alchemist
| The Consumer… | The Alchemist… |
|---|---|
| Uses a notes app to track workouts, loses the note, can’t remember last week’s numbers | Builds a rep counter that saves every session, shows progress over time |
| Screenshots Instagram workout posts, saves 47 workouts they’ll never do | Creates The Workout Architect, builds 3 programs they actually follow |
| Takes random progress photos, can’t find the old ones when it’s time to compare | Builds Transformation Tracker with dated photos and side-by-side comparison view |
Learning Path
Start with FT-01 (Beginner)
Build The Rep Counter to learn: increment/decrement buttons, timers, session data, volume calculations
Level up to FT-02 (Intermediate)
Build The Workout Architect to practice: drag-and-drop, exercise libraries, workout templates, share functionality
Related Resources
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