The team
Five people run AuraStyle. Each one holds a distinct role that keeps the brand moving from concept to customer.| Name | Role |
|---|---|
| Gabriel Moreno | Dueño (Owner) |
| Geronimo Chavarri | CEA — Chief Executive of Aura |
| Ignacio Tasada | Apoyo creativo (Creative Support) |
| Franco Reyes | Administrador (Administrator) |
| Manuel Ferrer Petit | Community Manager |
Brand history
AuraStyle launched in 2025 with the mission of merging aura with fashion. From the very beginning, the team used 3ds Max for 3D modeling — designing garments that do not simply cover, but project a unique presence. The brand’s creative process is guided by the COBA philosophy: Conexión, Originalidad, Belleza y Aura (Connection, Originality, Beauty, and Aura). Each piece in the collection is designed to strike a deliberate balance in what the brand calls the aura/price ratio — delivering meaningful style at an accessible cost. The brand’s ongoing pursuit is to show that great fashion is a constant search: new silhouettes, new materials, and new ways for aura to express itself.Brand values
Premium materials
Premium materials
Respect for every customer
Respect for every customer
The brand treats all customers with equal respect regardless of background, belief, or identity. No one is excluded from the AuraStyle experience.
Human-centric approach
Human-centric approach
Every system and process at AuraStyle is designed with the human being at the center. The brand believes that technology and logistics should serve people, not the other way around.
3D modeling expertise
3D modeling expertise
The team’s background in 3ds Max gives AuraStyle a unique design capability. Garments are visualized in three dimensions before production, reducing waste and improving fit consistency.
Innovation in aura
Innovation in aura
AuraStyle leads in the ongoing exploration of new forms of aura expression in fashion. The brand treats each collection as a research project into what personal presence can look and feel like.