Overview
The Analytics system provides comprehensive insights into your SEO and GEO performance. Track key metrics, compare against competitors, monitor keyword rankings, and measure your visibility in AI-powered search engines.Dashboard Features
Executive Summary
The main dashboard provides at-a-glance metrics:Key Performance Indicators (KPIs)
Audit Success Rate
Percentage of audits completed successfully:- Target: >90%
- Good: 80-90%
- Poor: <80%
Average Issues per Audit
Mean number of identified issues across audits:- Excellent: <10 issues
- Good: 10-25 issues
- Needs Work: 25-50 issues
- Critical: >50 issues
GEO Score Trend
Track improvement over time:- Scale: 0-10 (10 = perfect GEO optimization)
- Target: >7.0
- Minimum: >5.0
Audit Analytics
Detailed Audit Metrics
Score Breakdown
Each score represents a specific aspect of optimization:H1 Score (0-10)
Evaluates heading structure:- Single, descriptive H1
- Logical H2-H6 hierarchy
- Keyword inclusion
- Length appropriateness
Structure Score (0-10)
Measures HTML semantic quality:- Proper HTML5 tags
- Accessibility features
- Mobile responsiveness
- Clean markup
Content Score (0-10)
Assesses content quality:- Readability level
- Keyword optimization
- Content depth
- Originality
E-E-A-T Score (0-10)
Evaluates authority signals:- Author credentials
- External citations
- Trust indicators
- Expertise demonstration
Schema Score (0-10)
Measures structured data:- Schema presence
- Schema validity
- Appropriate schema types
- Complete implementations
Issue Distribution
Visualize issues by severity:Competitor Analysis
Competitive Benchmarking
Gap Analysis
Identify areas where competitors outperform:- Schema Types: Missing structured data
- Content Depth: Shorter articles or fewer pages
- Backlink Profile: Fewer high-authority links
- Citation Rate: Lower LLM visibility
- Technical Issues: More critical problems
Competitive Position
Your ranking compared to competitors:- Leader: Top 20% of GEO scores
- Por encima del promedio: Above median
- Por debajo del promedio: Below median
- Needs Improvement: Bottom 20%
Keyword Tracking
Rank Monitoring
Track keyword positions over time:Keyword Opportunities
Identify high-potential keywords:| Priority | Criteria |
|---|---|
| High | High volume, low difficulty, position 11-20 |
| Medium | Medium volume, medium difficulty, position 21-50 |
| Low | Low volume or high difficulty |
Position Distribution
Track rankings across ranges:Backlink Analysis
Link Profile Metrics
Example Top Backlinks
| Source | DA | Target | Anchor Text |
|---|---|---|---|
| techcrunch.com/article | 92 | / | “innovative SEO platform” |
| businessinsider.com/list | 88 | /blog | ”GEO optimization guide” |
| searchengineland.com | 87 | /features | ”AI-powered audits” |
Link Quality Score
Composite metric (0-100):- 90-100: Excellent - High DA, relevant sources
- 70-89: Good - Quality links, some improvements
- 50-69: Fair - Mixed quality, needs work
- 0-49: Poor - Low quality or spammy links
LLM Visibility Metrics
Citation Tracking
Monitor brand mentions in AI responses:Visibility Trends
Track citation rate over time:LLM Comparison
Compare visibility across AI platforms:| LLM | Citation Rate | Avg Position | Trend |
|---|---|---|---|
| ChatGPT | 40% | 2.3 | ↑ +5% |
| Gemini | 25% | 3.1 | → Stable |
| Perplexity | 25% | 2.8 | ↑ +3% |
Issues Analysis
Issues by Priority
Common Issue Codes
Critical Issues
MISSING_H1: No H1 heading on pageDUPLICATE_H1: Multiple H1 tagsNO_TITLE: Missing page titleNO_META_DESCRIPTION: Missing meta descriptionBROKEN_SCHEMA: Invalid schema markup
High Priority Issues
NO_AUTHOR_INFO: Missing author attributionWEAK_EEAT: Poor authority signalsNO_SCHEMA: No structured dataTHIN_CONTENT: Content too shortNO_ALT_TEXT: Images missing alt text
Medium Priority Issues
SUBOPTIMAL_H_STRUCTURE: Heading hierarchy issuesNO_INTERNAL_LINKS: Insufficient internal linkingSLOW_LOAD_TIME: PageSpeed issuesNO_FAQ_SCHEMA: Missing FAQ markupLIMITED_EXTERNAL_LINKS: Few authority citations
Performance Insights
PageSpeed Metrics
Core Web Vitals analysis:Opportunities
Ranked by potential impact:Report Generation
Automated Reporting
Generate comprehensive PDF reports including: ✓ Executive summary with key metrics✓ Technical SEO findings
✓ PageSpeed analysis (mobile + desktop)
✓ Competitor comparison
✓ Keyword rankings
✓ Backlink profile
✓ LLM visibility metrics
✓ Actionable recommendations
✓ Implementation timeline
Report Structure
Based on EXAMPLE_REPORT_V11.md format:- Executive Summary: High-level overview
- Methodology: Analysis approach
- Performance Analysis: PageSpeed, CWV
- Technical Diagnosis: SEO issues
- Visibility Analysis: Keywords, rankings
- Backlink Profile: Link analysis
- LLM Visibility: AI citations
- Content Roadmap: Recommendations
- Competitive Strategy: Positioning
- Implementation Plan: Action items
API Endpoints
Analytics Dashboard
GEO Dashboard
- Citation tracking
- Query opportunities
- Competitor benchmark
- Commerce analysis
- Article generation status
Best Practices
Monitoring Frequency
- Daily: LLM citation tracking
- Weekly: Keyword rankings
- Monthly: Competitor analysis
- Quarterly: Comprehensive audits
Metric Priorities
Focus on metrics that drive business goals:- Lead Gen Sites: Citation rate, keyword rankings
- E-commerce: Conversion-focused keywords, product schema
- Content Sites: Backlink growth, authority scores
- SaaS: Brand mentions in LLMs, competitor positioning
Action Thresholds
| Metric | Threshold | Action |
|---|---|---|
| GEO Score | <5.0 | Urgent optimization needed |
| Citation Rate | <20% | Improve GEO structure |
| Critical Issues | >5 | Immediate technical fixes |
| PageSpeed Mobile | <50 | Performance optimization |
| Competitor Gap | >2.0 points | Strategic review |
Next Steps
Audits
Run comprehensive audits
GEO Optimization
Improve GEO scores
AI Content Generation
Create optimized content
Real-time Monitoring
Track progress live