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Umami provides a comprehensive suite of reports to help you analyze your website traffic, understand user behavior, and measure the success of your marketing campaigns. Each report type is designed to answer specific business questions and provide actionable insights.

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Available Report Types

Breakdown Report

Analyze metrics broken down by dimensions like pages, countries, devices, and browsers

Funnel Report

Track conversion funnels and identify where users drop off in your conversion paths

Retention Report

Measure how many users return to your site over time with cohort analysis

Journey Report

Visualize the paths users take through your website

Goal Report

Track specific goal completions and conversion rates

Revenue Report

Analyze revenue metrics, transactions, and geographic distribution

Attribution Report

Understand which traffic sources drive conversions and revenue

UTM Report

Track and analyze UTM campaign parameters

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Choosing the Right Report

Use the Attribution Report to see which referrers, paid ads, and UTM parameters drive traffic to your site. The UTM Report provides detailed campaign tracking.
The Funnel Report helps you track multi-step conversion processes, while the Goal Report measures single conversion events. Use Attribution to see which sources drive conversions.
The Journey Report shows the paths users take through your site. The Breakdown Report helps you analyze engagement metrics by different dimensions.
Use the Retention Report to see cohort-based retention rates and understand how many users return over time.
The Revenue Report provides comprehensive revenue analytics including trends, geographic distribution, and transaction metrics.

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Common Report Features

All reports in Umami share these common features:
1

Date Range Selection

Choose the time period you want to analyze. Most reports support custom date ranges.
2

Filters

Apply filters to focus on specific segments of your traffic (e.g., specific countries, devices, or pages).
3

Export

Download report data for further analysis in CSV or JSON format.
Reports are generated based on privacy-focused analytics data. No personal information is collected or stored.

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Next Steps

Create Your First Report

Start with a Breakdown Report to understand your traffic

Track Conversions

Set up funnel tracking to measure conversion rates

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