Overview
The SEO Fundamentals skill provides principles for improving search engine visibility through Google’s E-E-A-T framework, Core Web Vitals optimization, technical SEO best practices, and content quality guidelines.What This Skill Provides
- E-E-A-T framework: Experience, Expertise, Authoritativeness, Trustworthiness signals
- Core Web Vitals: Performance metrics that impact rankings (LCP, INP, CLS)
- Technical SEO: Site structure, sitemaps, robots.txt, canonical tags, HTTPS
- Content SEO: Page elements (title tags, meta descriptions, heading hierarchy)
- Schema markup types: Article, Organization, Person, FAQPage, Product, Review
- AI content guidelines: How to use AI-generated content while following E-E-A-T
- Ranking factors: Prioritized list from content quality to technical fundamentals
- Measurement tools: Search Console, Analytics, PageSpeed Insights
Use Cases
- Improving organic search rankings and visibility
- Optimizing content for search engines while maintaining quality
- Implementing technical SEO best practices
- Creating schema markup for rich search results
- Balancing AI-assisted content creation with E-E-A-T requirements
- Measuring and tracking SEO performance
Related Skills
- GEO Fundamentals - Optimization for AI search engines
- Performance Profiling - Core Web Vitals optimization
- Documentation Templates - Content structure
- Frontend Design - Mobile-friendly design
Which Agents Use This Skill
This skill is commonly used by:- Content creators optimizing articles and blog posts
- Web developers implementing technical SEO
- Marketing teams improving organic search performance
- Product managers planning SEO strategies
Key Principles
E-E-A-T Framework
- Experience: First-hand knowledge and real examples
- Expertise: Credentials and depth of knowledge
- Authoritativeness: Backlinks, mentions, industry recognition
- Trustworthiness: HTTPS, transparency, accurate information
Core Web Vitals as Ranking Factors
- LCP: < 2.5s (loading performance)
- INP: < 200ms (interactivity)
- CLS: < 0.1 (visual stability)
Content Quality Over Quantity
Comprehensive, unique, and regularly updated content outperforms thin or duplicate content.Ranking Factors Priority
- Quality, relevant content
- Backlinks from authority sites
- Page experience (Core Web Vitals)
- Mobile optimization
- Technical SEO fundamentals
AI Content Guidelines
| Do | Don’t |
|---|---|
| AI draft + human edit | Publish raw AI content |
| Add original insights | Copy without value |
| Expert review | Skip fact-checking |
| Follow E-E-A-T | Keyword stuffing |