Reporting API

The Reporting API (v2alpha) provides a high-level interface for creating and managing cross-media measurement reports with automated metric calculations, scheduling, and aggregations.

Overview

The Reporting API simplifies measurement workflows by:

Automated metric calculations - Define metrics once, reuse across reports
Report scheduling - Automatically generate recurring reports
Flexible aggregations - Group metrics by time intervals and dimensions
Batch operations - Create multiple metrics efficiently
Result caching - Reuse metric results across reports

The Reporting API is built on top of the lower-level Measurement Consumer API, providing higher-level abstractions for common reporting workflows.

Core Services

Reports Service

Create and manage report resources:

CreateReport - Generate a new report
GetReport - Retrieve report by resource name
ListReports - List reports for a measurement consumer

Metrics Service

Manage individual metric resources:

CreateMetric - Create a single metric
BatchCreateMetrics - Create multiple metrics (up to 1000)
GetMetric - Retrieve metric by resource name
BatchGetMetrics - Retrieve multiple metrics (up to 1000)
ListMetrics - List metrics for a measurement consumer
InvalidateMetric - Invalidate a cached metric result

Supporting Services

ReportingSets - Manage collections of event groups
MetricCalculationSpecs - Define reusable metric specifications
ReportSchedules - Configure automated report generation
EventGroups - Query available event groups

Reports

Report Resource

name

string

Resource nameFormat: measurementConsumers/{measurement_consumer}/reports/{report}

reporting_metric_entries

ReportingMetricEntry[]

required

Map of reporting sets to metric calculation specsEach entry defines which metrics to calculate for a specific reporting set.

time

oneof

Time interval configuration (one of):

time_intervals - List of specific time ranges
reporting_interval - Single interval with frequency subdivision

state

enum

Report state (output only)Values:

RUNNING - Computation in progress
SUCCEEDED - Completed successfully
FAILED - Computation failed

metric_calculation_results

MetricCalculationResult[]

Calculated metric results (output only)Available when state is SUCCEEDED or FAILED.

Creating Reports

from wfa.measurement.reporting.v2alpha import reports_service_pb2
from google.type import datetime_pb2, date_pb2

request = reports_service_pb2.CreateReportRequest(
    parent="measurementConsumers/123",
    report_id="q1-2024-reach-report",
    report=reports_service_pb2.Report(
        reporting_metric_entries=[
            reports_service_pb2.Report.ReportingMetricEntry(
                key="measurementConsumers/123/reportingSets/spring-campaign",
                value=reports_service_pb2.Report.ReportingMetricCalculationSpec(
                    metric_calculation_specs=[
                        "measurementConsumers/123/metricCalculationSpecs/reach-spec",
                        "measurementConsumers/123/metricCalculationSpecs/frequency-spec"
                    ]
                )
            )
        ],
        reporting_interval=reports_service_pb2.Report.ReportingInterval(
            report_start=datetime_pb2.DateTime(
                year=2024,
                month=1,
                day=1,
                hours=0,
                minutes=0,
                seconds=0,
                time_offset=datetime_pb2.DateTime.TimeOffset(
                    utc_offset=duration_pb2.Duration(seconds=0)
                )
            ),
            report_end=date_pb2.Date(
                year=2024,
                month=3,
                day=31
            )
        ),
        tags={
            "campaign": "spring-2024",
            "region": "north-america"
        }
    ),
    request_id="550e8400-e29b-41d4-a716-446655440000"
)

response = reports_client.CreateReport(request)
print(f"Report created: {response.name}")
print(f"State: {response.state}")

Listing Reports

parent

string

required

Parent measurement consumerFormat: measurementConsumers/{measurement_consumer}

page_size

int32

Maximum number of reports to return (default: 50, max: 1000)

page_token

string

Token from previous ListReports call for pagination

filter

string

CEL expression filterExample: state = 'SUCCEEDED' && create_time > timestamp('2024-01-01T00:00:00Z')

Metrics

Metric Resource

name

string

Resource nameFormat: measurementConsumers/{measurement_consumer}/metrics/{metric}

reporting_set

string

required

Reporting set to calculate metric onFormat: measurementConsumers/{measurement_consumer}/reportingSets/{reporting_set}

time_interval

Interval

required

Time range for metric calculation (cumulative)

metric_spec

MetricSpec

required

Specification of what to calculateTypes: reach, reach_and_frequency, impression_count, watch_duration, population_count

filters

string[]

Additional event filters (combined with AND)

state

enum

Metric state (output only)Values:

RUNNING - Computation in progress
SUCCEEDED - Completed successfully
FAILED - Computation failed
INVALID - Result invalidated after success

result

MetricResult

Calculated metric result (output only)

Metric Types

Reach

Count of unique users reached:

metric_spec = MetricSpec(
    reach=MetricSpec.ReachParams(
        multiple_data_provider_params=MetricSpec.SamplingAndPrivacyParams(
            privacy_params=MetricSpec.DifferentialPrivacyParams(
                epsilon=0.01,
                delta=1e-12
            ),
            vid_sampling_interval=MetricSpec.VidSamplingInterval(
                start=0.0,
                width=1.0
            )
        ),
        single_data_provider_params=MetricSpec.SamplingAndPrivacyParams(
            privacy_params=MetricSpec.DifferentialPrivacyParams(
                epsilon=0.005,
                delta=1e-12
            ),
            vid_sampling_interval=MetricSpec.VidSamplingInterval(
                start=0.0,
                width=1.0
            )
        )
    )
)

Result:

MetricResult(
    reach=MetricResult.ReachResult(
        value=1234567,
        univariate_statistics=UnivariateStatistics(
            standard_deviation=5432.1
        )
    )
)

Reach and Frequency

Reach with frequency distribution:

metric_spec = MetricSpec(
    reach_and_frequency=MetricSpec.ReachAndFrequencyParams(
        multiple_data_provider_params=MetricSpec.ReachAndFrequencySamplingAndPrivacyParams(
            reach_privacy_params=MetricSpec.DifferentialPrivacyParams(
                epsilon=0.01,
                delta=1e-12
            ),
            frequency_privacy_params=MetricSpec.DifferentialPrivacyParams(
                epsilon=0.01,
                delta=1e-12
            ),
            vid_sampling_interval=MetricSpec.VidSamplingInterval(
                start=0.0,
                width=1.0
            )
        ),
        single_data_provider_params=MetricSpec.ReachAndFrequencySamplingAndPrivacyParams(
            reach_privacy_params=MetricSpec.DifferentialPrivacyParams(
                epsilon=0.005,
                delta=1e-12
            ),
            frequency_privacy_params=MetricSpec.DifferentialPrivacyParams(
                epsilon=0.005,
                delta=1e-12
            )
        ),
        maximum_frequency=10
    )
)

Result:

MetricResult(
    reach_and_frequency=MetricResult.ReachAndFrequencyResult(
        reach=MetricResult.ReachResult(
            value=1234567,
            univariate_statistics=UnivariateStatistics(standard_deviation=5432.1)
        ),
        frequency_histogram=MetricResult.HistogramResult(
            bins=[
                MetricResult.HistogramResult.Bin(
                    label="1",
                    bin_result=MetricResult.HistogramResult.BinResult(value=500000),
                    result_univariate_statistics=UnivariateStatistics(standard_deviation=1234.5)
                ),
                MetricResult.HistogramResult.Bin(
                    label="2",
                    bin_result=MetricResult.HistogramResult.BinResult(value=300000),
                    result_univariate_statistics=UnivariateStatistics(standard_deviation=987.3)
                ),
                # ... additional frequency bins
            ]
        )
    )
)

Impression Count

Total impressions with differential privacy:

metric_spec = MetricSpec(
    impression_count=MetricSpec.ImpressionCountParams(
        params=MetricSpec.SamplingAndPrivacyParams(
            privacy_params=MetricSpec.DifferentialPrivacyParams(
                epsilon=0.01,
                delta=1e-12
            )
        ),
        maximum_frequency_per_user=60
    )
)

Watch Duration

Total watch duration for video content:

metric_spec = MetricSpec(
    watch_duration=MetricSpec.WatchDurationParams(
        params=MetricSpec.SamplingAndPrivacyParams(
            privacy_params=MetricSpec.DifferentialPrivacyParams(
                epsilon=0.01,
                delta=1e-12
            )
        ),
        maximum_watch_duration_per_user=duration_pb2.Duration(seconds=4000)
    )
)

Batch Operations

Batch Create Metrics

Create up to 1000 metrics in a single request:

from wfa.measurement.reporting.v2alpha import metrics_service_pb2

requests = []
for i, interval in enumerate(time_intervals):
    requests.append(
        metrics_service_pb2.CreateMetricRequest(
            parent="measurementConsumers/123",
            metric_id=f"metric-{i}",
            metric=metrics_service_pb2.Metric(
                reporting_set="measurementConsumers/123/reportingSets/campaign-1",
                time_interval=interval,
                metric_spec=reach_spec
            )
        )
    )

batch_request = metrics_service_pb2.BatchCreateMetricsRequest(
    parent="measurementConsumers/123",
    requests=requests
)

response = metrics_client.BatchCreateMetrics(batch_request)
print(f"Created {len(response.metrics)} metrics")

Batch operations are atomic: all metrics succeed or all fail. This ensures consistency when creating multiple related metrics.

Batch Get Metrics

Retrieve up to 1000 metrics in a single request:

metric_names = [
    "measurementConsumers/123/metrics/metric-1",
    "measurementConsumers/123/metrics/metric-2",
    # ... up to 1000 names
]

request = metrics_service_pb2.BatchGetMetricsRequest(
    parent="measurementConsumers/123",
    names=metric_names
)

response = metrics_client.BatchGetMetrics(request)
for metric in response.metrics:
    if metric.state == metrics_service_pb2.Metric.SUCCEEDED:
        print(f"{metric.name}: {metric.result}")

Reporting Sets

A ReportingSet is a named collection of event groups used for metric calculations:

from wfa.measurement.reporting.v2alpha import reporting_sets_service_pb2

request = reporting_sets_service_pb2.CreateReportingSetRequest(
    parent="measurementConsumers/123",
    reporting_set_id="spring-campaign",
    reporting_set=reporting_sets_service_pb2.ReportingSet(
        event_groups=[
            "measurementConsumers/123/eventGroups/eg-1",
            "measurementConsumers/123/eventGroups/eg-2",
            "measurementConsumers/123/eventGroups/eg-3"
        ],
        filter="event.type == 'IMPRESSION'",
        display_name="Spring 2024 Campaign"
    )
)

reporting_set = reporting_sets_client.CreateReportingSet(request)

Metric Calculation Specs

MetricCalculationSpec defines reusable metric configurations:

from wfa.measurement.reporting.v2alpha import metric_calculation_specs_service_pb2

request = metric_calculation_specs_service_pb2.CreateMetricCalculationSpecRequest(
    parent="measurementConsumers/123",
    metric_calculation_spec_id="reach-spec",
    metric_calculation_spec=metric_calculation_specs_service_pb2.MetricCalculationSpec(
        display_name="Standard Reach Calculation",
        metric_spec=metric_spec,
        metric_frequency_spec=metric_calculation_specs_service_pb2.MetricFrequencySpec(
            daily=metric_calculation_specs_service_pb2.MetricFrequencySpec.Daily()
        ),
        trailing_window=metric_calculation_specs_service_pb2.MetricCalculationSpec.TrailingWindow(
            count=7,
            increment=metric_calculation_specs_service_pb2.MetricCalculationSpec.TrailingWindow.DAY
        )
    )
)

spec = metric_calculation_specs_client.CreateMetricCalculationSpec(request)

Report Schedules

Automate report generation with schedules:

from wfa.measurement.reporting.v2alpha import report_schedules_service_pb2

request = report_schedules_service_pb2.CreateReportScheduleRequest(
    parent="measurementConsumers/123",
    report_schedule_id="weekly-reach-report",
    report_schedule=report_schedules_service_pb2.ReportSchedule(
        display_name="Weekly Reach Report",
        report_template=report_schedules_service_pb2.Report(
            reporting_metric_entries=[...],
            # No time interval - filled by schedule
        ),
        frequency=report_schedules_service_pb2.ReportSchedule.Frequency(
            weekly=report_schedules_service_pb2.ReportSchedule.Frequency.Weekly(
                day_of_week=report_schedules_service_pb2.MONDAY
            )
        ),
        reporting_window=report_schedules_service_pb2.ReportSchedule.ReportingWindow(
            trailing_count=7,
            trailing_increment=report_schedules_service_pb2.ReportSchedule.ReportingWindow.DAY
        )
    )
)

schedule = report_schedules_client.CreateReportSchedule(request)

Event Groups

Query available event groups before creating reports:

from wfa.measurement.reporting.v2alpha import event_groups_service_pb2

request = event_groups_service_pb2.ListEventGroupsRequest(
    parent="measurementConsumers/123",
    structured_filter=event_groups_service_pb2.ListEventGroupsRequest.Filter(
        cmms_data_provider_in=["dataProviders/456"],
        media_types_intersect=[event_groups_service_pb2.VIDEO],
        data_availability_start_time_on_or_after=timestamp_pb2.Timestamp(
            seconds=int(datetime(2024, 1, 1).timestamp())
        )
    ),
    page_size=100
)

response = event_groups_client.ListEventGroups(request)
for event_group in response.event_groups:
    print(f"Event Group: {event_group.name}")
    print(f"  Metadata: {event_group.event_group_metadata}")

Best Practices

Reuse metric calculation specs

Define metric calculation specs once and reference them across multiple reports to ensure consistency.

Use batch operations for multiple metrics

When creating metrics for multiple time intervals or reporting sets, use BatchCreateMetrics for better performance.

Leverage metric caching

The system automatically caches metric results. Reusing the same metric configuration (reporting set + time interval + spec) across reports avoids redundant computations.

Tag reports for organization

Use the tags field to add metadata (campaign names, regions, etc.) that helps with filtering and organizing reports.

Schedule recurring reports

For routine reporting needs, use ReportSchedules to automate report generation rather than manual API calls.

Monitor report state

Implement polling with exponential backoff to check report state. Most reports complete within minutes.

Error Handling

INVALID_ARGUMENT

error

Invalid metric specification or time intervalCommon causes:

Time interval start is after end
Privacy parameters out of valid range
Invalid resource name format

FAILED_PRECONDITION

error

Cannot create metric due to system stateCommon causes:

Reporting set has no event groups
Event groups not available for time interval

RESOURCE_EXHAUSTED

error

Too many concurrent metrics or reportsResolution: Implement rate limiting and retry with exponential backoff

Measurement Consumer API

Lower-level measurement creation

API Overview

Complete API architecture

Public APIs

System APIs

Access Control

Overview

Core Services

Reports Service

Metrics Service

Supporting Services

Reports

Report Resource

Creating Reports

Listing Reports

Metrics

Metric Resource

Metric Types

Reach

Reach and Frequency

Impression Count

Watch Duration

Batch Operations

Batch Create Metrics

Batch Get Metrics

Reporting Sets

Metric Calculation Specs

Report Schedules

Event Groups

Best Practices

Error Handling

Measurement Consumer API

API Overview

Build docs developers (and LLMs) love

Public APIs

System APIs

Access Control

​Overview

​Core Services

​Reports Service

​Metrics Service

​Supporting Services

​Reports

​Report Resource

​Creating Reports

​Listing Reports

​Metrics

​Metric Resource

​Metric Types

​Reach

​Reach and Frequency

​Impression Count

​Watch Duration

​Batch Operations

​Batch Create Metrics

​Batch Get Metrics

​Reporting Sets

​Metric Calculation Specs

​Report Schedules

​Event Groups

​Best Practices

​Error Handling

​Related APIs

Measurement Consumer API

API Overview

Build docs developers (and LLMs) love

Overview

Core Services

Reports Service

Metrics Service

Supporting Services

Reports

Report Resource

Creating Reports

Listing Reports

Metrics

Metric Resource

Metric Types

Reach

Reach and Frequency

Impression Count

Watch Duration

Batch Operations

Batch Create Metrics

Batch Get Metrics

Reporting Sets

Metric Calculation Specs

Report Schedules

Event Groups

Best Practices

Error Handling

Related APIs