Phase 5 Playbook — Launch & Growth
Duration: 2-4 weeks (T-7 through T+14) | Agents: 12 | Gate Keepers: Studio Producer + Analytics Reporter
Objective
Coordinate go-to-market execution across all channels simultaneously. Maximum impact at launch. Every marketing agent fires in concert while engineering ensures stability.Pre-Conditions
Launch Timeline
T-7: Pre-Launch Week
- Content & Campaign
- Technical Prep
Content Creator:
- Finalize all launch content
- Queue content in publishing platforms
- Prepare response templates
- Create launch day real-time content plan
- Finalize cross-platform campaign assets
- Schedule pre-launch teaser content
- Coordinate influencer partnerships
- Prepare platform-specific variations
- Arm viral mechanics (referral codes, sharing incentives)
- Configure growth experiment tracking
- Set up funnel analytics
- Prepare acquisition channel budgets
- Finalize store listing
- Submit app for review
- Prepare launch day ASO adjustments
- Configure in-app review prompts
T-1: Launch Eve
Final Checklist (Project Shepherd coordinates)
Final Checklist (Project Shepherd coordinates)
Technical:
- ☐ Blue-green deployment tested
- ☐ Rollback procedure verified
- ☐ Auto-scaling configured
- ☐ Monitoring dashboards live
- ☐ Incident response team on standby
- ☐ Feature flags configured
- ☐ All content queued and scheduled
- ☐ Email sequences armed
- ☐ Social media posts scheduled
- ☐ Blog posts ready
- ☐ Press materials distributed
- ☐ Viral mechanics tested
- ☐ Referral system operational
- ☐ Analytics tracking verified
- ☐ Ad campaigns ready
- ☐ Community engagement plan ready
- ☐ Support team briefed
- ☐ FAQ and help docs published
- ☐ Escalation procedures confirmed
- ☐ Feedback collection active
T-0: Launch Day
Hour 0: Deployment
DevOps Automator:
- Execute blue-green deployment
- Run health checks on all services
- Verify database migrations
- Confirm all endpoints responding
- Switch traffic to new deployment
- Monitor error rates for 15 minutes
- Confirm: DEPLOYMENT SUCCESSFUL or ROLLBACK
- Monitor all system metrics in real-time
- Watch for traffic spikes and scaling events
- Track error rates and response times
- Alert on threshold breaches
- Confirm: SYSTEMS STABLE
Hour 1-2: Marketing Activation
Twitter Engager:
- Publish launch thread
- Engage with early responses
- Monitor brand mentions
- Amplify positive reactions
- Post authentic launch announcements
- Engage with comments (value-first)
- Monitor community sentiment
- Respond to technical questions
- Publish launch visual content
- Stories with product demos
- Engage with early followers
- Publish launch videos
- Monitor for viral potential
- Engage with comments
Hour 2-8: Monitoring & Response
Support Responder:
- Handle incoming user inquiries
- Document common issues
- Escalate technical problems
- Collect early user feedback
- Real-time metrics dashboard
- Hourly traffic and conversion reports
- Channel attribution tracking
- User behavior flow analysis
- Monitor all feedback channels
- Categorize incoming feedback
- Identify critical issues
- Prioritize user-reported problems
T+1 to T+7: Post-Launch Week
Daily Cadence
Daily Cadence
Morning:
- Analytics Reporter → Daily metrics report
- Feedback Synthesizer → Feedback summary
- Infrastructure Maintainer → System health report
- Growth Hacker → Channel performance analysis
- Content Creator → Response content based on reception
- Social Media Strategist → Engagement optimization
- Experiment Tracker → Launch A/B test results
- Support Responder → Issue resolution summary
- Executive Summary Generator → Daily stakeholder briefing
- Project Shepherd → Cross-team coordination
- DevOps Automator → Deployment of hotfixes (if needed)
T+7 to T+14: Optimization Week
Growth Hacker
- Analyze first-week acquisition data
- Optimize conversion funnels
- Scale winning channels, cut losing ones
- Refine viral mechanics
Analytics Reporter
- Week 1 comprehensive analysis
- Cohort analysis of launch users
- Retention curve analysis
- Revenue/engagement metrics
Experiment Tracker
- Launch systematic A/B tests
- Test onboarding variations
- Test pricing/packaging
- Test feature discovery flows
Executive Summary Generator
- Week 1 executive summary (SCQA format)
- Key metrics vs. targets
- Recommendations for Week 2+
- Resource reallocation suggestions
Quality Gate Checklist
| # | Criterion | Evidence Source | Status |
|---|---|---|---|
| 1 | Deployment successful (zero-downtime) | DevOps Automator logs | ☐ |
| 2 | Systems stable (no P0/P1 in 48 hours) | Infrastructure monitoring | ☐ |
| 3 | User acquisition channels active | Analytics dashboard | ☐ |
| 4 | Feedback loop operational | Feedback Synthesizer | ☐ |
| 5 | Stakeholders informed | Executive Summary | ☐ |
| 6 | Support operational | Support metrics | ☐ |
| 7 | Growth metrics tracking | Growth Hacker reports | ☐ |
Gate Decision
- STABLE
- CRITICAL
- ROLLBACK
Activate Phase 6Product launched, systems stable, growth activeDual sign-off: Studio Producer (strategic) + Analytics Reporter (data)
Handoff to Phase 6
Phase 5 → Phase 6 Handoff Package
Phase 5 → Phase 6 Handoff Package
For Ongoing Operations:
- Launch metrics baseline (Analytics Reporter)
- User feedback themes (Feedback Synthesizer)
- System performance baseline (Infrastructure Maintainer)
- Growth channel performance (Growth Hacker)
- Support issue patterns (Support Responder)
- A/B test results and learnings (Experiment Tracker)
- Process improvement recommendations (Workflow Optimizer)
- Financial performance vs. projections (Finance Tracker)
- Compliance monitoring status (Legal Compliance Checker)
- Daily: System monitoring, support, analytics
- Weekly: Analytics report, feedback synthesis, sprint planning
- Monthly: Executive summary, financial review, compliance check
- Quarterly: Strategic review, process optimization, market intelligence
Phase 5 is complete when the product is deployed, systems are stable for 48+ hours, growth channels are active, and the feedback loop is operational.