Runbook: Multi-Channel Marketing Campaign
Mode: NEXUS-Micro to NEXUS-Sprint | Duration: 2-4 weeks | Agents: 10-15
Scenario
You’re launching a coordinated marketing campaign across multiple channels. Content needs to be platform-specific, brand-consistent, and data-driven. The campaign needs to drive measurable acquisition and engagement.Agent Roster
Campaign Core
Strategy & Content
- Social Media Strategist (Campaign Lead)
- Content Creator
- Growth Hacker
Brand & Analytics
- Brand Guardian
- Analytics Reporter
Platform Specialists
- Twitter Engager
- TikTok Strategist
- Instagram Curator
- Reddit Community Builder
- App Store Optimizer (if mobile)
Support
- Trend Researcher
- Experiment Tracker
- Executive Summary Generator
- Legal Compliance Checker
Week 1: Strategy & Content Creation
Day 1-2: Campaign Strategy
- Trend Researcher
- Growth Hacker
- Brand Guardian
- Legal Compliance
Day 3-5: Content Production
Content Creator
Content Creator
Multi-Format Content Creation:
- Blog posts / articles
- Email sequences
- Landing page copy
- Video scripts
- Social media copy (platform-adapted)
Twitter Engager
Twitter Engager
Twitter-Specific Content:
- Launch thread (10-15 tweets)
- Daily engagement tweets
- Reply templates
- Hashtag strategy
TikTok Strategist
TikTok Strategist
TikTok Content Plan:
- Video concepts (3-5 videos)
- Hook strategies
- Trending audio/format alignment
- Posting schedule
Instagram Curator
Instagram Curator
Instagram Content:
- Feed posts (carousel, single image)
- Stories content
- Reels concepts
- Visual aesthetic guidelines
Reddit Community Builder
Reddit Community Builder
Reddit Strategy:
- Subreddit targeting
- Value-first post drafts
- Comment engagement plan
- AMA preparation (if applicable)
Week 2: Launch & Activate
Day 1: Pre-Launch
- All content queued and scheduled
- Analytics tracking verified
- A/B test variants configured
- Landing pages live and tested
- Team briefed on engagement protocols
Day 2-3: Launch
Simultaneous Channel Activation:
- Twitter Engager → Launch thread + real-time engagement
- Instagram Curator → Launch posts + stories
- TikTok Strategist → Launch videos
- Reddit Community Builder → Authentic community posts
- Content Creator → Blog post published + email blast
- Growth Hacker → Paid campaigns activated
- Analytics Reporter → Real-time dashboard monitoring
Week 3-4: Sustain & Optimize
- Daily
- Weekly
- End of Campaign
- Platform agents → Engagement and content posting
- Analytics Reporter → Daily performance snapshot
- Growth Hacker → Funnel optimization
Campaign Metrics
| Metric | Target | Owner |
|---|---|---|
| Total reach | [Target based on budget] | Social Media Strategist |
| Engagement rate | > 3% average across platforms | Platform agents |
| Click-through rate | > 2% on CTAs | Growth Hacker |
| Conversion rate | > 5% landing page | Growth Hacker |
| Cost per acquisition | < [Target CAC] | Growth Hacker |
| Brand sentiment | Net positive | Brand Guardian |
| Content pieces published | [Target count] | Content Creator |
| A/B tests completed | ≥ 5 | Experiment Tracker |
Platform-Specific KPIs
| Platform | Primary KPI | Secondary KPI | Agent |
|---|---|---|---|
| Twitter/X | Impressions + engagement rate | Follower growth | Twitter Engager |
| TikTok | Views + completion rate | Follower growth | TikTok Strategist |
| Reach + saves | Profile visits | Instagram Curator | |
| Upvotes + comment quality | Referral traffic | Reddit Community Builder | |
| Open rate + CTR | Unsubscribe rate | Content Creator | |
| Blog | Organic traffic + time on page | Backlinks | Content Creator |
| Paid ads | ROAS + CPA | Quality score | Growth Hacker |
Brand Consistency Checkpoints
| Checkpoint | When | Agent |
|---|---|---|
| Content review before publishing | Every piece | Brand Guardian |
| Visual consistency audit | Weekly | Brand Guardian |
| Voice and tone check | Weekly | Brand Guardian |
| Compliance review | Before launch + weekly | Legal Compliance Checker |