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Each Reportr plan tier has specific limits on clients and monthly report generation. Understanding these limits helps you choose the right plan and avoid hitting restrictions.

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Plan Comparison Table

FeatureFreeStarterProfessionalAgency
Clients151550
Reports/Month52575250
White-Label❌Optional ($20/mo)✅ Included✅ Included
Google Search Console✅✅✅✅
Google Analytics 4✅✅✅✅
PageSpeed Insights✅✅✅✅
AI-Powered Insights✅✅✅✅
PDF Generation✅✅✅✅
Custom BrandingBasicBasicAdvancedAdvanced

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Client Limits

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What Counts as a Client?

A client is a unique business entity in your Reportr account. Each client:
  • Has a distinct domain name
  • Connects to Google Search Console and Analytics
  • Can generate multiple reports over time

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Client Limit Details

The Free plan allows you to manage one client, perfect for:
  • Testing Reportr with your own website
  • Evaluating features before committing
  • Single-client consultants
Implementation: Enforced in src/lib/plan-limits.ts:18 via canAddClient() function
Manage up to 5 clients simultaneously, ideal for:
  • Freelance SEO consultants
  • Small digital marketing agencies
  • Boutique marketing firms
Implementation: Enforced in src/lib/plan-limits.ts:24 via canAddClient() function
Handle 15 clients concurrently, suitable for:
  • Growing agencies with multiple team members
  • Mid-sized marketing firms
  • Agencies with diverse client portfolios
Implementation: Enforced in src/lib/plan-limits.ts:30 via canAddClient() function
Support up to 50 clients, designed for:
  • Large agencies with extensive client bases
  • Enterprise marketing teams
  • Agencies offering SEO as core service
Implementation: Enforced in src/lib/plan-limits.ts:36 via canAddClient() function
If you reach your client limit, you must either delete an existing client or upgrade your plan before adding new clients.

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Report Generation Limits

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How Reports are Counted

Reports are counted within your current 30-day billing cycle. Each generated report consumes one slot from your monthly allocation.

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Monthly Report Limits

Free: 5 Reports/Month

Generate up to 5 reports every 30 days
  • Approximately 1 report per client per cycle
  • Resets every 30 days from signup
  • Enforced in src/lib/plan-limits.ts:19

Starter: 25 Reports/Month

Create up to 25 reports every 30 days
  • Approximately 5 reports per client
  • Flexible allocation across clients
  • Enforced in src/lib/plan-limits.ts:25

Professional: 75 Reports/Month

Produce up to 75 reports every 30 days
  • About 5 reports per client on average
  • Scales with growing client needs
  • Enforced in src/lib/plan-limits.ts:31

Agency: 250 Reports/Month

Generate up to 250 reports every 30 days
  • Approximately 5 reports per client
  • Enterprise-level capacity
  • Enforced in src/lib/plan-limits.ts:37

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Report Limit Enforcement

The system checks your usage before allowing report generation: 
// From src/lib/plan-limits.ts:89-128
export async function canGenerateReport(userId: string): Promise<{
  allowed: boolean;
  reason?: string;
  currentCount: number;
  limit: number;
}>
When you hit your limit:
  1. Report generation buttons become disabled
  2. UI displays “limit reached” warning
  3. Shows days until cycle reset
  4. Offers upgrade option
Your report limit automatically resets when your billing cycle renews. See Billing Cycles for details.

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White-Label Feature Access

White-label branding availability varies by plan:

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Free Plan

  • White-label: Not available
  • Branding: All reports include Reportr branding
  • Customization: Basic (company name, primary color)

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Starter Plan

  • White-label: Available as $20/month add-on
  • Branding: Remove Reportr branding when enabled
  • Customization: Full (logo, colors, support email)

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Professional & Agency Plans

  • White-label: Included in plan
  • Branding: Fully customizable reports
  • Customization: All branding options available
Implementation: Checked via canUseWhiteLabel() function in src/lib/plan-limits.ts:183
Trial users on any plan can test white-label features for free during the trial period.

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Usage Monitoring

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Check Your Current Usage

Reportr provides real-time usage tracking through the dashboard:
  • Clients: Shows X / Y clients with usage percentage
  • Reports: Displays reports used in current cycle
  • Cycle Info: Days remaining until reset
  • Limit Warnings: Alerts when approaching 80% usage
Implementation: Retrieved via getUsageStats() in src/lib/plan-limits.ts:133

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API Response Example

{
  "clients": {
    "used": 3,
    "limit": 5,
    "percentage": 60,
    "remaining": 2,
    "isAtLimit": false,
    "isNearLimit": false
  },
  "reports": {
    "used": 18,
    "limit": 25,
    "percentage": 72,
    "remaining": 7,
    "isAtLimit": false,
    "isNearLimit": false
  },
  "plan": "STARTER",
  "whiteLabelEnabled": false
}

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Upgrade Recommendations

The system provides intelligent upgrade suggestions:
  • 80%+ client usage: Suggests plan upgrade
  • 80%+ report usage: Recommends higher tier
  • Frequent limit hits: Displays upgrade banner

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Technical Implementation

All plan limits are defined in src/lib/plan-limits.ts with enforcement at:
  1. Client creation (POST /api/clients/create)
  2. Report generation (POST /api/reports/generate)
  3. White-label access (during report customization)
The system uses Prisma ORM with PostgreSQL to track:
  • Client count per user
  • Reports generated in current cycle
  • Billing cycle start/end dates
  • Plan tier and feature flags

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Next Steps

Billing Cycles

Learn how 30-day rolling cycles work and when your limits reset

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