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Overview

The ASO Audit skill helps you perform a comprehensive health audit of your App Store listing. It evaluates every aspect of your ASO strategy and provides a prioritized action plan to improve your app’s search visibility and conversion rate.
For keyword-specific research, see Keyword Research. For writing metadata, see Metadata Optimization.

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When to Use

Use the ASO Audit skill when you need to:
  • Get a full ASO health assessment
  • Review your App Store listing quality
  • Diagnose why your app isn’t ranking
  • Identify quick wins and high-impact improvements
  • Compare your performance to competitors
  • Establish a baseline before optimization

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How It Works

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Initial Assessment

The skill starts by gathering essential information:
  1. Checks for app-marketing-context.md for app context
  2. Asks for your App ID (Apple numeric ID or Google Play package name)
  3. Asks for target country (defaults to US)
  4. Asks which platform to audit (iOS / Android / Both)

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Data Collection

If Appeeky MCP or API is available, the skill automatically fetches:
  • App metadata (title, subtitle, description, screenshots, ratings)
  • Current keyword rankings
  • Competitor data (top 3-5 in same category)
  • Category chart position
  • Review sentiment
Otherwise, you’ll be asked to provide your current metadata.

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Scoring Framework

The audit evaluates 10 key factors on a 0-10 scale, calculating an overall ASO Score as a weighted average.
What’s Evaluated:
  • Keyword presence: Does the title contain the #1 target keyword?
  • Character usage: Using close to 30 characters? (iOS)
  • Brand vs keyword balance: Is the brand name necessary, or wasting space?
  • Readability: Natural reading, not keyword-stuffed?
  • Uniqueness: Distinct from competitors?
Scoring Rubric:
  • 9-10: Primary keyword + brand, natural, full character usage
  • 7-8: Has keyword but room for optimization
  • 4-6: Missing primary keyword or poor balance
  • 0-3: Generic, no keywords, or truncated
What’s Evaluated:
  • Keyword presence: Contains secondary keywords not in title?
  • No repetition: Doesn’t repeat title keywords?
  • Value proposition: Communicates a benefit?
  • Character usage: Using close to 30 characters?
What’s Evaluated:
  • No repetition: No keywords repeated from title/subtitle?
  • No spaces: Commas without spaces?
  • Singular forms: Using singular (Apple indexes both forms)?
  • Character usage: Using all 100 characters?
  • Relevance: All keywords relevant to the app?
  • No wasted words: No brand names, category names, or “app”?
What’s Evaluated:
  • First 3 lines: Compelling hook above the fold?
  • Feature highlights: Clear benefits, not just features?
  • Keyword density (Android): Natural keyword usage throughout?
  • Formatting: Uses line breaks, bullets, or emoji for readability?
  • Call to action: Ends with a clear CTA?
  • Social proof: Mentions awards, press, or user count?
What’s Evaluated:
  • Count: All 10 slots used?
  • First 3: Most compelling features shown first?
  • Text overlays: Clear, readable benefit-driven captions?
  • Consistency: Cohesive design language?
  • Localization: Localized for target market?
  • Device frames: Modern device frames (or frameless)?
What’s Evaluated:
  • Exists: Has a preview video?
  • First 3 seconds: Hook in the first 3 seconds?
  • Length: 15-30 seconds optimal?
  • Sound: Works without sound (captions)?
What’s Evaluated:
  • Average rating: 4.5+ stars?
  • Rating count: Sufficient for category?
  • Recent reviews: Positive trend in last 30 days?
  • Review responses: Developer responds to negative reviews?
  • Rating prompts: Strategic in-app rating prompts?
What’s Evaluated:
  • Distinctiveness: Stands out in search results?
  • Simplicity: Clear at small sizes?
  • Category fit: Matches category expectations?
  • No text: Avoids text (unreadable at small sizes)?
What’s Evaluated:
  • Top 10 keywords: Ranking in top 10 for target keywords?
  • Keyword coverage: Ranking for enough relevant keywords?
  • Trend: Rankings improving or declining?
  • Competitor gap: Missing keywords competitors rank for?
What’s Evaluated:
  • Promotional text: Using promotional text for timely messaging?
  • What’s New: Recent, informative update notes?
  • In-App Events: Using in-app events for visibility?
  • Custom Product Pages: Multiple product pages for different audiences?

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Output Format

The audit delivers a comprehensive report with:

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ASO Score Card

Overall ASO Score: 73/100

Title:              8/10  ████████░░
Subtitle:           6/10  ██████░░░░
Keyword Field:      4/10  ████░░░░░░
Description:        8/10  ████████░░
Screenshots:       10/10  ██████████
Preview Video:      2/10  ██░░░░░░░░
Ratings & Reviews:  8/10  ████████░░
Icon:               8/10  ████████░░
Keyword Rankings:   6/10  ██████░░░░
Conversion Signals: 4/10  ████░░░░░░

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Quick Wins (implement today)

3-5 changes that can be made immediately with high impact, such as:
  • Fix keyword field to remove spaces after commas (+8 characters)
  • Add app preview video
  • Update promotional text with seasonal messaging

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High-Impact Changes (this week)

3-5 changes that require more effort but have significant impact:
  • Redesign first 3 screenshots with benefit-driven captions
  • Rewrite subtitle to include “fitness tracker” and “workout planner”
  • Implement in-app rating prompt after 3rd completed workout

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Strategic Recommendations (this month)

3-5 longer-term strategic improvements:
  • Launch custom product page for weight loss audience
  • A/B test title variations emphasizing different keywords
  • Develop competitive response strategy for [Competitor X] feature launch

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Competitor Comparison

Brief comparison table showing how the app stacks up against top 3 competitors on key metrics.
The audit identifies issues but doesn’t automatically fix them. Use the recommendations to guide your optimization work.

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Example Usage

User: I want a full ASO audit of my meditation app

Agent: I'll perform a comprehensive ASO audit. Let me gather some information:

1. What's your App ID? (Apple numeric ID or Google Play package name)
2. Which platform? (iOS / Android / Both)
3. Target country? (default: US)

[After collecting info, agent fetches data and runs audit]

Overall ASO Score: 67/100

Title: 7/10 - "Mindful - Daily Meditation" uses 26/30 chars, has keyword but could emphasize "meditation app"
Subtitle: 5/10 - Repeats "meditation" from title (wasted opportunity)
Keyword Field: 6/10 - Only using 78/100 characters, contains spaces after commas...

[Continues with full scorecard and recommendations]

Keyword Research

Deep dive into keyword opportunities found during audit

Metadata Optimization

Implement the metadata improvements identified

Screenshot Optimization

Redesign screenshots based on audit findings

Competitor Analysis

Detailed competitive analysis

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Best Practices

  • Run audits quarterly to track improvement over time
  • Prioritize quick wins first to build momentum
  • Don’t try to fix everything at once—focus on high-impact changes
  • Re-audit after implementing changes to measure impact
  • Use competitor comparison to set realistic benchmarks
  • Document your baseline score before making changes

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