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Overview

The Lead Intelligence Engine uses multi-layered qualification criteria to identify high-potential leads. This framework combines geographic targeting, industry selection, business size indicators, and digital maturity evaluation.

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Geographic Targeting

The engine targets businesses in three key markets:

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Yangon

  • Myanmar’s commercial capital
  • High SME concentration
  • Growing digital adoption

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Mandalay

  • Myanmar’s second-largest city
  • Strong local business ecosystem
  • Emerging digital infrastructure

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Bangkok

  • Regional hub
  • Mature SME market
  • Advanced digital maturity
Focus on businesses with physical presence in these cities to ensure service delivery capability and market understanding.

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Industry Types

The system qualifies leads across seven core industries:

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Medical

  • Clinics
  • Dental practices
  • Skincare centers
  • Medical spas
  • Health & wellness centers
  • Booking systems
  • Patient lead capture
  • Service showcase websites
  • Trust-building content

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Education

  • Private schools
  • Kindergartens
  • Tuition centers
  • Private colleges
  • Education consultants
  • Enrollment systems
  • Parent communication
  • Program showcases
  • Seasonal campaign support

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F&B (Food & Beverage)

  • Restaurants
  • Cafes
  • Cloud kitchens
  • Catering services
  • Online presence
  • Menu visibility
  • Location/hours information
  • Social media integration

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Construction

  • Portfolio showcase
  • Project galleries
  • Trust signals
  • Contact systems

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Hotel & Hospitality

  • Booking systems
  • Room showcases
  • Review management
  • Multi-language support

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Agencies

  • Real estate agencies
  • Digital marketing agencies
  • Creative agencies
  • Portfolio/case studies
  • Service differentiation
  • Lead generation systems

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Personal Brands

  • Portfolio websites
  • Content platforms
  • Booking/consultation systems
  • Social proof integration

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Industry-Specific Exclusion Logic

The system applies intelligent exclusion rules to prevent mismatched service recommendations.

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Digital Marketing Agencies

DO NOT sell “Marketing Services” or “Marketing Packages”
  • Technology Services (Website/Custom Development)
  • Add-ons (only if their own website is weak)
Marketing agencies have in-house marketing expertise. Focus on technical infrastructure gaps instead.

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Software/IT Companies

DO NOT sell “Technology Services” (Website/Custom Development)
  • Marketing Services
  • Strategy Consulting
IT companies build their own technical solutions. Focus on marketing and strategic positioning instead.

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Implementation Example

{
  "business_type": "Digital Marketing Agency",
  "detected_needs": ["weak website", "low posting frequency"],
  "excluded_services": ["Basic Marketing Package", "Standard Marketing Package"],
  "recommended_service": "Foundation Package",
  "reasoning": "Marketing agency with weak technical presence - recommend Foundation Package for website rebuild."
}

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Business Size Indicators

The engine targets growth-stage SMEs with specific characteristics:
Target: 10–50 employees
  • Large enough to afford services
  • Small enough to need external support
  • Growth-oriented operations
Estimated Range: ~MMK 35M
This is a proxy indicator, not a hard filter. Used to identify businesses with investment capacity.
Target: 2–7 years in operation
  • Past initial survival phase
  • Entering growth stage
  • Ready for optimization investment
  • Established enough for ROI measurement

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Digital Maturity Evaluation Framework

The system evaluates leads across four layers of digital maturity:

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A. Visibility Layer

  • Posting frequency: How often they publish content
  • Engagement ratio: Likes, comments, shares relative to followers
  • Paid ads presence: Active advertising campaigns
  • Website existence: Own domain vs. social-only
  • High engagement but no visible CTA
  • Boosted posts without structured funnel
  • Strong attention but weak conversion path

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B. Website Evaluation

  • Lead capture form exists
  • Booking system present
  • CTA clarity
  • Contact info visibility
  • Mobile optimization
  • Pixel/tracking scripts detected
  • Brochure-only website: No conversion mechanism
  • No clear action path: Visitors don’t know what to do
  • Poor mobile experience
  • Missing contact information
A “brochure website” displays information but lacks lead capture, booking, or clear CTAs - common gap for growth-stage SMEs.

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C. Measurement Signals

  • Meta Pixel: Facebook/Instagram conversion tracking
  • GA4: Google Analytics 4 implementation
  • Tag Manager: Google Tag Manager presence
  • Conversion event triggers: Custom event tracking
  • No tracking scripts: Flying blind on performance
  • No visible funnel tracking: Can’t measure ROI
  • Ads running without measurement
{
  "measurement_maturity": {
    "meta_pixel": false,
    "ga4": false,
    "tag_manager": false,
    "maturity_level": "low",
    "recommended_angle": "Revenue Visibility Gap"
  }
}

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D. Operational Maturity

  • Automated booking confirmation: System-generated responses
  • Structured FAQ system: Self-service support
  • Chatbot presence: Automated initial engagement
  • Email capture: Building owned audience
  • Messenger-only communication: Platform dependency
  • Manual phone-based booking: Operational bottleneck
  • No automated follow-up
  • Purely reactive customer service
Messenger-only businesses are highly vulnerable to platform changes and have limited scalability.

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E. Asset Ownership Check

  • Owned domain: Own website vs. Facebook page only
  • Email list capture: Building owned audience
  • SEO pages: Organic search visibility
  • Google Business presence: Local search optimization
  • Facebook-only business: Zero owned digital assets
  • No email list
  • No search presence
  • Complete platform dependency
{
  "asset_ownership": {
    "owned_domain": false,
    "email_capture": false,
    "seo_presence": false,
    "google_business": true,
    "risk_level": "high",
    "recommended_angle": "Platform Dependency Risk"
  }
}

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Maturity Scoring Example

{
  "business_name": "Sunrise Dental Clinic",
  "location": "Yangon",
  "industry": "Medical - Dental",
  "maturity_evaluation": {
    "visibility_layer": {
      "posting_frequency": "3-4x per week",
      "engagement_ratio": "high",
      "paid_ads": true,
      "website_exists": true,
      "score": 75
    },
    "website_evaluation": {
      "lead_capture": false,
      "booking_system": false,
      "cta_clarity": "weak",
      "mobile_optimized": true,
      "tracking_scripts": false,
      "score": 40,
      "flag": "brochure-only website"
    },
    "measurement_signals": {
      "meta_pixel": false,
      "ga4": false,
      "score": 0,
      "flag": "no tracking infrastructure"
    },
    "operational_maturity": {
      "booking_automation": false,
      "chatbot": false,
      "email_capture": false,
      "score": 20,
      "flag": "messenger-only communication"
    },
    "asset_ownership": {
      "owned_domain": true,
      "email_list": false,
      "seo_presence": "weak",
      "google_business": true,
      "score": 50
    }
  },
  "overall_maturity": "medium-low",
  "primary_gap": "Conversion Infrastructure",
  "fit_score": 88
}

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Qualification Decision Flow

Leads must pass all qualification gates before digital maturity evaluation and service matching.

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