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Overview

The Lead Intelligence Engine uses a structured services catalog to match businesses with appropriate solutions. Services are categorized into Technical Services and Marketing Services, each with specific ideal customer profiles and use case signals.

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Technical Services

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Foundation Package

Category: Website DevelopmentDescription: 1–3 page static website, portfolio or business showcase, mobile responsive, social media integration, analytics ready.Delivery: Static website optimized for small businesses and personal brands
  • SMEs
  • Personal Brands
  • Startups
  • Agencies
  • Local manual businesses
The system detects these signals to recommend this service:
  • No website
  • Basic online presence needed
  • Small business
  • Facebook-only business
  • Outdated design
Best Match: Businesses with no existing website or only social media presence

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Custom Digital Solutions

Category: Advanced DevelopmentDescription: Corporate websites, web applications, mobile applications, desktop software, internal systems, full strategy planning.Delivery: Enterprise-grade solutions with strategic planning
  • Enterprises
  • Traditional Businesses
  • NGOs
  • E-commerce
The system detects these signals to recommend this service:
  • Complex operations
  • Multiple departments
  • Internal systems needed
  • High transaction volume
Best Match: Larger organizations with complex operational needs

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Marketing Services

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Basic Marketing Package

Focus: Content + Branding foundationDelivery: Foundational content strategy and consistent posting framework
  • New businesses
  • Consistent posting needs
  • Low posting frequency
  • Stock-heavy content

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Standard Marketing Package

Focus: Messaging + USP + Content CalendarDelivery: Strategic messaging development with structured content planning
  • Growth-stage businesses
  • Service providers
  • Post-only strategy
  • No clear USP

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Premium Marketing Package

Focus: Deep Analysis + Motion Content + Priority ConsultDelivery: Comprehensive analysis with video/motion content production
  • High-ticket services
  • Professional brands
  • High engagement but low conversion
  • Needs video/motion content

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Enterprise Marketing Package

Focus: Full Strategy + Roadmap + High Volume ContentDelivery: Complete strategic framework with multi-channel execution
  • Large corporations
  • Regional brands
  • Multi-channel needs
  • Scaling fast

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Service Matching Logic

The Lead Intelligence Engine matches services using a three-step process:

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1. Signal Detection

The system analyzes website content and digital presence to detect use case signals: 
{
  "detected_signals": [
    "no website",
    "facebook-only business",
    "basic online presence"
  ]
}

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2. Profile Matching

Signals are matched against ideal_for and use_case_signals fields in the services catalog: 
{
  "business_profile": "Small Restaurant",
  "detected_signals": ["no website", "facebook-only business"],
  "matched_service": "Foundation Package",
  "match_confidence": 85
}

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3. Industry Exclusion Logic

The system applies industry-specific exclusions before final recommendations:
Digital Marketing Agencies: Never recommend Marketing Services. Focus on Technology Services only.Software/IT Companies: Never recommend Technology Services. Focus on Marketing Services only.

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Example Matching Flow

{
  "business_name": "Golden Spoon Cafe",
  "business_type": "F&B - Cafe",
  "detected_signals": [
    "facebook-only business",
    "no website",
    "low posting frequency"
  ],
  "primary_service": "Foundation Package",
  "secondary_service": "Basic Marketing Package",
  "fit_score": 92,
  "reasoning": "No existing website and weak social presence indicate need for both web foundation and content strategy."
}

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Service Selection Rules

  • ONE primary service must be selected
  • Choose based on highest-priority need
  • Match against ideal_for and use_case_signals
  • Consider digital maturity level
  • Optional complementary service
  • Must add clear value (e.g., website + marketing)
  • Return null if no clear secondary fit
  • Avoid redundant combinations
Score from 0-100 based on:
  • Number of matching use case signals
  • Alignment with ideal_for profile
  • Business size and maturity indicators
  • Digital presence gaps

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Source of Truth

All service recommendations MUST come from ~/workspace/source/services/services.json. The system cannot hallucinate or create services outside this catalog.
Service names must match exactly:
  • “Foundation Package”
  • “Custom Digital Solutions”
  • “Basic Marketing Package”
  • “Standard Marketing Package”
  • “Premium Marketing Package”
  • “Enterprise Marketing Package”

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