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Advanced customization features are available on Premium and Ultimate site plans.
Your site settings allow you to control various aspects of your published documentation, from general settings to advanced features.

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General

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Site title

Change the name of your site. If you don’t have a custom logo, this is the name that your site visitors will see. If you want to use GitBook’s built-in insights, your site will use cookies to identify returning visitors and gather the data needed to view those insights. You can choose to disable these cookies, but it will prevent you from using GitBook’s built-in insights.

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Unpublish site

Unpublish your site, but keep its settings and customizations. You can publish your site again at any time.

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Delete site

Unpublish and remove your site from the Docs site section in the GitBook app.
Deleting a site is a permanent action and cannot be undone. Any settings and customizations will be lost, but your content will remain in its space.

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Audience

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Audience settings

Choose who sees your published content. Options include:
  • Public publishing
  • Private publishing with share links
  • Authenticated access

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Adaptive content

Ultimate
Turn on adaptive content for your site pages, variants, and sections. Adaptive content lets you hide or show content for different visitors, depending on their permissions. Your visitor token signing key will also be displayed here.

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Domain and URL

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Custom domain

Configure a custom domain to unify your site with your own branding. You can set up domains like docs.example.com to replace the default [subdomain].gitbook.io address.

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GitBook subdirectory

Publish your content on a subdirectory (e.g. yourcompany.com/docs).

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Redirects

Set up redirects to ensure visitors find the right content even when URLs change. You can create manual redirects or rely on GitBook’s automatic redirects when you change slugs.

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Features

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PDF export

Premium & Ultimate
Let your visitors export your GitBook as PDF.

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Page ratings

Premium & Ultimate
Choose whether or not visitors to your published content can leave a rating on each page to let you know how they feel about it. They’ll be able to choose a sad, neutral, or happy face. You can review the results of these ratings by opening the Insights section of your docs site dashboard and selecting the Content scores tab.

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AI & MCP

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Choose the AI experience

Premium & Ultimate
Let your site visitors ask GitBook anything with AI search or the GitBook assistant. Options include:
  • Keyword search - Standard search based on keywords
  • GitBook AI search - Short answers to questions directly from the search box
  • GitBook Assistant - Advanced, interactive chat experience

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Extend with MCP connectors

Ultimate
Configure MCP servers that the AI assistant can use when answering user questions inside your docs. This allows you to connect external data sources like:
  • Community platforms (Slack, Discord, GitHub)
  • Support tools (Intercom)
  • Product roadmap tools (GitHub, Linear)
  • External integration documentation

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Embed settings

Retrieve the embed script URL to integrate GitBook Assistant and your docs into your product or website.

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Structure

Manage the structure of your site, including:
  • Adding and removing site sections
  • Creating and managing content variants
  • Setting default content
  • Reordering sections and variants

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Plan

View and manage your site’s plan. Upgrade to access additional features like:
  • Advanced customization options
  • Custom domains
  • Authenticated access
  • GitBook Assistant
  • Page ratings and insights

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