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Overview

Pulse Content generates ready-to-publish social media posts optimized for each platform. The AI analyzes your transcript, PRF, and viral hooks to create posts that:
  • Match platform best practices (LinkedIn long-form, Instagram hashtags)
  • Include verified facts only (no hallucinations)
  • Follow YBH brand voice (anti-spin, pro-IT leader)
  • Drive engagement with strategic hooks
All social post generation includes fact-checking against the transcript to prevent AI hallucinations.

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Supported Platforms

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LinkedIn

Format: Long-form posts (1,300-2,000 characters) Strategy:
  • Professional storytelling
  • Data points and insights
  • Question hooks to drive comments
  • Tag guests when posting
Generated posts:
  1. Release Day - Episode announcement with key insight
  2. Follow-Up - Deep dive into one specific topic

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Instagram

Format: Caption + hashtag strategy (2,200 character limit) Strategy:
  • Visual storytelling (pairs with quote cards/infographics)
  • Emoji usage for personality
  • Hashtag research (20-30 relevant tags)
  • Story hook in first line
Generated posts:
  • 2-3 variations for different content types (quote, insight, story)
Instagram posts are designed to pair with visual assets from the Design page. Generate infographics first, then create caption copy.

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LinkedIn Posts

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Generation Workflow

1

Prerequisites

  • Transcript uploaded
  • PRF generated (required)
  • Viral hooks generated (recommended)
2

Generate posts

Navigate to the Posts tab and click “Generate LinkedIn Posts”.The AI will:
  1. Analyze transcript for fact-checkable content
  2. Review PRF for key insights
  3. Reference viral hooks for engaging angles
  4. Create 2 LinkedIn posts (release day + follow-up)
3

Review and edit

Each post is editable in the rich text editor:
  • Fix any phrasing that doesn’t match your voice
  • Adjust length (LinkedIn truncates at 1,300 characters in feed)
  • Add personal anecdotes or context
  • Verify all facts against the transcript
4

Run spell check

Click the spell check icon (ABC with checkmark) to catch typos and grammar issues.
5

Copy and post

Click Copy to grab the plain text (HTML formatting removed). Paste directly into LinkedIn.

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LinkedIn Post Structure

Purpose: Announce the episode and drive listensStructure:
  1. Hook (1-2 lines) - Most compelling insight
  2. Context (2-3 lines) - Guest background
  3. Key points (3-5 bullets) - What you discussed
  4. Call to action - Link to episode
Example:
After 15 years leading IT at Fortune 500 companies, Mark Baker 
discovered something that keeps 73% of IT teams stuck in reactive mode.

It's called the "Tech Debt Doom Loop."

On Episode 348 of You've Been Heard, Mark breaks down:

• Why traditional governance models create more problems than 
  they solve
• The 3-phase framework that reduced his team's incidents by 40%
• How to get executive buy-in when everyone's focused on features
• The #1 mistake IT leaders make when trying to pay down tech debt

This conversation is a masterclass in organizational transformation.

Listen now: [link]

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LinkedIn Best Practices

Length:
  • Minimum: 800 characters (shows you put thought into it)
  • Optimal: 1,300-1,800 characters (engages without losing readers)
  • Maximum: 3,000 characters (LinkedIn limit)
LinkedIn truncates posts at ~1,300 characters in the feed. Front-load your most compelling content before the “see more” break.
Formatting:
  • Use line breaks liberally (blank lines between thoughts)
  • Bullet points for key insights
  • Bold or italic for emphasis (use sparingly)
  • Emojis very sparingly (professional context)
Engagement tactics:
  • Ask a question in the first line
  • Use specific numbers/data points
  • Tag the guest (if they have LinkedIn)
  • Respond to every comment in the first hour

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Instagram Posts

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Generation Workflow

1

Generate captions

In the Posts tab, click “Generate Instagram Posts”.The AI creates 2-3 caption variations optimized for different content types.
2

Match to visuals

Instagram is a visual platform. Pair captions with:
  • Quote cards (guest quote + YBH branding)
  • Infographics (data visualization from episode)
  • Carousel posts (multi-slide insights)
  • Story/reel clips (short video hooks)
3

Customize hashtags

The AI suggests 20-30 hashtags. Edit to:
  • Include your branded hashtag (#YouveBeenHeard)
  • Mix popular (100k+ posts) and niche (10k-50k posts) tags
  • Add industry-specific tags (#ITLeadership #CIOInsights)
4

Schedule or post

Copy the caption and hashtags. Post directly or use a scheduling tool.

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Instagram Caption Structure

Hook (first 125 characters) - Shows in feed before “…more” 
73% of IT teams are trapped in what Mark Baker calls 
the "Tech Debt Doom Loop." Here's how to break free...
Body (main content)
  • Story from the episode
  • Key insight or framework
  • Call to action (listen to full episode)
Hashtags (end of caption) 
#ITLeadership #TechDebt #CIO #EnterpriseIT #YouveBeenHeard 
#PodcastEpisode #TechTransformation #DevOps #Agile #ITSM
...

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Instagram Best Practices

Caption length:
  • Minimum: 150 characters (shows effort)
  • Optimal: 300-500 characters (mobile-friendly)
  • Maximum: 2,200 characters (Instagram limit)
Hashtag strategy:
  • Total: 20-30 hashtags
  • Mix sizes:
    • 3-5 popular (500k-5M posts) for reach
    • 10-15 medium (50k-500k posts) for relevance
    • 5-10 niche (5k-50k posts) for engagement
  • Placement: End of caption or first comment
Visual pairing:
  • Quote card → Short caption with context
  • Infographic → Explanation of the data/framework
  • Carousel → Numbered list matching slides
  • Reel → Hook + CTA to full episode

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Editing Posts

All generated posts open in the Rich Text Editor with these features:

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Formatting Tools

  • Bold/Italic - Emphasis on key points
  • Bullet lists - Break down complex ideas
  • Line breaks - Visual breathing room
  • Headings - Section organization (LinkedIn only)

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Spell Check

Click the spell check button to:
  1. Detect typos and grammar errors
  2. Review suggested corrections
  3. Auto-apply fixes
  4. Get a summary of changes made
Spell check uses AI to understand context, not just dictionary matching. It won’t flag industry jargon or guest names.

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Browser Spell Check

For LinkedIn and Instagram posts, native browser spell check is enabled. Red underlines show potential issues. Right-click underlined words for quick corrections.

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Fact-Checking

All social post generation includes automatic fact-checking:
  1. Extract claims - Statistics, quotes, attributions, lists
  2. Verify against transcript - Cross-reference with source material
  3. Flag issues - Unverified claims, misattributions, fabrications
  4. Confidence score - Overall accuracy rating

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Reviewing Fact-Check Results

✅ Claim verified in transcript
  • Direct quote found
  • Statistic matches source
  • Attribution correct
Action: No changes needed
Never publish posts with red-flagged (fabricated) claims. These are AI hallucinations that will damage credibility.

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Approval Workflow

For teams with multiple content creators:
  1. Draft - Generated posts start here
  2. Review - Content lead reviews for brand voice
  3. Approved - Ready to publish

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Approving LinkedIn Posts

  1. Review both posts (release day + follow-up)
  2. Run spell check
  3. Verify all facts
  4. Click “Approve LinkedIn Posts”
Approved posts show a green checkmark and lock icon.

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Revoking Approval

Need to make edits after approval?
  1. Click “Revoke Approval”
  2. Make your changes
  3. Re-approve when ready

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Copying for External Tools

The Copy button extracts plain text (HTML removed) for pasting into:
  • LinkedIn post composer
  • Instagram caption field
  • Social media schedulers (Buffer, Hootsuite, Later)
  • Email newsletters
  • Slack/Discord announcements
Keyboard shortcut: Select text and press Ctrl+C (or Cmd+C on Mac) to copy without the button.

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Scheduling Posts

Pulse Content doesn’t include a built-in scheduler, but integrates with popular tools:

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Manual Scheduling

  1. Copy post content
  2. Use the Social Calendar to schedule posts via Late.com integration
  3. Or paste into your preferred scheduler (Buffer, Hootsuite, Later, etc.)
  4. Add visual asset (if Instagram)
  5. Set publish time
YBH Pulse Content integrates with Late.com for direct social media scheduling. See Social Media Scheduling for details.

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Regenerating Posts

Not happy with the generated posts?
  1. Click “Generate [Platform] Posts” again
  2. The AI creates fresh content
  3. Previous posts are replaced
Regeneration uses the same transcript, PRF, and hooks. For different results, edit your source materials first (update PRF or hooks).

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Platform-Specific Tips

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LinkedIn

Posting time:
  • Tuesday-Thursday: 8-10am, 12pm, 5-6pm
  • Avoid Monday mornings and Friday afternoons
Engagement:
  • Respond to comments within 1 hour
  • Ask questions to drive discussion
  • Tag guests (notify them first)
Formatting:
  • Use 2-3 blank lines between sections
  • Avoid walls of text
  • Bold key takeaways

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Instagram

Posting time:
  • Monday-Friday: 11am, 1pm, 7pm
  • Weekends: 9am, 2pm
Engagement:
  • Reply to comments and DMs
  • Use Instagram Stories to reshare
  • Create highlights for episode series
Visual pairing:
  • 1:1 aspect ratio (square) for feed
  • 9:16 (vertical) for stories/reels
  • Consistent branding (YBH colors/fonts)

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