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YBH Pulse Content integrates with Late.com to schedule and publish social media posts to LinkedIn, Instagram, Twitter, TikTok, and YouTube. Manage post content, media attachments, scheduling, and track publication status from a unified interface.

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Overview

Post scheduling workflow:
1

Create post

Write content, add media, select platforms and accounts
2

Set schedule

Choose publish time or add to queue
3

Review and approve

Internal approval workflow before publication
4

Publish

Late.com publishes to all selected platforms
5

Track status

Monitor publication and engagement
Platform: Late.com (social media management SaaS) Connected Platforms: LinkedIn, Instagram, Twitter, TikTok, YouTube

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Post Creation

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Content Editor

Main Input: Textarea with character counter Character Limits (Platform-Specific):
  • LinkedIn: 3,000 characters
  • Instagram: 2,200 characters (caption)
  • Twitter: 280 characters (or 4,000 for Blue)
  • TikTok: 2,200 characters
  • YouTube: 5,000 characters (description)
Formatting Support:
  • Plain text (all platforms)
  • Line breaks (preserved on most)
  • Emojis (full Unicode support)
  • Hashtags (auto-linked)
  • @mentions (platform-dependent)
Late.com automatically adjusts formatting for each platform’s requirements (e.g., truncates text if over limit).

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Media Attachments

Supported Types:
  • Images (PNG, JPG, GIF)
  • Videos (MP4, MOV)
  • Documents (PDF - LinkedIn only)
Upload Methods:
  • File picker
  • Drag and drop
  • URL input (hotlink)
  • Media library (from Sanity or Late.com)
Per-Platform Limits:
  • LinkedIn: Up to 9 images or 1 video
  • Instagram: Up to 10 images/videos (carousel) or 1 video (Reel)
  • Twitter: Up to 4 images or 1 video
  • TikTok: 1 video only
  • YouTube: 1 video (as upload) or thumbnail image
Image Editor (Future):
  • Crop, resize, filters
  • Text overlays
  • Brand watermarking

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Platform Selection

Multi-Platform Posting: Select which platforms to publish to:
  • Checkboxes for each connected platform
  • Account dropdown per platform (if multiple accounts)
  • Preview of how post will appear per platform
  • Warning if content exceeds platform limits
Account Management: Connect social accounts via Late.com OAuth:
  1. Navigate to Settings → Connected Accounts
  2. Click “Connect ”
  3. Authorize via OAuth flow
  4. Account appears in post composer
You can post to multiple accounts on the same platform simultaneously (e.g., personal + company LinkedIn).

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Tags and Hashtags

Tags (Internal):
  • Free-form text tags for organization
  • Example: episode:123, guest:john-doe, promo
  • Used for filtering and grouping in calendar
  • Not visible to audience
Hashtags (Public):
  • Included in post content
  • Auto-completion suggestions
  • Platform-specific best practices shown

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Scheduling Options

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Publish Now

Immediate Publication:
  • Sends to platforms within seconds
  • No scheduling required
  • Use for time-sensitive content
Process:
  1. Write post
  2. Select platforms
  3. Click “Publish Now”
  4. Confirm
  5. Late.com submits to APIs immediately

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Schedule for Later

Date/Time Picker:
  • Calendar popup
  • Time selection (15-minute increments)
  • Timezone selector
Timezone Handling:
  • Defaults to user’s browser timezone
  • Can override per-post
  • Display timezone in calendar view
Validation:
  • Must be future date/time
  • Warning if scheduling more than 6 months out
  • Check for conflicts with other posts

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Add to Queue

Queue-Based Posting: Late.com profiles can have posting schedules (e.g., “Mon/Wed/Fri at 9am”). Process:
  1. Select “Add to Queue”
  2. Choose profile (with schedule)
  3. Post automatically schedules to next available slot
  4. View/edit in queue manager
Queue schedules are configured in Late.com dashboard, not in Pulse Content.

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Save as Draft

Draft Mode:
  • Save without scheduling
  • Editable anytime
  • Not visible to audience
  • No publication date
Use Cases:
  • Work in progress
  • Needs approval before scheduling
  • Template for future posts

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Post Detail Page

Route: /social/post/:id Full post management interface:

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Viewing Mode

Display:
  • Post content with formatting
  • Media attachments (gallery)
  • Platform badges
  • Scheduled date/time
  • Late status (scheduled, published, failed)
  • Approval status (from Sanity)
  • Tags and hashtags
  • Created/updated timestamps
Actions:
  • Edit (switches to editing mode)
  • Delete (with confirmation)
  • Duplicate (create copy)
  • Retry (if failed)
  • View Analytics (if published)

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Editing Mode

Editable Fields:
  • Content text
  • Media attachments (add/remove/reorder)
  • Scheduled date/time
  • Tags
Restrictions:
  • Cannot change platforms after creation
  • Cannot edit published posts (must delete and recreate)
  • Cannot change Late post ID
Save Actions:
  • “Save Changes” - Update and stay on page
  • “Save & Back” - Update and return to calendar
  • “Cancel” - Discard changes

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Approval Workflow

Status Progression:
1

Draft

Initial state, not submitted for review
2

Pending Approval

Submitted to team lead for review
3

Changes Requested

Requires edits before approval
4

Approved

Ready to publish (Late.com will post at scheduled time)
Approval Actions:
  • “Submit for Approval” (Draft → Pending)
  • “Approve” (Pending → Approved)
  • “Request Changes” (Pending → Changes Requested)
  • “Reject” (Delete post)
Approval Metadata (Stored in Sanity): 
{
  latePostId: string
  approvalStatus: 'draft' | 'pending_approval' | 'changes_requested' | 'approved'
  approvedBy?: string
  approvedAt?: string
  autoApprove: boolean
  notes?: string
}
Approval workflow is internal to YBH and does not affect Late.com. Late.com will publish any scheduled post regardless of Sanity approval status.

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Publication Status

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Late.com Statuses

draft
  • Saved in Late.com but not scheduled
  • Editable
  • Not queued for publication
scheduled
  • Queued for future publication
  • Late.com will post at specified time
  • Still editable (updates sync to Late.com)
publishing
  • Currently being submitted to platform APIs
  • Brief state (seconds to minutes)
  • Not editable
published
  • Successfully posted to all platforms
  • Immutable (cannot edit)
  • View-only with analytics
failed
  • Error during publication
  • Error message displayed
  • Retry option available
partial
  • Posted to some platforms, failed on others
  • Shows which succeeded/failed
  • Retry failed platforms
cancelled
  • Scheduled post cancelled before publication
  • Kept in history
  • Can be rescheduled

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Status Tracking

Real-Time Updates:
  • Polling (every 30 seconds) for posts near scheduled time
  • Webhook callbacks from Late.com (optional)
  • Manual refresh button
Notifications:
  • Browser notification when post publishes
  • Email summary of daily publications (optional)
  • Slack integration for failures (optional)

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Error Handling

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Publication Failures

Common Causes:
  • Account disconnected or permissions revoked
  • Platform API outage
  • Content violates platform policies
  • Media file too large or wrong format
  • Rate limit exceeded
Error Display:
  • Red alert banner on post detail page
  • Error message from Late.com/platform
  • Troubleshooting suggestions
  • “Retry” button
Retry Process:
  1. Review error message
  2. Fix issue (e.g., reconnect account, edit content)
  3. Click “Retry”
  4. Late.com re-attempts publication
  5. Status updates to “publishing” → “published” or “failed” again

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Validation Errors

Pre-Submission Checks:
  • Content not empty
  • At least one platform selected
  • Scheduled time is future
  • Media files within size limits
  • Character counts per platform
User Feedback:
  • Inline validation messages
  • Disabled “Schedule” button until valid
  • Tooltip hints for fixes

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Batch Actions

Planned Features (Not Yet Implemented):
  • Multi-select posts in calendar
  • Bulk delete
  • Bulk reschedule
  • Bulk approval
  • Copy content across posts

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Integration with Episodes

Episode Tagging: Posts can be tagged with episode numbers: 
tags: ['episode:348', 'guest:john-doe', 'promo']
Auto-Tagging (Future):
  • Generate posts from episode assets
  • Pre-populate tags
  • Link to episode in Sanity
Episode Post Templates:
  • Announcement post (recording day)
  • Teaser post (pre-release)
  • Release post (publish day)
  • Promo posts (with quotes/clips)
  • Guest spotlight

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Late.com API Reference

Service Functions: createPost(request) Create and schedule a new post. Parameters: 
{
  content: string
  platforms: Array<{ platform: LatePlatform; accountId: string }>
  title?: string
  mediaItems?: Array<{ url: string; type: 'image' | 'video' | 'document' }>
  scheduledFor?: string  // ISO timestamp
  publishNow?: boolean
  isDraft?: boolean
  tags?: string[]
  hashtags?: string[]
}
Returns: Promise<LatePost>
updatePost(postId, request) Update existing post (if not published). Parameters: 
{
  title?: string
  content?: string
  scheduledFor?: string
  status?: 'draft' | 'scheduled'
  mediaItems?: Array<{ url: string; type: 'image' | 'video' | 'document' }>
}
Returns: Promise<LatePost>
deletePost(postId) Delete post permanently. Parameters: postId: string Returns: Promise<void>
retryPost(postId) Retry failed post publication. Parameters: postId: string Returns: Promise<LatePost>
Helper Functions:
  • schedulePost() - Shorthand for creating scheduled post
  • publishNow() - Shorthand for immediate publication
  • saveDraft() - Shorthand for draft creation
  • addToQueue() - Shorthand for queue posting
See src/services/late.ts for full API.

Social Calendar

View all scheduled posts in calendar

Social Analytics

Track post performance and metrics

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Troubleshooting

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Post Not Appearing in Calendar

Causes:
  • Scheduled for far future
  • Draft status
  • Filter hiding post
  • Date range not including post date
Solution: Clear filters, expand date range, check post status

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Cannot Edit Scheduled Post

Cause: Post already in “publishing” or “published” state Solution: Delete and recreate, or create new post with updated content

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Media Upload Fails

Causes:
  • File too large (>10MB images, >500MB videos)
  • Unsupported format
  • Network timeout
Solution: Resize/compress media, check format, retry upload

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Account Disconnected Error

Cause: Social account authorization expired or revoked Solution: Reconnect account in Settings → Connected Accounts

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