Landing Page Commands

Landing page commands help you create conversion-optimized pages tailored for organic SEO traffic or paid PPC campaigns. These commands integrate CRO best practices, competitive analysis, and automated scoring to ensure publish-ready pages.

Available Landing Page Commands

/landing-write

Create high-converting landing pages optimized for either organic SEO or paid PPC traffic. Usage:

/landing-write [topic or research brief] --type [seo|ppc] --goal [trial|demo|lead]

Examples:

/landing-write "podcast hosting for beginners" --type seo --goal trial
/landing-write "research/landing-brief-private-podcasting.md" --type ppc --goal demo
/landing-write "podcast monetization guide" --type seo --goal lead

Defaults:

--type seo (if not specified)
--goal trial (if not specified)

Page type specifications:

Aspect	SEO Landing Page	PPC Landing Page
Word count	1500-2500 words	400-800 words
CTAs	3-5 distributed	2-3 prominent (same goal)
Internal links	2-3 strategic	0-1 (minimize distractions)
SEO focus	High (rankings)	Low (ad match)
Structure	Educational flow	Conversion flow

Conversion goals: Trial Goal:

CTAs: “Start Your Free Trial →”, “Try Free for 14 Days →”
Supporting copy: “No credit card required”, “Cancel anytime”
Trust signals: User count, ease of setup

Demo Goal:

CTAs: “Book Your Demo →”, “Schedule a Call →”
Supporting copy: “15-minute walkthrough”, “No pressure, no hard sell”
Trust signals: Enterprise logos, custom solutions

Lead Goal:

CTAs: “Download the Free Guide →”, “Get Instant Access →”
Supporting copy: “Instant download”, “No spam, ever”
Trust signals: Community size, author credibility

Output: landing-pages/[topic-slug]-[YYYY-MM-DD].md Automatic processes:

Content scrubbed for AI watermarks
Landing page scored (must be ≥75/100)
Optimization agents run:
- Landing Page Optimizer
- Headline Generator (10+ variations)
- CRO Analyst

Required elements:

Benefit-focused headline with keyword
Clear value proposition (1-2 sentences)
Primary CTA above the fold
Trust signal visible (customer count, rating, testimonial)
Risk reversal near CTAs
FAQ section (SEO pages)

/landing-audit

Audit existing landing pages for conversion optimization opportunities. Usage:

/landing-audit [URL or file path] --goal [trial|demo|lead]

Examples:

/landing-audit https://yoursite.com/podcast-hosting/
/landing-audit landing-pages/podcast-hosting-beginners-2025-12-11.md --goal trial
/landing-audit https://yoursite.com/pricing/ --goal trial

What it analyzes:

Landing Page Scorer - Overall score (0-100) against CRO best practices
Above-the-Fold Analyzer - Headline quality, value prop clarity, CTA visibility
CTA Analyzer - CTA count, distribution, quality, goal alignment
Trust Signal Analyzer - Testimonials, social proof, risk reversal
CRO Checker - Checklist-based audit (30+ checks)

Output: audits/landing-audit-[slug]-[YYYY-MM-DD].md Report includes:

## Executive Summary
- Overall Landing Page Score: XX/100
- Above-the-Fold: XX/100
- CTA Effectiveness: XX/100
- Trust Signals: XX/100
- Publishing Ready: Yes/No

## Critical Issues (Fix Immediately)
## Above-the-Fold Analysis
## CTA Analysis
## Trust Signal Analysis
## CRO Checklist Summary
## Performance Data (if available)
## Prioritized Action Items
## A/B Test Suggestions

For yoursite.com pages: Pulls GA4 performance data (page views, bounce rate, conversions) Publishing criteria:

Minimum score: 75/100
No critical issues
All required above-fold elements present

/landing-research

Research a landing page opportunity before creating it. Analyzes competitors, keywords, and provides strategic recommendations. Usage:

/landing-research [topic or keyword] --type [seo|ppc]

Examples:

/landing-research "podcast hosting for beginners" --type seo
/landing-research "podcast free trial" --type ppc

Research process: Step 1: Keyword & Intent Analysis

SEO: Search volume, difficulty, related keywords, SERP features
PPC: Ad copy patterns, CPC, competition, message match requirements

Step 2: Competitor Analysis (5-10 competitors)

Page length and structure
Headline patterns
CTA copy and placement
Trust signals used
Gaps to exploit

Step 3: Strategic Recommendations

Primary positioning angle
5+ headline options with formulas
Recommended CTA copy
Trust signals to include
Key objections to address

Output: research/landing-brief-[topic-slug]-[YYYY-MM-DD].md Report structure:

Keyword analysis with search intent
SERP analysis (features, top results)
Competitor analysis (strengths/weaknesses)
Competitive patterns
Gaps & opportunities
Strategic recommendations
Content recommendations
Internal linking suggestions

Use the brief with:

/landing-write research/landing-brief-[slug].md --type [type] --goal [goal]

/landing-publish

Publish landing pages to WordPress as pages (not blog posts). Usage:

/landing-publish [file path] [options]

Options:

--noindex - Set noindex meta (for PPC pages)
--template [slug] - Use specific WordPress page template

Examples:

/landing-publish landing-pages/podcast-hosting-beginners-2025-12-11.md
/landing-publish landing-pages/free-trial-ppc-2025-12-11.md --noindex
/landing-publish landing-pages/pricing-comparison-2025-12-11.md --template landing-page

Publishing process:

Validation - Checks file exists and has required metadata
Score check - Must be ≥75/100 (aborts if too low)
Content preparation - Converts markdown to HTML, prepares Yoast fields
WordPress API call - Creates page as draft
Additional settings - Sets noindex for PPC, applies template

Required metadata:

# [H1 Headline]

**Meta Title**: [50-60 characters]
**Meta Description**: [150-160 characters]
**Target Keyword**: [primary keyword]
**Page Type**: seo | ppc
**Conversion Goal**: trial | demo | lead
**URL Slug**: /[page-slug]/

Output:

WordPress draft created
Edit URL provided for review
Landing page score displayed

Post-publish tasks:

Review formatting in WordPress
Add featured image and visuals
Verify Yoast green lights
Publish live when ready

Differences from /publish-draft:

Aspect	Blog Posts	Landing Pages
WordPress type	Post	Page
Categories/tags	Yes	No
Score required	≥70	≥75
noindex option	No	Yes
Template option	No	Yes
Output directory	drafts/	landing-pages/

/landing-competitor

Analyze a specific competitor’s landing page in depth. Usage:

/landing-competitor [URL]

Examples:

/landing-competitor https://competitor1.com/pricing/
/landing-competitor https://competitor2.com/features/

Analysis framework:

Page Overview - URL, page type, word count, structure, conversion goal
Above-the-Fold - Headline, value prop, CTA, trust signals
Content Strategy - Key messages, benefit/feature balance, pain points
CTA Strategy - All CTAs found, frequency, text patterns
Trust Signals - Testimonials, social proof, risk reversals
Objection Handling - FAQ, comparisons, pricing transparency
Technical/UX - Page speed, mobile, form complexity

Output: research/competitor-landing-[domain]-[YYYY-MM-DD].md Report sections:

Quick summary (ratings table)
Above-the-fold breakdown
Full CTA analysis
Trust signals inventory
Content structure
Strengths to learn from (with application to your site)
Weaknesses to exploit (with differentiation opportunities)
Key takeaways (must do / should do / could do / avoid)
Recommended differentiation
Headlines to beat theirs
CTAs to beat theirs

Compare multiple competitors:

/landing-competitor [url1]
/landing-competitor [url2]
/landing-competitor [url3]
# Then synthesize findings

Landing Page Workflow

Creating a New Landing Page

# 1. Research (optional but recommended)
/landing-research "podcast hosting" --type seo

# 2. Create landing page
/landing-write "podcast hosting" --type seo --goal trial

# 3. Audit the draft
/landing-audit landing-pages/podcast-hosting-2025-12-11.md

# 4. Fix any issues (if needed)
# Edit the file manually

# 5. Re-audit until score ≥75
/landing-audit landing-pages/podcast-hosting-2025-12-11.md

# 6. Publish
/landing-publish landing-pages/podcast-hosting-2025-12-11.md

Competitive Analysis Workflow

# 1. Analyze top competitors
/landing-competitor https://competitor1.com/pricing/
/landing-competitor https://competitor2.com/pricing/

# 2. Audit your existing page
/landing-audit https://yoursite.com/pricing/

# 3. Create improved version
/landing-write "pricing page improvements" --type seo --goal trial

PPC Campaign Landing Page

# 1. Research (focus on ad match)
/landing-research "podcast free trial" --type ppc

# 2. Create short, focused page
/landing-write "podcast free trial" --type ppc --goal trial

# 3. Audit for conversion elements
/landing-audit landing-pages/podcast-free-trial-2025-12-11.md --goal trial

# 4. Publish with noindex
/landing-publish landing-pages/podcast-free-trial-2025-12-11.md --noindex

CRO Best Practices

Above-the-Fold Checklist

✅ Benefit-focused headline (H1)
✅ Clear value proposition (5-second test)
✅ Primary CTA visible without scrolling
✅ Trust signal (count, rating, or testimonial)

CTA Best Practices

✅ Action verbs (Start, Get, Try, Book)
✅ Benefit words (Free, Instant, Today)
✅ Goal-aligned copy
✅ First CTA within 20% of page
✅ CTA at end with risk reversal

Trust Signals

✅ Customer testimonials with names
✅ Specific results with numbers
✅ Risk reversal (trial, no card, cancel policy)
✅ Social proof (customer count, logos)

Content Structure

✅ Appropriate length for page type
✅ Scannable format (lists, bold, headers)
✅ FAQ section (SEO pages)
✅ Benefits before features

Requirements

Context Files (automatically loaded):

context/landing-page-templates.md - Page structure templates
context/cro-best-practices.md - Conversion guidelines
context/brand-voice.md - Tone and messaging

WordPress Integration:

WordPress REST API access
Yoast SEO plugin with custom MU-plugin (wordpress/seo-machine-yoast-rest.php)

Python Modules:

landing_page_scorer.py - Automated scoring
above_fold_analyzer.py - Above-fold analysis
cta_analyzer.py - CTA effectiveness
trust_signal_analyzer.py - Trust element detection
cro_checker.py - Checklist-based audit

Quality Standards

Minimum scores for publishing:

Overall score: ≥75/100
No critical issues present
All required above-fold elements

SEO landing pages must have:

1500-2500 words
3-5 CTAs distributed throughout
2+ testimonials with specific results
4-6 FAQ questions
2-3 internal links

PPC landing pages must have:

400-800 words maximum
2-3 prominent CTAs (same goal)
Headline matching ad copy
At least 1 testimonial
Minimal navigation/distractions

Getting Started

Core Concepts

Workflows

Commands

Advanced Commands

Agents

Data Sources

Integrations

Landing Page Commands

Available Landing Page Commands

/landing-write

/landing-audit

/landing-research

/landing-publish

/landing-competitor

Landing Page Workflow

Creating a New Landing Page

Competitive Analysis Workflow

PPC Campaign Landing Page

CRO Best Practices

Above-the-Fold Checklist

CTA Best Practices

Trust Signals

Content Structure

Requirements

Quality Standards

Build docs developers (and LLMs) love

Getting Started

Core Concepts

Workflows

Commands

Advanced Commands

Agents

Data Sources

Integrations

​Available Landing Page Commands

​/landing-write

​/landing-audit

​/landing-research

​/landing-publish

​/landing-competitor

​Landing Page Workflow

​Creating a New Landing Page

​Competitive Analysis Workflow

​PPC Campaign Landing Page

​CRO Best Practices

​Above-the-Fold Checklist

​CTA Best Practices

​Trust Signals

​Content Structure

​Requirements

​Quality Standards

Build docs developers (and LLMs) love

Available Landing Page Commands

/landing-write

/landing-audit

/landing-research

/landing-publish

/landing-competitor

Landing Page Workflow

Creating a New Landing Page

Competitive Analysis Workflow

PPC Campaign Landing Page

CRO Best Practices

Above-the-Fold Checklist

CTA Best Practices

Trust Signals

Content Structure

Requirements

Quality Standards