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Landing pages have a different goal than blog posts: conversion over education. SEO Machine provides specialized commands for creating, auditing, and optimizing landing pages for maximum conversion rates.

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Overview

The landing page workflow differs from blog content creation:
  • Goal: Convert visitors, not educate
  • Length: 400-2,500 words (vs 2,000-3,000+ for blogs)
  • Structure: Conversion flow, not educational flow
  • CTAs: 2-5 prominent CTAs, not contextual
  • Scoring: Uses landing_page_scorer (not content_scorer)
SEO Machine supports two landing page types: SEO landing pages (for organic traffic) and PPC landing pages (for paid campaigns). Each has different length and structure requirements.

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Landing Page Commands

CommandPurpose
/landing-researchResearch competitors and positioning
/landing-writeCreate conversion-optimized landing page
/landing-auditAudit existing page for CRO issues
/landing-competitorDeep competitor landing page analysis
/landing-publishPublish landing page to WordPress
Start with research to understand competitive positioning and opportunities.

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Command Usage

/landing-research [topic] --type [seo|ppc]

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Example

/landing-research "podcast hosting for beginners" --type seo

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What It Does

1

Competitor Analysis

Identifies top landing pages targeting the same keyword or offering
2

Positioning Research

Analyzes messaging, value propositions, and differentiation strategies
3

Trust Signal Audit

Reviews what social proof and trust elements competitors use
4

CTA Analysis

Examines call-to-action copy, placement, and conversion goals
5

Creates Research Brief

Generates brief with recommended headlines, structure, and differentiation strategy

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Step 2: Create Landing Page

Use the /landing-write command to create your landing page.

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Command Usage

/landing-write [topic] --type [seo|ppc] --goal [trial|demo|lead]

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Examples

# SEO landing page for free trial signups
/landing-write "podcast hosting for beginners" --type seo --goal trial

# PPC landing page for demo bookings
/landing-write "enterprise podcast hosting" --type ppc --goal demo

# SEO landing page for lead magnet downloads
/landing-write "podcast monetization guide" --type seo --goal lead

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Parameters

  • --type: seo (default) or ppc
    • SEO: 1500-2500 words, 3-5 CTAs, optimized for organic rankings
    • PPC: 400-800 words, 2-3 CTAs, minimal distractions
  • --goal: trial (default), demo, or lead
    • Trial: Free trial signups
    • Demo: Schedule demo calls
    • Lead: Download lead magnets (guides, checklists, templates)

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What It Does

1

Reviews Context

Reads landing page templates, CRO best practices, and brand voice
2

Creates Landing Page

Generates conversion-optimized page with proper structure for type and goal
3

Includes All CRO Elements

  • Above-the-fold hero section
  • Trust signals and social proof
  • Risk reversal statements
  • Goal-aligned CTAs
  • Benefit-focused copy
4

Saves to Landing Pages Directory

Saves to landing-pages/[topic-slug]-[date].md
5

Automatic Scrubbing

Removes AI watermarks using /scrub command
6

Automatic Scoring

Runs landing page scorer and generates CRO analysis
7

Triggers CRO Agents

Runs Landing Page Optimizer, Headline Generator, and CRO Analyst agents

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SEO Landing Page Structure

Word Count: 1500-2500 words
CTAs: 3-5 distributed throughout
Internal Links: 2-3 strategic links

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Required Sections

1

Hero Section (Above the Fold)

  • Benefit-focused headline with keyword (H1)
  • 2-3 sentence value proposition
  • Primary CTA button (prominent, contrasting color)
  • Trust signal (customer count, rating, or result)
2

Problem/Pain Point Section

2-3 paragraphs acknowledging reader’s struggle, includes mini-story with specific person and outcome
3

Solution Overview

  • How your product solves the problem
  • 3-5 key benefits (bold headings)
  • Secondary CTA
4

Features That Deliver

3-5 features, each tied to a benefit with 2-3 sentences explaining what it is and why it matters
5

Social Proof

  • 2+ testimonials with names and titles
  • Specific results with numbers
  • CTA button
6

How It Works

3-step process showing how easy it is to get started
7

FAQ Section

4-6 questions addressing common objections (featured snippet opportunity)
8

Final CTA Section

  • Strong closing headline
  • 1-2 sentence value summary
  • Prominent CTA button
  • Risk reversal (“Free trial • No credit card • Cancel anytime”)

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SEO Optimization

SEO landing pages must include:
  • Primary keyword in H1, first 100 words, and 2+ H2 headings
  • Meta title (50-60 chars) and description (150-160 chars)
  • 2-3 internal links to related content
  • Proper H2/H3 structure
  • FAQ section (schema markup opportunity)

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PPC Landing Page Structure

Word Count: 400-800 words
CTAs: 2-3 (same goal, prominent)
Internal Links: 0-1 (minimize distractions)

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Required Sections

1

Hero Section (Above the Fold)

  • Headline matching ad copy
  • One-sentence value proposition
  • Trust signal
  • Large, prominent primary CTA button
2

Why Choose [Your Company]

3 bullet points, one sentence each, highlighting key benefits
3

Proof It Works

One short testimonial with specific result and name
4

Primary CTA (Repeated)

Same CTA button, prominent
5

What You Get

3-5 bullet points listing what’s included
6

Risk Reversal

  • Free trial period
  • No credit card required
  • Cancel anytime
7

Final CTA

Same CTA button for the third time

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PPC Best Practices

  • Match Ad Copy: Headline and value prop must match the ad
  • Single Goal: All CTAs lead to the same conversion goal
  • Minimal Navigation: No header menu or footer links
  • Fast Loading: Minimal images, optimized for speed
  • No Distractions: Remove internal links and side content

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Goal-Specific CTA Copy

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Trial Goal CTAs

Primary CTAs:
  • “Start Your Free Trial →”
  • “Try Free for 14 Days →”
  • “Get Started Free →”
Supporting Copy:
  • “No credit card required”
  • Trial length (“14-day free trial”)
  • “Cancel anytime”
  • “Set up in minutes”
Trust Signals:
  • User count (“Join 50,000+ users”)
  • Ease of setup
  • No commitment messaging

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Demo Goal CTAs

Primary CTAs:
  • “Book Your Demo →”
  • “Schedule a Call →”
  • “See It in Action →”
Supporting Copy:
  • Demo length (“15-minute walkthrough”)
  • What demo covers
  • “No pressure, no hard sell”
  • Personalization promise (“Tailored to your needs”)
Trust Signals:
  • Enterprise customer logos
  • Custom solutions mention
  • Expert guidance

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Lead Goal CTAs

Primary CTAs:
  • “Download the Free Guide →”
  • “Get Instant Access →”
  • “Claim Your Copy →”
Supporting Copy:
  • What they’re getting (“47-page comprehensive guide”)
  • “Instant download”
  • “No spam, ever”
  • Content preview/teaser
Trust Signals:
  • Community/subscriber size
  • Author credibility
  • Content preview or testimonials

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Step 3: Review Scoring and Agent Feedback

After creation, the landing page is automatically scored.

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Landing Page Scoring

The landing_page_scorer evaluates:
  • Above the Fold (25%): Headline, value prop, CTA, trust signal
  • CTAs (20%): Quality, distribution, goal alignment
  • Trust Signals (20%): Testimonials, social proof, risk reversal
  • Structure & Flow (20%): Logical progression, scannability
  • SEO/Technical (15%): Meta elements, page speed, mobile optimization
Minimum Score: 75/100 to be publish-ready

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Agent Analysis

Three agents automatically analyze your landing page:

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Landing Page Optimizer

  • CRO scoring (0-100) with category breakdowns
  • Above-fold, CTA, trust signal, structure, and SEO analysis
  • A/B testing recommendations
  • Priority action list

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Headline Generator

  • 10+ headline variations using proven formulas
  • Conversion potential scoring
  • A/B testing strategies
  • Audience-specific headline options

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CRO Analyst

  • Above-the-fold effectiveness
  • CTA quality and distribution
  • Trust signal presence
  • Friction points
  • Page structure and psychology
If your landing page scores below 75, it will be saved to review-required/landing-pages/ with notes on critical issues to fix.

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Step 4: Audit Existing Landing Pages (Optional)

Use /landing-audit to analyze existing landing pages for improvement opportunities.

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Command Usage

/landing-audit [file or URL]

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Example

/landing-audit https://yoursite.com/trial-signup

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What It Does

  • Audits page against CRO best practices
  • Scores above-fold effectiveness
  • Analyzes CTA quality and placement
  • Reviews trust signals
  • Identifies friction points
  • Provides prioritized improvement recommendations

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Step 5: Publish to WordPress

When ready, publish your landing page.

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Command Usage

/landing-publish [file] --type page

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Example

/landing-publish landing-pages/podcast-hosting-beginners-2025-03-04.md --type page
Landing pages are typically published as WordPress pages (not posts) since they don’t appear in blog archives or RSS feeds.

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Complete Workflow Example

1

Research (Optional)

/landing-research "podcast hosting for WordPress" --type seo
Review brief in research/landing-brief-podcast-hosting-wordpress-[date].md
2

Create Landing Page

/landing-write "podcast hosting for WordPress" --type seo --goal trial
Page saved to landing-pages/podcast-hosting-wordpress-[date].md
3

Review Score and Recommendations

Check automatic scoring output and agent reports:
  • Landing page score (target: 75+)
  • Landing Page Optimizer report
  • Headline Generator variations
  • CRO Analyst insights
4

Make Revisions (If Needed)

If score < 75, address critical issues identified in the reports
5

Re-score After Changes

Run the landing page optimizer agent again to verify improvements
6

Publish When Ready

/landing-publish landing-pages/podcast-hosting-wordpress-[date].md --type page
Returns WordPress edit URL for final review
7

Set Up A/B Testing

Use Headline Generator variations to test different headlines in your testing tool

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Headline Formula Options

Use these proven formulas for landing page headlines:

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Benefit-Focused

  • “[Achieve Outcome] Without [Pain Point]”
  • “The [Adjective] Way to [Achieve Outcome]”
  • “Finally, [Solution] for [Audience]”
Examples:
  • “Launch Your Podcast Without Technical Headaches”
  • “The Simple Way to Monetize Your Podcast”
  • “Finally, Podcast Hosting Built for Creators”

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Number-Based

  • “[Number] [Audience] Trust [Product] to [Benefit]”
  • “Launch Your [Product] in [Number] Minutes”
Examples:
  • “50,000+ Podcasters Trust Castos to Grow Their Audience”
  • “Launch Your Podcast in 10 Minutes”

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Question-Based

  • “Ready to [Achieve Outcome]?”
  • “What if You Could [Desired Outcome]?”
Examples:
  • “Ready to Turn Your Podcast Into a Business?”
  • “What if You Could Automate Your Podcast Workflow?”
Headline Don’ts:
  • ❌ “Welcome to…” (too generic)
  • ❌ “The Best…” without proof
  • ❌ “Everything You Need” (meaningless)
  • ❌ Starting with “Our” or “We” (not benefit-focused)
  • ❌ Longer than 70 characters

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Landing Page Checklist

Before publishing, verify:

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Above the Fold (Critical)

  • Benefit-focused headline (H1) with keyword (SEO pages)
  • Clear value proposition (1-2 sentences)
  • Primary CTA button (prominent, contrasting color)
  • Trust signal (customer count, rating, or result)

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CTAs

  • Action verb in CTA text (Start, Get, Try, Book)
  • Benefit word in CTA (Free, Instant, Today)
  • Goal-aligned CTA copy
  • First CTA within 20% of page
  • Final CTA at end of page
  • All CTAs lead to same conversion goal (PPC pages)

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Trust Signals

  • At least 2 testimonials with names (SEO pages)
  • At least 1 testimonial (PPC pages)
  • Specific results with numbers
  • Risk reversal near CTAs (“No credit card”, “Cancel anytime”)

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SEO (SEO Pages Only)

  • Keyword in headline
  • Keyword in meta title
  • Keyword in first 100 words
  • 2-3 internal links
  • Meta description 150-160 characters
  • FAQ section (schema markup opportunity)

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Technical

  • Landing page score ≥ 75
  • No critical issues
  • Fast loading (under 3 seconds)
  • Mobile responsive
  • Form functional (if applicable)

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Differences from Blog Content

AspectBlog PostsLanding Pages
Primary GoalEducate & informConvert visitors
Word Count2000-3000+ words400-2500 words
CTAs2-3 contextual2-5 prominent
StructureEducational flowConversion flow
Internal Links3-50-3 (minimal for PPC)
Command/write/landing-write
Output Directorydrafts/landing-pages/
Scoring Toolcontent_scorer.pylanding_page_scorer.py
Publish TypePost (blog)Page (standalone)

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Common Landing Page Mistakes

  • ❌ Too much text (especially PPC pages)
  • ❌ Weak or generic headlines
  • ❌ CTA below the fold
  • ❌ Multiple conversion goals on one page
  • ❌ No trust signals or social proof
  • ❌ Missing risk reversal
  • ❌ Talking about “we” instead of “you”
  • ❌ No clear value proposition
  • ❌ Slow page load time
  • ❌ Not matching PPC ad copy to landing page

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Tips for High-Converting Landing Pages

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Headline Best Practices

  • Lead with the benefit, not the feature
  • Use numbers when possible (“50,000+ users”)
  • Make it specific, not generic
  • Match visitor’s language and search intent
  • Keep under 70 characters for readability

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CTA Best Practices

  • Use action verbs (Start, Get, Download, Book)
  • Include benefit words (Free, Instant, Today)
  • Make buttons large and high-contrast
  • Place first CTA above the fold
  • Repeat CTAs throughout (SEO) or 2-3 times (PPC)

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Trust Signal Best Practices

  • Use specific numbers (“50,000+ customers”, not “thousands”)
  • Include full names and titles in testimonials
  • Show results with metrics (“increased traffic 300%”)
  • Add logos of well-known customers
  • Place risk reversals near CTAs

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PPC-Specific Tips

  • Match headline to ad copy exactly
  • Keep page under 800 words
  • Remove navigation and footer links
  • Use only 1 conversion goal
  • Optimize for speed (minimal images)
  • Make CTA buttons impossible to miss

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Next Steps

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