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Databuddy’s analytics engine provides comprehensive insights into your website’s performance while respecting user privacy. No cookies required, no personal data collected.

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Viewing Analytics Data

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Summary Metrics

Access high-level statistics on the main dashboard:
  • Pageviews: Total number of page loads
  • Visitors: Unique anonymous visitor count
  • Sessions: Number of user sessions
  • Bounce Rate: Percentage of single-page sessions (site-level only)
  • Session Duration: Average time spent per session
Bounce rate is calculated at the site level only. Individual page bounce rates cannot be accurately computed from pageview/visitor ratios.

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Top Pages

View your most popular pages ranked by:
  • Total pageviews
  • Unique visitors
  • Average time on page
  • Entry pages (where sessions begin)
  • Exit pages (where sessions end)
Click any page to drill down into page-specific analytics.

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Traffic Sources

Understand where your visitors come from:
  • Direct: Visitors who typed your URL or used bookmarks
  • Referrers: External websites linking to you
  • Search Engines: Organic search traffic (with search engine breakdown)
  • Social Media: Traffic from social platforms
  • UTM Campaigns: Tracked marketing campaigns

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Device & Browser Analytics

See what devices and browsers your visitors use:
  • Device type (Desktop, Mobile, Tablet)
  • Operating system distribution
  • Browser breakdown (name and version)
  • Screen resolution
  • Viewport size

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Geographic Analytics

Visualize visitor locations:
  • Country-level breakdown with interactive map
  • Region/state distribution
  • City-level data
  • Timezone information
Geographic data is derived from IP addresses (hashed for privacy) using MaxMind GeoIP2.

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Date Ranges & Time Units

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Preset Ranges

Quickly select common time periods:
  • Last 7 days
  • Last 30 days
  • Last 90 days
  • Month to date
  • Year to date

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Custom Ranges

Define exact start and end dates:
  1. Click the date picker in the toolbar
  2. Select a start date
  3. Select an end date
  4. Click Apply

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Time Unit Granularity

View trends by different time units:
  • Hour: For recent 24-48 hour analysis
  • Day: Default for most date ranges
  • Week: For monthly/quarterly views
  • Month: For yearly comparisons
Time units automatically adjust based on your selected date range for optimal visualization.

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Filters

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Available Filter Fields

Filter analytics by:
  • Page/Path: Specific URLs or path patterns
  • Referrer: Traffic source domain or URL
  • Country: Geographic location
  • Device Type: Desktop, Mobile, or Tablet
  • Browser: Browser name
  • OS: Operating system
  • UTM Parameters: Source, medium, campaign, term, content
  • Custom Event Properties: Filter by event metadata

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Filter Operators

  • equals: Exact match
  • contains: Substring match
  • not_equals: Exclude exact match
  • in: Match any value in list
  • not_in: Exclude all values in list

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Combining Filters

Apply multiple filters simultaneously (AND logic): 
[
  { "field": "country", "operator": "equals", "value": "US" },
  { "field": "device_type", "operator": "equals", "value": "mobile" }
]
This filters to mobile visitors from the United States.

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Custom Events

Track custom user interactions beyond pageviews:

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Discovering Events

View all tracked events with:
  • Event names
  • Property keys
  • Top property values
  • Event frequency

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Event Properties

Analyze event metadata:
  • Property cardinality: Count unique values
  • Property distribution: See value frequency
  • Property classification: Automatic type detection
  • Recent events: View latest occurrences with full context
Visualize event frequency over time:
  • Daily/hourly event counts
  • Compare multiple events
  • Filter by property values

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Performance Metrics

Monitor website performance:
  • Time to First Byte (TTFB): Server response time
  • DOM Ready Time: Time until DOM is interactive
  • Load Time: Total page load duration
  • Render Time: Time to first render
  • Redirect Time: Time spent in redirects
  • Domain Lookup Time: DNS resolution duration

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Web Vitals

Track Core Web Vitals automatically:
  • LCP (Largest Contentful Paint): Loading performance
  • FID (First Input Delay): Interactivity
  • CLS (Cumulative Layout Shift): Visual stability
Performance metrics are collected using the Navigation Timing API and reported by the Databuddy tracker.

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Engagement Metrics

Understand user engagement:
  • Time on Page: Duration spent on each page
  • Scroll Depth: How far users scroll (percentage)
  • Interaction Count: Number of clicks/interactions per session
  • Page Count: Pages viewed per session

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Exporting Data

Export analytics data for external analysis:
  1. Configure your desired filters and date range
  2. Click the export button
  3. Choose format (CSV or JSON)
  4. Download the file
Exports respect your current filters and date range selections.

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Privacy Features

Databuddy is built privacy-first:
  • No cookies: Uses sessionStorage and localStorage
  • IP hashing: IPs are hashed before storage (SHA-256)
  • Anonymous IDs: Random UUIDs, no personal identifiers
  • No cross-site tracking: Each domain is isolated
  • GDPR compliant: No consent banners required

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Next Steps

Goals

Set up conversion tracking

Funnels

Analyze multi-step user journeys

AI Insights

Get automated insights and ask questions

Dashboard

Return to dashboard overview

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