Funnels

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What are Funnels?

• How many users enter each step
• How many progress to the next step
• Where users drop off
• Overall conversion rate

• Signup/registration flows
• Checkout processes
• Onboarding sequences
• Content consumption paths
• Multi-page forms

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Funnel Structure

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Steps

• Step Type: PAGE_VIEW or EVENT
• Target: Page path or event name
• Name: Human-readable step label
• Conditions: Optional step-specific filters

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Example: Signup Funnel

[
  {
    "type": "PAGE_VIEW",
    "target": "/",
    "name": "Homepage"
  },
  {
    "type": "PAGE_VIEW",
    "target": "/signup",
    "name": "Signup Page"
  },
  {
    "type": "EVENT",
    "target": "account_created",
    "name": "Account Created"
  }
]

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Example: E-commerce Checkout

[
  {
    "type": "PAGE_VIEW",
    "target": "/products",
    "name": "Product Page"
  },
  {
    "type": "EVENT",
    "target": "add_to_cart",
    "name": "Add to Cart"
  },
  {
    "type": "PAGE_VIEW",
    "target": "/cart",
    "name": "Cart Page"
  },
  {
    "type": "PAGE_VIEW",
    "target": "/checkout",
    "name": "Checkout"
  },
  {
    "type": "EVENT",
    "target": "purchase_complete",
    "name": "Purchase Complete"
  }
]

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Creating a Funnel

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Via Dashboard

1. Navigate to Funnels in the sidebar
2. Click Create Funnel
3. Enter a funnel name
4. Add an optional description
5. Define 2-10 sequential steps
6. Configure filters (optional)
7. Choose whether to ignore historic data
8. Click Create

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Funnel Fields

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Creating Steps

1. Type: Choose PAGE_VIEW or EVENT
2. Target: Enter the page path (e.g., /pricing) or event name (e.g., button_click)
3. Name: Provide a descriptive label (e.g., “Pricing Page”, “Click CTA Button”)
4. Conditions: Add optional step-specific filters

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Funnel Analytics

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Conversion Metrics

• Total Users Entered: Users who started the funnel (completed step 1)
• Total Users Completed: Users who finished all steps
• Overall Conversion Rate: Percentage who completed the entire funnel
• Step-by-Step Conversion: Conversion rate between each consecutive step
• Drop-Off Points: Steps with the highest abandonment

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Visualization

• Funnel chart: Visual representation of user flow
• Step table: Detailed metrics for each step
• Trend chart: Conversion rate over time

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Example Metrics

Signup Funnel (Last 30 Days)

Step 1: Homepage          1,000 users (100%)
  ↓ 60% conversion
Step 2: Signup Page         600 users (60%)
  ↓ 75% conversion
Step 3: Account Created     450 users (45%)

Overall Conversion Rate: 45%

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Funnel by Referrer

1. Open a funnel’s detail page
2. Click By Referrer
3. View conversion rates segmented by traffic source

• Which channels drive the best conversions
• Where to focus marketing efforts
• Traffic quality differences

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Example: Referrer Breakdown

Signup Funnel by Traffic Source

Google Organic:    52% conversion (250 users)
Direct:            48% conversion (180 users)
Twitter:           38% conversion (95 users)
Facebook Ads:      28% conversion (42 users)

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Funnel Filters

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Filter Options

• Country: Analyze specific geographic regions
• Device Type: Compare desktop vs. mobile conversions
• UTM Parameters: Focus on specific campaigns
• Custom Properties: Filter by event metadata

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Filter Example

{
  "name": "Mobile Checkout Funnel",
  "filters": [
    {
      "field": "device_type",
      "operator": "equals",
      "value": "mobile"
    }
  ],
  "steps": [
    { "type": "PAGE_VIEW", "target": "/cart", "name": "Cart" },
    { "type": "PAGE_VIEW", "target": "/checkout", "name": "Checkout" },
    { "type": "EVENT", "target": "purchase", "name": "Purchase" }
  ]
}

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Date Range Analysis

1. Select a date range (last 7/30/90 days or custom)
2. Databuddy recalculates all funnel metrics
3. Compare conversion rates across periods

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Managing Funnels

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Editing a Funnel

1. Click a funnel from the funnels list
2. Click Edit
3. Modify the name, description, steps, or filters
4. Click Save

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Pausing a Funnel

1. Open the funnel’s detail page
2. Toggle Active to off
3. The funnel stops recording new sessions

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Deleting a Funnel

1. Open the funnel’s detail page
2. Click Delete
3. Confirm deletion

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Historic Data

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Ignoring Historic Data

• Only track sessions after funnel creation
• Measure impact of recent changes
• Avoid skewed metrics from old sessions

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Best Practices

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Keep Funnels Focused

• Limit to 2-6 steps for clarity
• Each step should represent a meaningful action
• Avoid unnecessary intermediate steps

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Name Steps Clearly

• Good: “View Pricing”, “Start Trial”, “Complete Signup”
• Bad: “Step 1”, “Page 2”, “Final”

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Analyze Drop-Off Points

• Conversion rate < 50%
• Sudden drops compared to previous step
• High abandonment volume

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Create Segment-Specific Funnels

• Mobile vs. Desktop
• Different traffic sources
• Geographic regions
• Customer segments

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Test and Iterate

1. Identify low-converting steps
2. Hypothesize improvements
3. Implement changes
4. Measure impact with updated funnel

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Optimization Strategies

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Reduce Friction

• Simplify the page
• Remove unnecessary form fields
• Improve load time
• Add trust signals
• Clarify next steps

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A/B Testing

• Different page designs
• Form layouts
• CTA copy
• Page order

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Mobile Optimization

• Test on real devices
• Simplify mobile forms
• Optimize for touch
• Reduce page weight

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Integration with AI Insights

• “Show me all my funnels”
• “What’s the conversion rate for the signup funnel?”
• “Which step has the biggest drop-off?”
• “Create a checkout funnel”
• “How does the signup funnel perform by referrer?”

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Next Steps