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GTM Skills are reusable prompt templates for Claude Code that automate outbound GTM workflows. Each skill is a self-contained module that handles a specific part of the campaign process—from research to email generation to sending.

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What Are GTM Skills?

Skills are prompt templates that give Claude Code specialized instructions for specific tasks. Unlike general coding assistants, skills encode domain expertise: what to ask, how to reason, which APIs to call, and where to save outputs.
Skills are templates, not hardcoded tools. Fork them, adapt to your workflow, swap out the vendors you don’t use. The skill patterns are the value—the specific integrations are up to you.

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Skill Architecture

Each GTM skill follows a consistent structure:

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Skill Components

SKILL.md

The main prompt template containing:
  • Trigger phrases that activate the skill
  • Step-by-step workflow instructions
  • Decision trees and branching logic
  • Cross-skill references

references/

Supporting documentation:
  • API specs and schemas
  • Prompt patterns and templates
  • Data libraries and examples

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How Skills Activate

Skills automatically trigger when you use specific phrases:
Example Triggers
# Context building
"Build company context" → context-building skill

# List building  
"Find companies similar to acme.com" → list-building skill

# Email generation
"Generate emails from this list" → email-generation skill

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Skill Independence

No required sequence. Use one skill or combine several:
  • Standalone: Run list-building alone to get a prospect list
  • Sequential: context-building → list-building → email-generation
  • Selective: Skip market-research if you know your vertical

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Plan Mode

When you describe a campaign goal, Claude enters plan mode:
1

Research Phase

Claude reads your website, win cases, or uploaded data to understand your ICP and value prop.
2

Question Phase

Asks clarifying questions about:
  • Target vertical and geography
  • Campaign goals (volume vs. quality)
  • Existing context (do you have a context file?)
3

Plan Proposal

Presents a multi-step campaign plan:
1. Build context file from your website
2. Generate hypothesis set for enterprise SaaS
3. Run lookalike search from seed companies
4. Design enrichment columns for qualification
5. Generate tier-aware emails
4

Execution

After you approve, Claude executes the plan step-by-step, invoking each skill in sequence.

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Plan Mode Triggers

These prompts activate plan mode: 
I'm building www.example.com.
Read my website, figure out my ICP,
and draft a plan for an outbound campaign.

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The Global Context File

All skills read from a single source of truth: 
claude-code-gtm/context/{company}_context.md
This file captures:

Product Info

What you build, value prop, key numbers, email-safe positioning

Voice Rules

Sender identity, tone, banned words, language level

ICP Profiles

Target company sizes, roles, geographies, anti-patterns

Win Cases

Past customers, what worked, concrete outcomes

Proof Library

Pre-written proof points mapped to audiences and hypotheses

Campaign History

Past campaigns, reply rates, learnings

Hypotheses

Active/validated/retired pain hypotheses

DNC List

Competitors, partners, opt-outs to exclude
The context file is created once via context-building and updated continuously with campaign learnings. See Context Files for detailed schema.

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Skill Composition

Skills reference each other’s outputs: Example flow:
  1. context-building creates the context file
  2. hypothesis-building reads ICP and win cases → generates hypotheses
  3. list-building reads hypotheses → runs searches → uploads to table
  4. enrichment-design reads hypotheses → designs columns
  5. list-enrichment runs columns on the table
  6. email-prompt-building reads context + research → generates template
  7. email-generation reads template + CSV → generates emails

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Where Skills Live

Once installed, skills are stored globally: 
~/.claude/skills/
Install once, use everywhere. They become available across all your projects.

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Next Steps

End-to-End Workflow

See how skills chain together in a full campaign

Context Files

Deep dive on the global context file structure

Campaign Artifacts

Understand the directory structure and file organization

Available Skills

Browse all 13 skills and their use cases

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