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Overview

The Facebook Reviews integration allows you to leverage RatingFlow’s smart-routing system to build your reputation on one of the world’s most popular social platforms. By automatically directing satisfied customers to your Facebook page, you can grow your social proof and attract more customers through Facebook’s network.

How it works

RatingFlow’s Facebook integration follows the same intelligent filtering system used across all platforms:
1

Customer engagement

Your customer receives a review request via SMS, email, or by scanning a QR code at your physical location.
2

Initial rating collection

The customer provides their initial rating on a neutral RatingFlow page before being directed to any public platform.
3

Conditional redirect

Customers who rate their experience 4 or 5 stars are automatically redirected to your Facebook business page to leave a public review.Customers who provide a rating of 1-3 stars are directed to a private internal feedback form, allowing you to address concerns directly.

Why use Facebook Reviews

Expand your social proof

Facebook reviews complement your Google presence by building credibility on a platform where many customers already spend their time. Reviews from Facebook friends carry significant weight in purchasing decisions.

Reach a different audience

Some customers prefer to engage on Facebook rather than Google. By offering this option, you capture reviews from users who might otherwise not leave feedback.

Strengthen your social media presence

Positive Facebook reviews enhance your business page, making it more attractive to potential customers who discover you through social media.

Setting up your Facebook integration

1

Connect your Facebook business page

Link your verified Facebook business page to RatingFlow. Ensure you have the necessary admin permissions.
2

Configure routing rules

Set your star rating threshold (typically 4-5 stars) for redirecting customers to Facebook.
3

Customize your messaging

Create SMS and email templates that encourage customers to share their experience, explaining that they may be directed to Facebook.
4

Launch your campaign

Start sending review requests and watch as satisfied customers build your Facebook reputation.
You can configure RatingFlow to send customers to multiple platforms (Google and Facebook) or alternate between them to diversify your review presence.

Best practices

  • Diversify your platforms: Use both Google and Facebook integrations to build comprehensive social proof
  • Target the right customers: Some demographics engage more on Facebook—tailor your strategy accordingly
  • Respond to reviews: Always respond to Facebook reviews to show you value customer feedback
  • Share positive reviews: Use Facebook’s sharing features to amplify your best reviews across your social network

Automated review requests

RatingFlow eliminates the manual work of requesting Facebook reviews:
  • Bulk SMS/Text campaigns: Send review requests to multiple customers at once
  • Automated email sequences: Set up triggered emails based on customer interactions
  • QR codes: Generate codes for in-store use that can route to Facebook
The Facebook integration works seamlessly with all of RatingFlow’s review request methods, ensuring a consistent experience regardless of how customers access your review funnel.

Protect your reputation

Just like with Google Maps, the Facebook integration protects your brand by filtering negative feedback before it becomes public. This allows you to maintain a positive presence on Facebook while still addressing customer concerns privately and professionally.

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