Overview
The Trustpilot integration extends RatingFlow’s smart-routing capabilities to one of the world’s most trusted review platforms. By connecting with Trustpilot, you can build credibility with potential customers who value verified, independent reviews.Trustpilot is particularly valuable for e-commerce businesses, B2B services, and companies targeting international markets.
How it works
RatingFlow’s Trustpilot integration uses the same intelligent filtering system that protects your reputation across all platforms:Customer receives review request
After a transaction or service interaction, your customer receives a review request via SMS, email, or QR code.
Pre-screening on neutral page
The customer rates their experience on a private RatingFlow page before being directed to any public review platform.
Intelligent routing
If the customer rates their experience 4 or 5 stars, they’re automatically redirected to your Trustpilot profile to leave a public review.If the rating is 1-3 stars, they’re directed to a private feedback form where you can address their concerns directly without public exposure.
Why integrate with Trustpilot
Build international credibility
Trustpilot is recognized globally as a trusted source of customer reviews. A strong Trustpilot profile can significantly boost credibility with international customers.Stand out from competitors
Many businesses don’t actively manage their Trustpilot presence. By using RatingFlow to systematically collect positive reviews, you can differentiate yourself from competitors.Display verified reviews
Trustpilot’s verification system adds an extra layer of authenticity to your reviews, making them more persuasive to potential customers.Increase conversion rates
Studies show that Trustpilot reviews significantly influence purchasing decisions, especially for online transactions and high-consideration purchases.Setting up your Trustpilot integration
Create or claim your Trustpilot profile
Ensure you have a verified business profile on Trustpilot and necessary access credentials.
Connect to RatingFlow
Link your Trustpilot account to RatingFlow using your profile URL or API credentials.
Configure your review funnel
Set the star rating threshold (typically 4-5 stars) that triggers redirection to Trustpilot.
Customize request templates
Create personalized SMS and email templates explaining the value of Trustpilot reviews.
Best practices
Timing your requests
Send Trustpilot review requests at the optimal moment:- E-commerce: After product delivery and customer has time to evaluate
- Services: Immediately after project completion or service delivery
- B2B: After key milestones or successful outcomes
Segment your approach
Consider directing different customer segments to different platforms:- International customers → Trustpilot
- Local customers → Google Maps
- Social media engaged customers → Facebook
RatingFlow allows you to configure multiple platform integrations and route customers based on your business logic.
Automated review collection
Stop manually chasing customers for Trustpilot reviews. RatingFlow automates the entire process:- Bulk SMS campaigns: Send review requests to multiple customers efficiently
- Email automation: Set up triggered sequences based on customer actions
- QR codes: Generate codes for packaging inserts or receipts that can route to Trustpilot
Protect your brand reputation
The Trustpilot integration includes RatingFlow’s signature negative feedback shield:- Filter before publication: Catch dissatisfied customers before they leave public negative reviews
- Private resolution channel: Address complaints directly and save the customer relationship
- Maintain high ratings: Keep your Trustpilot score high by ensuring your best customers become public advocates
Businesses that actively manage their Trustpilot reputation see higher conversion rates and increased customer trust compared to those with unmanaged or low-rated profiles.