Overview
QR code review management is perfect for physical businesses like restaurants, hotels, and retail stores. Generate custom QR codes that allow customers to scan and review instantly on their mobile devices. QR codes eliminate friction in the review collection process by providing an immediate, contactless way for customers to share their feedback.How QR code reviews work
RatingFlow’s QR code system integrates the same smart-routing technology used in SMS and email campaigns:Customer scans the QR code
Using their smartphone camera, customers scan your custom QR code from receipts, table tents, signage, or other materials.
Mobile-optimized rating page loads
The customer is taken to a mobile-friendly page where they select their star rating.
The QR code acts as a 5 star reviews generator by ensuring only satisfied customers reach public platforms, while giving you the opportunity to resolve issues with dissatisfied customers privately.
Where to deploy QR codes
Point of sale
Add QR codes to printed receipts or display them at checkout counters.
Tables and waiting areas
Place QR code table tents or signs where customers naturally spend time.
Packaging and bags
Include QR code stickers on takeout bags, product packaging, or shipping materials.
Signage and displays
Feature QR codes prominently on window decals, posters, or digital displays.
Setting up your QR codes
Step 1: Generate your QR code
Step 1: Generate your QR code
Create a custom QR code in your RatingFlow dashboard. You can generate multiple codes for different locations or campaigns.
Step 2: Customize the destination
Step 2: Customize the destination
Choose which public review platforms satisfied customers should be directed to (Google, Facebook, Trustpilot, etc.).
Step 3: Design your materials
Step 3: Design your materials
Download your QR code and incorporate it into your physical marketing materials. Include a clear call-to-action like “Scan to share your experience.”
Step 4: Deploy strategically
Step 4: Deploy strategically
Place QR codes in high-visibility locations where customers can easily scan them during or immediately after their experience.
Step 5: Monitor performance
Step 5: Monitor performance
Track scan rates and conversion metrics to optimize placement and messaging.
Best practices for QR code deployment
Design considerations
- Size matters: Ensure your QR code is large enough to be easily scanned (minimum 2x2 inches recommended)
- High contrast: Use dark codes on light backgrounds for optimal scanning reliability
- Include instructions: Add text like “Scan with your phone’s camera” to guide customers
- Brand it: Customize the design to match your brand aesthetic while maintaining scannability
Placement strategy
Prioritize high-intent moments
Focus on locations where customers have just completed a positive experience.
Industry-specific use cases
- Restaurants
- Hotels
- Retail stores
- Service providers
Place QR codes on table tents, receipts, and takeout menus. Encourage customers to scan before leaving or while waiting for their food.
Benefits of QR code reviews
Instant feedback collection
Capture reviews while the customer experience is fresh, leading to more authentic and detailed feedback.
Contactless and convenient
No apps required - customers simply use their phone’s camera to scan and review.
Boost local SEO
More positive Google reviews improve your ranking in local search results and Google Maps.
Protect your reputation
The smart-routing system filters negative feedback to private channels before it becomes public.