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Brand customization options

With RatingFlow’s white label solution, you can customize every visual aspect of the platform to match your agency’s brand identity. Your clients will see your branding throughout their entire experience.
All branding changes apply across the dashboard, reports, email notifications, and customer-facing review pages.

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Setting up your branding

1

Upload your logo

Upload your agency logo in both horizontal and square formats. Your logo appears in the dashboard header, login page, and all reports.Recommended specifications:
  • Horizontal logo: 300x80px (PNG or SVG)
  • Square logo: 200x200px (PNG or SVG)
  • Transparent background for best results
2

Choose your color scheme

Customize the primary and secondary colors used throughout the interface. Your colors will be applied to buttons, links, navigation elements, and charts.Color options:
  • Primary brand color (buttons, CTAs)
  • Secondary accent color (highlights, links)
  • Background colors (light/dark mode support)
3

Configure your custom domain

Point your own subdomain to RatingFlow to maintain complete brand consistency. Your clients will access the platform at your domain, not RatingFlow’s.Domain setup:
  • Choose a subdomain (e.g., reviews.youragency.com)
  • Add the provided DNS records to your domain
  • Enable SSL certificate (automatic)
4

Customize email templates

Your logo and colors automatically apply to all system emails, including review requests, notifications, and reports sent to clients.

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Branding best practices

Use high-quality assets

Upload high-resolution logos and ensure colors meet accessibility standards for readability.

Test across devices

Preview your branding on desktop and mobile to ensure it looks professional everywhere.

Maintain consistency

Use the same colors and logos that appear on your website and marketing materials.

Consider contrast

Ensure text remains readable against your custom colors in both light and dark themes.

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What gets branded

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Dashboard interface

Your logo and colors appear throughout the admin dashboard, including:
  • Navigation header
  • Sidebar menu
  • Dashboard widgets
  • Data visualizations and charts

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Client-facing elements

Your branding is visible on all customer touchpoints:
  • Review request pages
  • Feedback forms (for 1-3 star ratings)
  • QR code landing pages
  • Website widgets showing reviews

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Reports and communications

All generated reports and automated emails display your brand:
  • PDF reports
  • Email notifications
  • Review request SMS/emails
  • Summary dashboards
RatingFlow branding is completely hidden in white label accounts. Your clients will not see any reference to RatingFlow in their experience.

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Custom domain setup

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DNS configuration

To use your own domain, you’ll need to add these DNS records: 
Type: CNAME
Name: reviews (or your chosen subdomain)
Value: whitelabel.ratingflow.co

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SSL certificate

Once your DNS records propagate, RatingFlow automatically provisions an SSL certificate for your custom domain. This typically takes 10-15 minutes.
Use a subdomain like reviews.youragency.com or reputation.youragency.com to keep your main website separate.

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Previewing your branding

Before going live, use the preview feature to see how your branding appears across different pages and devices. You can make adjustments until everything looks perfect.

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Next steps

Start managing clients

Once your branding is configured, add your first client and begin offering reputation management services.

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