Reporting overview
RatingFlow’s white label reporting system allows you to deliver professional, branded analytics to your clients. All reports display your agency branding and can be automated to send on a recurring schedule.Reports are generated with your custom logo, colors, and domain—your clients see only your brand, not RatingFlow.
Report types
Performance dashboard
Real-time overview of review volume, ratings, and trends displayed in a visual dashboard.
PDF summary reports
Professional downloadable reports perfect for client presentations and monthly check-ins.
Email digests
Automated email summaries sent to clients on a weekly or monthly schedule.
Custom analytics
Build custom reports focusing on specific metrics important to each client.
Key metrics included
Review collection metrics
Track the effectiveness of your client’s review generation efforts:Total reviews collected
The number of 4-5 star reviews successfully redirected to public platforms (Google, Facebook, Trustpilot).
Review request performance
Open rates, click rates, and completion rates for SMS and email review requests.
Reputation protection metrics
Show clients how you’re protecting their online reputation:- Negative feedback intercepted: Count of 1-3 star ratings diverted to private forms
- Public reputation saved: Estimated impact on average star rating if negative reviews went public
- Response rate: Percentage of private feedback that received a business response
- Issue resolution: Tracking of resolved vs. unresolved customer complaints
SEO and business impact
Demonstrate the value of reputation management:Average rating improvement
Show how the client’s public star rating has improved over time.
Review volume growth
Track month-over-month growth in total review count.
Local SEO impact
Higher review volumes correlate with better rankings in Google’s Local Pack.
Conversion rate influence
Businesses with 4.5+ star ratings generate significantly more revenue.
Automated report delivery
Set report schedule
Configure how often reports are sent to each client:
- Weekly: Quick pulse on review activity
- Monthly: Comprehensive performance summary
- Quarterly: Strategic overview with trends and insights
Choose delivery method
Select how clients receive reports:
- Email delivery (PDF attached)
- Dashboard access (always up-to-date)
- Both options for maximum visibility
Customize report content
Select which metrics and charts to include based on client priorities and service tier.
Report customization
Branded report templates
All reports automatically include:- Your agency logo in the header
- Your brand colors throughout charts and graphs
- Your agency contact information in the footer
- Custom domain in URLs (e.g.,
reviews.youragency.com)
Custom metrics
Highlight specific KPIs based on client goals:- Industry-specific benchmarks
- Competitive comparisons (if data available)
- Custom goal tracking
- ROI calculations
Visual report elements
Charts and graphs
Reports include professional visualizations:- Trend lines: Review volume over time
- Bar charts: Platform-by-platform breakdown
- Pie charts: Rating distribution (5-star, 4-star, etc.)
- Comparison graphs: Month-over-month or year-over-year trends
Data tables
Detailed tables show:- Individual review details (date, platform, rating)
- Campaign performance metrics
- Negative feedback log with response status
- QR code performance by location
Client dashboard access
In addition to automated reports, clients can access real-time analytics through their branded dashboard:Live metrics
Current average rating, total reviews, and recent activity.
Interactive charts
Drill down into data by date range, platform, or campaign.
Review feed
See the most recent public reviews and private feedback.
Export options
Download reports as PDF, CSV, or Excel for further analysis.
Multi-client reporting
As an agency managing multiple clients, you also get consolidated reporting:Agency overview dashboard
See all client performance in one place:- Total reviews generated across all clients
- Combined revenue impact
- Top performing clients
- Clients needing attention
Comparative analytics
Benchmark clients against each other:- Review volume by industry
- Response rate comparisons
- Identify best practices from top performers
Demonstrating ROI
Use reports to show clients the tangible value of reputation management:Reputation protection value
Calculate the estimated impact of negative reviews that were prevented:- Average star rating without filtering vs. with filtering
- Potential revenue loss from damaged reputation
- Customer relationships saved through private resolution
SEO and visibility gains
Track improvements in local search performance:- Google Business Profile views
- Map pack appearances
- Website clicks from Google
- Phone calls generated
Business growth metrics
Correlate reputation improvements with business outcomes:- Increased conversion rates
- Higher average order values
- Improved customer retention
- New customer acquisition
Showing clear ROI helps justify your pricing and increases client retention. Include these metrics in monthly reports to reinforce the value you provide.
Report sharing options
Email delivery
Automated PDF reports can be sent to:- Primary client contact
- Multiple stakeholders
- Client’s clients (for franchises or multi-location businesses)
Dashboard access
Clients can log in anytime to view:- Current metrics
- Historical trends
- Downloadable reports
White labeled embeds
Embed live statistics into:- Client’s internal dashboards
- Your agency client portal
- Presentation slides
Next steps
Configure branding
Ensure your reports display your agency brand perfectly.
Manage clients
Set up client accounts to begin generating reports.