HubSpot

HubSpot is a leading customer platform that provides sales and marketing solutions to over 250,000 customers across 135 companies.

Beyond its core go-to-market products, HubSpot’s developer platform plays a critical role in helping customers build custom apps and extend the platform’s capabilities.

To drive adoption and retention, HubSpot needed to elevate the developer experience. Their existing homegrown documentation took up to 30 minutes just to deploy an update, and the overall usability no longer matched the expectations of modern developers.

That’s where Mintlify came in.

Mintlify’s docs-as-code workflow fit naturally into their team’s existing workflows, allowing the team to push updates in seconds and keep content up-to-date much more easily.

Along with easier authoring workflows, Mintlify enables an AI-native experience for HubSpot’s customers. Automatically structured for LLMs, exportable into tools like Cursor or Claude, and enhanced with an embedded assistant, HubSpot’s new documentation helps developers get building faster.

By partnering with Mintlify, HubSpot launched an AI-native developer experience that boosts adoption and ecosystem stickiness, with a time to market 3x faster than a custom solution.