Overview
Brand Kits allow you to create and manage your video branding in one centralized location. Define your colors, fonts, logos, and styling once, then apply them consistently to all your clips with a single click.Consistency Builds Recognition: Brands with consistent visual presentation across platforms see 23% higher revenue on average.
Why Brand Kits Matter
Your brand identity should be consistent across every video you publish:- Recognition: Viewers instantly recognize your content
- Professionalism: Polished, consistent branding builds credibility
- Efficiency: Apply branding to dozens of clips in seconds
- Team Collaboration: Everyone uses the same brand assets
- Multi-Platform Consistency: Same branding across TikTok, Instagram, YouTube, and more
What’s in a Brand Kit?
A ClypAI Brand Kit contains all your visual identity elements:Colors
- Primary brand color
- Secondary colors
- Accent colors
- Caption text colors
- Background overlays
- Gradient definitions
Typography
- Primary font family
- Secondary fonts
- Caption font styling
- Font weights and sizes
- Text shadows and effects
- Letter spacing and alignment
Logos & Graphics
- Logo variations (full, icon, wordmark)
- Watermark positioning
- Intro/outro graphics
- Lower thirds
- Overlay elements
- Stickers and badges
Video Elements
- Branded intro sequences
- Outro templates
- Transition effects
- Frame borders and overlays
- Call-to-action templates
- Subscribe buttons and animations
Creating Your First Brand Kit
Navigate to Brand Kits
From your dashboard, click Brand Kits in the sidebar to access the Brand Kits page.If you haven’t created any brand kits yet, you’ll see an empty state with options to:
- Create a new brand kit from scratch
- Import an existing brand kit
- Use a ClypAI template
Choose Your Starting Point
Three ways to create a brand kit:Create from Scratch
- Full customization
- Define every element yourself
- Best for established brands with clear guidelines
- Pre-designed brand kit templates
- Customizable to your needs
- Best for getting started quickly
- Upload brand assets from other tools
- Import from Adobe, Canva, or other platforms
- Best for migrating from other services
Define Brand Colors
Set your brand’s color palette:
- Primary Color: Your main brand color
- Secondary Colors: Supporting colors (up to 5)
- Caption Colors: Text and caption styling
- Background Options: Overlays and backgrounds
- HEX, RGB, HSL input
- Color palette generator
- Accessibility checker (contrast ratios)
- Save color presets
Upload Brand Assets
Add your visual elements:
- Logo Files: Upload SVG, PNG, or JPG formats
- Font Files: Upload custom fonts (TTF, OTF, WOFF)
- Intro/Outro Videos: Upload or create in editor
- Graphics: Icons, badges, stickers
File Requirements: Logos should be high resolution (at least 1000px) with transparent backgrounds (PNG) for best results.
Configure Typography
Set your font preferences:
- Choose from 200+ web-safe fonts
- Upload custom brand fonts
- Set default font sizes
- Configure caption styling
- Define text shadows and effects
Design Caption Styles
Create caption templates with your branding:
- Apply brand fonts and colors
- Set background styling
- Configure animations
- Position on screen
- Save multiple caption variants
Create Intro & Outro Templates
Design branded video bookends:
- Upload video sequences
- Use built-in animation templates
- Add logos and text
- Set duration (2-5 seconds recommended)
- Preview with sample clips
Brand Kit Elements in Detail
Logo Placement Options
Control how and where your logo appears:- Watermark
- Intro/Outro
- Lower Third
- Profile Picture
Persistent Logo Overlay
- Appears throughout entire clip
- Usually small and semi-transparent
- Corner or edge placement
- Prevents unauthorized reuse
- Keep it subtle (20-30% opacity)
- Place in bottom corner
- Small size (5-10% of frame)
- Ensure it doesn’t cover faces or text
Caption Styles
Create multiple caption styles for different needs:Social Media Style
- Bold, high-contrast text
- Animated word highlighting
- Emoji integration
- Large, readable fonts
- Brand colors for emphasis
Professional Style
- Clean, minimal design
- Traditional subtitle format
- Subtle colors
- Refined typography
- Corporate-appropriate
Branded Style
- Full brand integration
- Custom fonts
- Brand color backgrounds
- Logo integration
- Unique to your brand
Managing Multiple Brand Kits
Many users need multiple brand kits:Personal vs. Business
- Separate kits for personal and business content
- Different branding for each
- Easy switching between kits
Multi-Brand Creators
- Different kit for each brand or client
- Organize kits by project
- Never mix brand assets
Platform-Specific Kits
- TikTok kit (bold, energetic)
- LinkedIn kit (professional, refined)
- YouTube kit (polished, detailed)
- Instagram kit (visual, aesthetic)
A/B Testing Kits
- Test different branding approaches
- Compare performance
- Optimize based on data
Organization Pro Tip: Name your brand kits descriptively: “TechBrand - TikTok - Bold” or “PersonalVlog - Instagram - Minimal”
Applying Brand Kits to Clips
Once created, applying brand kits is instant:Single Clip
- Open clip in editor
- Click Apply Brand Kit
- Select your kit from the dropdown
- Preview the result
- Adjust if needed
- Export
Batch Application
- Select multiple clips (checkbox selection)
- Click Bulk Actions → Apply Brand Kit
- Choose your brand kit
- Apply to all selected clips
- Process in seconds
Default Brand Kit
Set a default kit for automatic application:- Go to Brand Kits
- Click ⋯ on your preferred kit
- Select Set as Default
- All new clips automatically use this kit
Template Library
ClypAI provides professionally designed brand kit templates:Creator
Bold, energetic stylePerfect for personal brands and content creators
Professional
Clean, corporate aestheticIdeal for businesses and B2B content
Minimal
Subtle, refined designGreat for lifestyle and aesthetic content
Gaming
High-energy, dynamicBuilt for gaming content and streams
Educational
Clear, informative stylePerfect for tutorials and courses
Podcast
Conversational aestheticOptimized for podcast clips
- Pre-configured colors
- Font pairings
- Caption styles
- Logo placement options
- Intro/outro templates
Team Collaboration
Share brand kits with your team:Organization Brand Kits
- Create brand kit as usual
- Click Share with Organization
- All team members can access
- Maintains brand consistency
Permissions
- Admin: Can create, edit, and delete kits
- Editor: Can use and duplicate kits
- Viewer: Can only view kit details
Version Control
- Track changes to brand kits
- See who made changes
- Revert to previous versions
- Maintain brand guideline compliance
Team Plans: Organization-wide brand kits are available on Team and Enterprise plans. Learn more at https://clypai.com/pricing.
Import and Export
Importing Brand Assets
Bring brand assets from other tools: Supported Imports:- Adobe Creative Cloud Libraries
- Canva Brand Kits
- Figma design systems
- Manual asset upload
- Style guide PDFs (AI extraction)
Exporting Brand Kits
Share or backup your brand kits: Export Options:- ClypAI format (for backup/restore)
- Brand guidelines PDF
- Asset package (ZIP of all files)
- Share link (view-only)
Best Practices
Start with Your Core Brand
Start with Your Core Brand
Build your first brand kit around your existing brand identity:
- Use your website colors
- Match your logo and fonts
- Maintain consistency with other channels
- Reference your brand guidelines
Keep Branding Subtle
Keep Branding Subtle
Effective video branding enhances without overwhelming:
- Logo watermarks: 20-30% opacity
- Intros: 2-3 seconds max for social
- Captions: Brand colors for highlights only
- Don’t cover faces or important content
Test Across Platforms
Test Across Platforms
Your brand kit should work everywhere:
- Preview on mobile devices
- Test on different screen sizes
- Check readability with platform UIs
- Ensure logos are visible at all sizes
Maintain Accessibility
Maintain Accessibility
Keep your brand accessible:
- Minimum 4.5:1 contrast ratio for text
- Readable font sizes (minimum 24px for captions)
- Clear, legible fonts
- Test with colorblindness simulators
Update Regularly
Update Regularly
Keep brand kits fresh:
- Update for seasonal campaigns
- Refresh colors and styles periodically
- Add new assets as they’re created
- Remove outdated elements
Integration with ClypAI Features
Brand Kits enhance all ClypAI features:- Auto-Captions: Captions automatically styled with brand fonts and colors
- Smart Reframing: Branded overlays positioned correctly after reframing
- AI Clipping: All generated clips include branding
Dashboard Organization
Your Brand Kits dashboard provides:- Grid View: Visual preview of all brand kits
- Favorites: Star your most-used kits
- Search: Find kits by name or tags
- Filters: Filter by type, creator, or date
- Folders: Organize kits into collections
Getting Started
Create Your First Kit
Click Create Brand Kit and choose a starting method (template, scratch, or import).
Create Your Brand Kit
Set up your brand identity and apply it to all your clips with one click.
Coming Soon: AI-powered brand kit generation from your website, dynamic brand elements that respond to content, and collaborative brand kit editing with real-time preview.