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The website dashboard is your central hub for analytics insights. It provides an at-a-glance view of your website’s performance with key metrics, charts, and detailed breakdowns.

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Dashboard Overview

Each website has a dedicated dashboard showing analytics across multiple dimensions:
1

Select Website

Choose a website from your websites list.
2

View Dashboard

The main dashboard loads with your selected date range.
3

Explore Data

Scroll through different sections to analyze various aspects of your traffic.

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Key Metrics Overview

The metrics bar at the top displays your most important statistics:

Visitors

Unique Visitors: The number of distinct individuals who visited your website.Shows change compared to the previous period.

Visits

Total Visits: The number of sessions on your website.A single visitor can have multiple visits.

Page Views

Views: Total number of pages viewed.Includes multiple views of the same page.

Bounce Rate

Percentage of single-page visits.Lower is typically better, indicating engagement.

Visit Duration

Average time spent per visit.Measured in minutes and seconds.
All metrics show a trend indicator (up/down arrow) comparing to the previous period, helping you quickly identify changes.

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Traffic Chart

Visualize your traffic over time:

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Chart Features

  • Time-based visualization: Line chart showing visitor trends
  • Hover for details: See exact numbers for any time period
  • Automatic granularity: Adjusts based on your date range
  • Multiple metrics: Toggle between visitors, views, and visits

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Time Granularity

The chart automatically adjusts its granularity:
Date RangeGranularity
1 dayHourly
7 daysDaily
30 daysDaily
90+ daysWeekly
1 year+Monthly

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Date Range Selection

Customize the time period for your analysis:
  • Last 24 hours: Real-time performance
  • Last 7 days: Weekly trends
  • Last 30 days: Monthly overview
  • Last 90 days: Quarterly analysis
  • Last 12 months: Yearly comparison
  • All time: Complete history
Select specific start and end dates for precise analysis:
  • Click the date range selector
  • Choose start date
  • Choose end date
  • Apply the range
Use the comparison toggle to see how current performance compares to the previous period.

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Content Analytics

Understand which pages and content perform best:

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Top Pages

See your most visited pages:
  • URL Path: The page’s URL
  • Page Title: The page’s title tag
  • Views: Total page views
  • Visitors: Unique visitors to the page
  • Percentage: Share of total traffic
Click any page to see detailed analytics for just that page, including entry/exit rates.

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Entry Pages

Pages where visitors start their journey:
  • Shows first page visited in a session
  • Indicates traffic landing pages
  • Useful for understanding acquisition

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Exit Pages

Pages where visitors leave your site:
  • Shows last page before leaving
  • High exit rates may indicate issues
  • Normal for confirmation/thank you pages

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Traffic Sources

Discover where your visitors come from:

Referrers

External sources sending traffic:
  • Social media platforms
  • Other websites
  • Link aggregators
  • Partner sites

Direct Traffic

Visitors who arrive without a referrer:
  • Typed URL directly
  • Bookmarks
  • Email links (non-tracked)
  • Mobile apps

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UTM Parameters

Track marketing campaigns with UTM parameters:
  • Source: Where traffic originates (e.g., google, newsletter)
  • Medium: Type of traffic (e.g., cpc, email, social)
  • Campaign: Specific campaign name
  • Content: Ad variation
  • Term: Keywords (for paid search)
Learn more about campaign tracking in the UTM Reports section.

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Visitor Information

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Geographic Data

Countries

See where your visitors are located:
  • Country name and flag
  • Visitor count per country
  • Interactive world map

Regions & Cities

More detailed location data:
  • State/province information
  • City-level tracking
  • Regional distributions

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Device Information

Which browsers your visitors use:
  • Chrome, Firefox, Safari, Edge
  • Browser versions
  • Market share percentages
Operating systems breakdown:
  • Windows, macOS, Linux
  • iOS, Android, Chrome OS
  • Version information
How visitors access your site:
  • Desktop computers
  • Mobile phones
  • Tablets
  • Other devices
Screen resolution data:
  • Common resolutions
  • Mobile vs desktop screens
  • Useful for responsive design

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Language & Localization

Understand your audience’s language preferences:
  • Browser language settings
  • Language distribution
  • Regional language variants
Use language data to prioritize translation efforts and localization strategies.

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Custom Events

Track user interactions beyond page views:

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Event Analytics

  • Event Names: Custom events you’ve defined
  • Event Count: How many times each event fired
  • Unique Triggers: Number of visitors triggering the event
  • Event Properties: Custom data attached to events

Common Events

Typical events to track:
  • Button clicks
  • Form submissions
  • Video plays
  • Downloads
  • Scroll depth

E-commerce Events

Track business metrics:
  • Add to cart
  • Checkout started
  • Purchase completed
  • Product views

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Dashboard Panels

The dashboard is organized into collapsible panels:

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Panel Features

  • Expand/Collapse: Toggle individual panels
  • Sorting: Click headers to sort data
  • Filtering: Apply filters to any panel
  • Details: Click rows for more information

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Customization

Panel visibility and order are remembered between sessions for a personalized experience.

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Filtering Dashboard Data

Apply filters to analyze specific segments:
1

Click Filter Button

Open the filter panel in the dashboard controls.
2

Add Filter Criteria

Choose from various filter options:
  • URL path
  • Referrer
  • Browser
  • OS
  • Device
  • Country
  • Language
  • Custom events
3

Apply Filters

All dashboard panels update to show filtered data.
Learn more about advanced filtering in the Filters documentation.

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Comparison Mode

Compare two time periods side by side:
1

Enable Comparison

Toggle the comparison switch in the date picker.
2

Select Periods

Choose your current and comparison periods.
3

Analyze Changes

See percentage changes and trend indicators for all metrics.

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Comparison Use Cases

  • Year-over-year: Compare same period last year
  • Before/After: Measure impact of changes
  • Campaign Performance: Compare campaign periods
  • Seasonal Trends: Identify seasonal patterns

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Exporting Dashboard Data

Export your analytics data for external analysis:
  • CSV Export: Download data as spreadsheet
  • Date Range: Export respects current filters
  • All Panels: Each panel can be exported separately

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Best Practices

  • Review your dashboard regularly to identify trends
  • Set up consistent date ranges for comparison
  • Use filters to analyze specific user segments
  • Pay attention to bounce rate on key landing pages
  • Monitor traffic sources to optimize marketing spend
  • Track custom events for business-critical actions
  • Compare performance over similar time periods

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Dashboard Performance Tips

Very large date ranges (1+ years) may take longer to load. Use appropriate date ranges for your analysis needs.
  • Start with shorter date ranges for faster loading
  • Use filters to reduce data volume
  • Close unused panels to improve performance
  • Consider creating specific reports for deep analysis

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Next Steps

Create Reports

Build custom reports for detailed analysis

Set Up Filters

Learn advanced filtering techniques

Track Events

Implement custom event tracking

Real-time View

Monitor live visitor activity

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