Accessing Analytics
View analytics for any form:- Navigate to your dashboard
- Click on a form card
- The analytics dashboard loads automatically
Form Header Metrics
At the top of each form details page, see quick stats:Total Responses
All-time submission count for this form
Last 24 Hours
New submissions in the past day
Completion Rate
Percentage of started forms that were submitted
Additional Header Info
- Form name - Editable directly from the header
- Creation date - When the form was first created
- Average response time - How long users take to complete the form
Analytics Overview Tab
The main analytics section displays a comprehensive chart with configurable time ranges:Time Range Selector
Analyze data across different periods:- 24 Hours
- 7 Days
- 30 Days
Hourly breakdown of submissions over the past day. Shows traffic patterns and peak activity times.
Submission Chart
The interactive bar chart displays:- X-axis - Time labels (hours, days, or dates based on range)
- Y-axis - Number of submissions
- Bars - Submission count for each time period
- Hover tooltips - Exact values on mouse hover
Time Formatting
- 24h view: Shows hours in 12-hour format (1PM, 2PM, etc.)
- 7d view: Displays weekday abbreviations (Mon, Tue, Wed)
- 30d view: Shows day numbers (1, 2, 3… 30)
Empty State
If your form hasn’t received submissions:- A friendly message explains that data will appear after the first submission
- Chart placeholder with helpful tips
- Direct link to integration documentation
User Insights Tab (Premium)
Upgrade to Standard or Pro plans to unlock advanced analytics:Browser Statistics
Understand what browsers your users prefer:- Chrome - Percentage of Chrome users
- Safari - Mobile and desktop Safari traffic
- Firefox - Firefox browser submissions
- Edge - Microsoft Edge users
- Other - Alternative browsers
- Browser icon and name
- Total submission count
- Percentage of total traffic
Location Analytics
See where your submissions originate:- Country breakdown - Top countries by submission count
- Geographic distribution - Percentage of traffic per region
- Location trends - Popular submission locations
- Country name
- Submission count from that country
- Percentage of total submissions
Device Insights
Track device types:- Desktop vs. mobile breakdown
- Operating system distribution
- Screen resolution patterns
User insights data is anonymized and aggregated. No personally identifiable information is stored beyond what users submit in form fields.
Premium Upgrade Prompt
Free plan users see:- Lock icon on the User Insights tab
- Preview of available insights
- Upgrade call-to-action
- Pricing information
Key Performance Metrics
Total Submissions
Cumulative count of all form submissions:- Displayed prominently in the header
- Updates in real-time as new submissions arrive
- Includes both complete and partial submissions
Daily Submission Rate
Average submissions per day:- Calculated based on selected time range
- Helps predict future submission volume
- Useful for capacity planning
Week-over-Week Growth
Percentage change from the previous week:- Positive values shown in green
- Negative values shown in red
- Helps identify trending forms
Engagement Score
Composite metric indicating form health:- Combines submission rate, completion rate, and response time
- Higher scores indicate better form performance
- Scale of 0-100
Peak Submission Hour
Identifies when most submissions occur:- Displayed in 24-hour format
- Helps optimize campaign send times
- Useful for planning live support availability
Completion Rate
Percentage of users who submit after starting:- Higher rates indicate good form UX
- Low rates suggest optimization opportunities
- Benchmark: 70%+ is considered good
Average Response Time
How long users take to complete the form:- Measured in seconds or minutes
- Shorter times indicate clear, simple forms
- Helps identify friction points
Real-time Updates
Analytics data refreshes automatically:- New submissions appear within seconds
- Charts update without page refresh
- Optimistic UI updates provide instant feedback
Loading States
While data loads:- Animated skeleton screens maintain layout
- Loading spinner indicates data fetching
- Graceful error handling for network issues
Time Series Data
Detailed breakdown of submissions over time:- Time - Period identifier
- Submissions - Count for that period
- Unique emails - Deduplicated user count
- Full date - Complete timestamp
Chart Interactions
Hover Tooltips
Mouseover any bar to see:- Exact time period
- Precise submission count
- Additional context in a styled popup
Responsive Design
Charts adapt to screen size:- Desktop - Full-width with detailed labels
- Tablet - Optimized spacing and font sizes
- Mobile - Scrollable horizontal chart when needed
Dark Mode Support
Charts automatically adjust colors:- Light backgrounds in light mode
- Dark backgrounds in dark mode
- High contrast for accessibility
Exporting Analytics
Download your analytics data:- Navigate to form settings
- Click “Export Submissions”
- Choose format: CSV or JSON
- Download includes all submission data and metadata
Exported files include timestamps, form data, and analytics metadata for external analysis.
Analytics Retention
Data retention varies by plan:- Free - 30 days of detailed analytics
- Standard - 90 days with advanced insights
- Pro - Unlimited retention with full history
Performance Optimization
Query Caching
Analytics use intelligent caching:- Recent data cached for 5 minutes
- Historical data cached for longer periods
- Manual refresh option available
Pagination
For forms with many submissions:- Data loads in efficient batches
- Infinite scroll on submission lists
- Fast query performance regardless of volume
Insights and Recommendations
Based on your analytics, Mantlz suggests:- Optimal send times for email campaigns
- Form optimization opportunities
- Content improvements based on completion rates
- A/B testing ideas for higher conversions
Next Steps
View Submissions
Browse individual form responses
Export Data
Download submissions for analysis
Create Campaigns
Email your form subscribers
Upgrade Plan
Unlock advanced analytics features