Relaunching the Mintlify Free Plan

A lot of teams are still spinning up a docs site the hard way: a Next.js app, a markdown pipeline someone builds on their spare time, a search index that quietly breaks and doesn't get fixed.

To be clear, I get why. Docs used to be simple enough that rolling your own felt like the cheap option. Just last week at WeAreDevelopers, I spoke to teams who still write their docs in Word and SharePoint.

Built for teams like yours

We built the free Starter plan specifically for teams like yours. Building your own docs is a worse trade than it looks. The cost of a homegrown docs site always comes after deploying it. The maintenance, the redesigns, flaky search, and the slow drift into an internal tool nobody owns. That was tolerable because docs were mostly read by people who could work around a clunky search experience and some stale content. Now, your docs are being read by both people and agents, and agents are much less forgiving.

What a docs site has to do now

A docs site used to need pages, a sidebar, and a search bar that matched keywords. Now it needs an MCP server so Claude Code and Cursor can pull your API reference mid-session instead of guessing. It needs an API playground people can test requests in, real authentication instead of a shared password people DM to each other on Slack, a custom domain, and control over CSS and components. It needs SEO, AEO, and GEO done right, so your product shows up as the solution when someone describes their problem to an agent. See how your docs perform with agents.

Homegrown docs stall after launch

None of that is a weekend project. It's the same reason nobody hand-rolls their own authentication anymore, even though a login form looks simple until you have to get session security and password resets right. Docs infrastructure goes just as deep.

Teams that build their own docs site almost always ship the MVP, then stop investing, because the optimal engineering week is better spent on the actual product. So the docs site is static, while the product keeps shipping and agents are searching for the most up-to-date context. Docs can't be relegated to a side project. They're infrastructure that is core to your product and GEO.

The Starter plan is free

Starter isn't a time-bound trial meant to expire and convert you in thirty days. It's a robust platform for free that includes a custom domain, the web editor, Mintlify auth, an MCP server so agents can read your docs properly, and an API playground so people can try your endpoints before they ever open a terminal.

Built-in components let you quickly style content with the option to further customize with CSS and JS to make it match your brand. GEO and SEO optimization done behind the scenes. And five editor seats included for your team to collaborate.

We want you to have the opportunity to build your real docs site on our platform, point agents at, and see what it unlocks for you and your users. We're not gating basics behind a paywall to force an upgrade before you even ship a site worth reading.

We firmly believe that the teams who will win over the next few years won't be the ones who built the most infrastructure themselves. They'll be the ones who spent that time on the product instead. That's the bet the Starter plan is built on. Let us help you get back to building.

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