Analytics require a Pro or Enterprise plan.
- Monitor search trends: Observe changes in search queries to understand how users find your content and which topics they want information about.
- Identify frequent queries: Use frequent queries to understand which topics are most important to users. Identify gaps in coverage and prioritize content updates.
- Identify low click-through rates: Click-through rates (CTR) show how many users click a search result after typing a query. A low CTR can indicate that the search results are not relevant to users’ queries. For frequent search terms with a low CTR, improve the relevance of search results by adding keywords or updating your content.
