​

Pricing & Plans

Learn about Mixpanel’s pricing structure, available plans, and special programs for startups.

​

Mixpanel Plans

Mixpanel offers flexible pricing plans to suit organizations of all sizes, from startups to large enterprises. Visit our pricing page for current pricing details.

​

Plan Tiers

Free Plan

The Free plan provides generous access to Mixpanel’s core analytics features:

• 1M events per month
• Core reports (Insights, Funnels, Flows, Retention)
• Basic data governance features
• Email support
• Perfect for startups and small teams getting started with product analytics

Growth Plan

The Growth plan provides advanced features and higher data volumes:

• Custom event volumes (pay for what you use)
• All reports including Signal
• Advanced data governance
• Priority support
• Ideal for growing companies with established products

Enterprise Plan

The Enterprise plan provides maximum features, security, and support:

• Custom event volumes and pricing
• All Growth features plus:
  • Single Sign-On (SSO)
  • SCIM provisioning
  • Advanced security features
  • Data Classification
  • Event Approval
  • Verified Data
  • Data Standards
• Dedicated support and customer success
• Custom contracts and BAAs available
• Best for large organizations with complex needs

​

Add-On Packages

Enhance your Mixpanel experience with optional add-ons:

Data Pipelines

Connect your data warehouse to Mixpanel:

• Import data from your warehouse
• Export Mixpanel data to your warehouse
• Bi-directional data sync
• Support for major warehouses (Snowflake, BigQuery, Redshift, etc.)

Group Analytics

Analyze accounts and organizations, not just individual users:

• Track company-level metrics
• B2B analytics capabilities
• Account-based analysis
• Multiple group types

Warehouse Connectors

Query your warehouse data directly in Mixpanel:

• Use warehouse data in Mixpanel reports
• No need to export/import
• Real-time access to warehouse data

Session Replay

Watch recordings of user sessions:

• Visual playback of user interactions
• Understand user behavior in context
• Debug issues and improve UX
• Available with custom retention periods (up to 12 months)

​

Mixpanel for Startups

The Mixpanel for Startups program empowers early-stage companies to easily track and analyze data to find product-market fit and more.

​

Eligibility Requirements

​

Startup Plan Benefits

Eligible startups receive their first year free on the Startup Plan, an exclusive offering for startup program participants. The Startup Plan includes:

• Full analytics capabilities of Mixpanel, without any feature limits
• All advanced reports (Signal, Experiments, etc.)
• Add-on packages:
  • Data Pipelines
  • Group Analytics
  • Warehouse Connectors
  • Session Replay
• Data volumes of up to 1 billion events per year
• 500,000 Session Replay recordings
• Valid for 12 months

​

Apply to the Program

How to Apply

Apply here for the Mixpanel for Startups program.Once you confirm your eligibility and submit the form, your account will automatically be provisioned with the Startup Plan and your free year in the program will begin.Application Process:

1. Visit the application page
2. Confirm your eligibility criteria
3. Select your referral partner (if applicable) or “I do not have a referral partner”
4. Submit the application
5. Your account is automatically provisioned

If you were referred through a VC or accelerator, please select them from the dropdown menu. If your VC or accelerator is not listed, select “Other” and enter their name.

Implementation Requirement

Once accepted into the program, startups must start sending data to Mixpanel within the first 90 days to maintain eligibility.

If a participating startup doesn’t meet the implementation requirement within the first 90 days, they’ll be removed from the program and prohibited from rejoining.

This requirement encourages startups to only apply once truly ready so as to take full advantage of the program and maximize value from Mixpanel.

Usage Limits

What happens if my usage exceeds 1B events?If you send over 1B events to Mixpanel during the startup program, you’ll have the option to:

• Upgrade to a paid Growth or Enterprise plan
• Downgrade to the Free plan

If you’re close to exceeding the limit of the Startup Plan, our team will reach out in advance to discuss your options.

After the First Year

Can I continue with the Startup Plan after the first year?No. The Mixpanel for Startups program offers eligible companies their first year of Mixpanel for free on the Startup Plan.After the first year, startups are able to move to a Free, Growth, or Enterprise plan. The Startup Plan is only available through the startup program, and cannot be purchased as a standalone plan.Our team will work with you and advise on the best Mixpanel plan based on your usage and growth plans.

​

Startup Program FAQ

Do I have to be new to Mixpanel?

No. As long as your startup has not redeemed another exclusive offer or has already been a paid customer, you are eligible to apply.

Can I apply now and save the offer for later?

No. Once you confirm your eligibility and enroll in the program, the offer through Mixpanel for Startups is activated. Your one free year on the Startup Plan begins at enrollment.Additionally, if you do not start sending data to Mixpanel within 90 days of joining, you will be removed from the program.If you are not ready for the startup program, you can sign up for a Free plan and apply to the program when you’re ready to take advantage of the offer.

Will I receive help getting started?

Yes! We’ll provide:

• Self-serve resources for onboarding
• Access to our Mixpanel Community
• Ability to engage with other users and our team
• Support team assistance with technical questions

Do I need to be associated with a VC or accelerator?

No! As long as you meet the eligibility criteria, you’re welcome to join. When you submit the form, please select ‘I do not have a referral partner’ from the dropdown menu.

Why is the startup program offer so generous?

Startups are a part of Mixpanel’s DNA! We are dedicated to having the best startup program on the market and supporting as many founders as we can.The Mixpanel for Startups program provides the first year free on our exclusive Startup Plan, which allows participants to utilize all our features and functionality.Startups should focus on building world-class products and not worry about short-term trials, restrictive data plans, and hidden pricing.

What offers prevent me from qualifying?

If you have already redeemed an offer through Product School or another partner, you are not eligible for the startup program.Startups are only able to participate in the Mixpanel for Startups program once.

​

Legacy Programs

Credit-Based Startup Program

Prior to September 2024, the Mixpanel for Startups program provided eligible startups with their first year of Mixpanel free, valued up to $50,000. Startups in this program were able to purchase an annual Growth plan as well as Group Analytics and Data Pipelines add-on packages utilizing credits.After acceptance to the program, $50,000 in credits were added to participants’ Mixpanel account and automatically applied to eligible line items when purchasing an annual Growth plan.How to know if you’re in the credit-based program:The credit-based startup program was valid prior to September 4, 2024. If you are currently in this version of the program, you can see your credits in your Mixpanel account under Organization Settings > Plan Details & Billing.Credit Expiration:The credits expire after one year. You can see the expiration date in the Credits tab under Plan Details & Billing. Once the year elapses, the credits expire and the credit card on file will be charged to cover the subscription renewal and additional data costs.

If you have specific questions regarding your credit-based account, please reach out to [email protected].

​

Billing and Usage

​

Understanding Event-Based Pricing

Mixpanel uses event-based pricing, meaning you pay based on the number of events you track:

What Counts as an Event?

An event is any action a user takes that you track in Mixpanel:

• Page views
• Button clicks
• Form submissions
• Purchases
• Custom events specific to your product

Each time an event is sent to Mixpanel, it counts toward your event quota.

Events vs MTU

Mixpanel previously used Monthly Tracked Users (MTU) for billing but has transitioned to event-based pricing for most customers.Event-based pricing benefits:

• More predictable costs
• Pay for actual usage
• No penalties for tracking more users
• Better alignment with product analytics use cases

Some legacy customers may still be on MTU-based billing. Contact your account manager for details about your specific billing structure.

Monitoring Your Usage

To monitor your event usage:

1. Go to Organization Settings
2. Click Plan Details & Billing
3. View your current usage and remaining quota
4. Set up usage alerts to be notified before reaching limits

Best practices:

• Monitor usage regularly
• Set up alerts at 75% and 90% of quota
• Review which events are using the most volume
• Optimize tracking to focus on valuable events

​

Managing Your Plan

Upgrading Your Plan

To upgrade your plan:

1. Go to Organization Settings
2. Click Plan Details & Billing
3. Click Upgrade Plan
4. Select your desired plan and options
5. Complete the checkout process

Upgrades typically take effect immediately. You’ll be prorated for the remainder of your billing period.

Downgrading Your Plan

To downgrade your plan:

1. Go to Organization Settings
2. Click Plan Details & Billing
3. Click Submit a Downgrade Request
4. Fill out the downgrade form
5. Our team will process your request

Downgrades typically take effect at the end of your current billing period. Some features may become unavailable after downgrade.

Updating Billing Information

To update your billing information:

1. Go to Organization Settings
2. Click Plan Details & Billing
3. Click Update Payment Method
4. Enter your new payment information
5. Save changes

Only Organization Owners and Billing Admins can update billing information.

​

Cost Optimization

​

Strategies to Optimize Event Usage

Review Your Tracking Implementation

Regularly review what events you’re tracking:

• Are all events necessary for analysis?
• Are some events tracked too frequently?
• Can you consolidate similar events?
• Are you tracking events for testing/development?

Use Sampling for High-Volume Events

For very high-volume events that don’t require 100% accuracy:

• Implement sampling on the client side
• Track a percentage of occurrences
• Focus full tracking on critical conversion events

Drop Unnecessary Data in Lexicon

Use Lexicon to drop events or properties you no longer need:

• Review 30-day query volumes in Lexicon
• Drop events that aren’t being used in analysis
• Drop properties that aren’t providing value
• This prevents new data from being ingested

Use Data Views for Team Efficiency

Create Data Views to:

• Filter out test/internal data
• Give teams access to only relevant data
• Reduce the number of events analysts need to sift through
• Improve query performance

​

Support and Resources

​

Getting Help

Support Channels

Free Plan:

• Email support
• Community forums
• Documentation

Growth Plan:

• Priority email support
• Community forums
• Documentation

Enterprise Plan:

• Dedicated support
• Customer success manager
• Priority responses
• Custom SLAs available

Contact Support

To contact Mixpanel support:

• Visit mixpanel.com/get-support
• Use the in-app support widget
• Email [email protected]
• Visit the Community forums

​

Additional Resources

• Pricing Page - Current pricing and plan details
• Startup Program Application - Apply for the startup program
• Community - Connect with other Mixpanel users
• Documentation - Comprehensive guides and references
• API Reference - Developer documentation