Integrations: Connect Your Data Sources

These integrations allow you to send your tracking data to Mixpanel from third-party tools. You may review our complete integrations directory at mixpanel.com/partners/integrations. If you don’t see what you’re looking for, reach out to us.

Featured Integrations

Segment

Route data from the leading Customer Data Platform to Mixpanel

Google Tag Manager

Deploy Mixpanel tracking through GTM without code changes

Customer Data Platforms (CDPs)

CDPs collect data from multiple sources and route it to various destinations. Connect your CDP to Mixpanel to centralize your data pipeline.

Segment

Industry-leading CDP with native Mixpanel Actions destination

mParticle

Customer data platform for multi-channel marketing

Rudderstack

Open-source customer data platform

Freshpaint

Healthcare-compliant customer data platform

Tealium

Enterprise tag management and customer data platform

Segment Integration Details

Segment is one of the most popular ways to integrate Mixpanel. Here’s how it works: 1. Set Up Segment Source Install the Segment library in your application to start collecting data:

// Web - Install Segment
analytics.load("YOUR_WRITE_KEY");

// Identify users
analytics.identify('user_123', {
  name: 'Jane Doe',
  email: '[email protected]'
});

// Track events
analytics.track('Button Clicked', {
  button_name: 'Sign Up',
  location: 'Homepage'
});

2. Configure Mixpanel as Destination In your Segment dashboard:

Navigate to Catalog > Destinations
Select Mixpanel (Actions)
Connect your Segment source
Add your Mixpanel project token
Enable the destination

3. Data Mapping Segment automatically maps data to Mixpanel:

Segment Method	Mixpanel Action
`track()`	Import Event
`identify()`	Identify User + Set Profile Properties
`page()`	Import “Viewed [name]” Event
`screen()`	Import “Viewed [name]” Event
`group()`	Identify Group

The Segment id property is reserved and maps to distinct_id in Mixpanel. Avoid sending events with an id event property from Segment.

Tag Management

Deploy and manage Mixpanel tracking through tag management systems.

Google Tag Manager

Deploy Mixpanel via GTM with our official template

E-Commerce & Payments

Track purchases, subscriptions, and payment events automatically.

Shopify

Track e-commerce events from your Shopify store

Stripe

Automatically track payment and subscription events

Vendo

Multi-vendor marketplace analytics

CMS & E-Commerce

Integrations with WordPress, WooCommerce, and more

Cloud Storage & Data Warehouses

Import historical data or set up continuous sync from your data infrastructure.

Amazon S3

Import events from S3 buckets

Google Cloud Storage

Import events from GCS buckets

AWS Kafka

Stream real-time events from Kafka

Google Pub/Sub

Real-time event streaming from Pub/Sub

Development Frameworks

Native integrations for popular development frameworks.

Next.js

Server-side and client-side tracking for Next.js apps

AI & LLM Observability

Track AI model usage, performance, and user interactions.

Langfuse

LLM observability and analytics platform integration

Marketing & Attribution

Ad Spend

Import ad spend data from Facebook, Google, and more

Mobile Attribution

Track mobile app install attribution

Product & Feature Management

LaunchDarkly

Connect feature flags with product analytics

Data Collection Platforms

Snowplow

Route Snowplow events to Mixpanel

Google Sheets

Export Mixpanel data to Google Sheets for reporting

Integration Setup Guide

How do integrations work?

Mixpanel integrations work in one of three ways:

Server-to-Server: Data is sent from the third-party service directly to Mixpanel’s servers (most reliable)
Client-Side: The integration runs in the user’s browser or mobile app
Import: Historical data is imported in bulk from cloud storage or data warehouses

Most integrations use Mixpanel’s Import API to send data.

Do I need to write code?

Most integrations are no-code or low-code:

CDPs (Segment, mParticle): No code required - configure in the UI
Tag Managers (GTM): Minimal configuration in the UI
E-commerce (Shopify, Stripe): Simple app installation
Cloud Storage: Configuration via Mixpanel UI

Some integrations may require light code changes to map custom events or properties.

Can I customize what data is sent?

Yes! Most integrations allow you to:

Filter events: Choose which events to send to Mixpanel
Map properties: Customize how properties are named
Transform data: Apply transformations before data reaches Mixpanel
Set conditions: Use rules to control when data is sent

Configuration options vary by integration - check the specific integration docs.

How do I debug integration issues?

To troubleshoot integration issues:

Check Events View: Open Events in Mixpanel to see if data is arriving
Verify Credentials: Ensure your project token is correct
Check Integration Logs: Most platforms provide logs showing what was sent
Review Mappings: Verify event and property mappings are configured correctly
Test with Sample Event: Send a test event to verify the connection

See our debugging guide for more details.

What about historical data?

Many integrations support importing historical data:

CDPs: Can replay historical events through the integration
Cloud Storage: Import CSV or JSON files with historical events
Warehouse Connectors: Query and import historical data from warehouses

Events sent to the /track endpoint must be within the last 5 days. For older events, use the /import endpoint or a warehouse connector.

Choosing the Right Integration

Assess Your Current Stack

Identify where your data currently lives:

Already using a CDP? Start there
Using Google Tag Manager? Use our GTM template
Have a data warehouse? Use warehouse connectors

Consider Reliability

Server-side integrations (CDPs, warehouse connectors) are more reliable than client-side integrations and won’t be affected by ad-blockers.

Evaluate Maintenance

CDPs and tag managers make it easier to update tracking without code deployments.

Check Feature Support

Some integrations may not support all Mixpanel features like Group Analytics or identity merge. Check the integration docs for details.

Need Help?

Can’t find the integration you’re looking for? We’re constantly adding new integrations and may be able to help:

Contact Support
Request an Integration
Use our HTTP API to build a custom integration

Next Steps

HTTP API

Build custom integrations with our API

Best Practices

Learn how to implement tracking correctly

Introduction

Quickstart

Data Ingestion

Data Structure

Reports & Analysis

Advanced Features

Data Export

Administration

​Integrations: Connect Your Data Sources

​Featured Integrations

Segment

Google Tag Manager

​Customer Data Platforms (CDPs)

Segment

mParticle

Rudderstack

Freshpaint

Tealium

​Segment Integration Details

​Tag Management

Google Tag Manager

​E-Commerce & Payments

Shopify

Stripe

Vendo

CMS & E-Commerce

​Cloud Storage & Data Warehouses

Amazon S3

Google Cloud Storage

AWS Kafka

Google Pub/Sub

​Development Frameworks

Next.js

​AI & LLM Observability

Langfuse

​Marketing & Attribution

Ad Spend

Mobile Attribution

​Product & Feature Management

LaunchDarkly

​Data Collection Platforms

Snowplow

Google Sheets

​Integration Setup Guide

​Choosing the Right Integration

​Need Help?

​Next Steps

HTTP API

Best Practices

Build docs developers (and LLMs) love

Integrations: Connect Your Data Sources

Featured Integrations

Customer Data Platforms (CDPs)

Segment Integration Details

Tag Management

E-Commerce & Payments

Cloud Storage & Data Warehouses

Development Frameworks

AI & LLM Observability

Marketing & Attribution

Product & Feature Management

Data Collection Platforms

Integration Setup Guide

Choosing the Right Integration

Need Help?

Next Steps