Reports & Analysis
Mixpanel’s reporting suite provides comprehensive tools to analyze user behavior, measure conversions, and understand engagement patterns. Each report type is designed to answer specific questions about your product and users.Available Report Types
Insights
Visualize trends and compositions within your data. Analyze events, cohorts, and user profiles with flexible chart types.
Funnels
Measure conversion rates through a series of events. Identify drop-off points and optimize user journeys.
Flows
Discover the most frequent paths users take to or from any event. Understand user navigation patterns.
Retention
Measure user engagement over time. Track how many users return to find value in your product.
Cohorts
Group users by demographics and behavior. Create segments for targeted analysis and campaigns.
Boards
Collect reports into a single view. Monitor KPIs and share insights across your organization.
Common Use Cases
Product Analytics
- Track weekly active users (WAU) and growth trends
- Analyze feature adoption and usage patterns
- Understand user engagement frequency
- Measure product stickiness (DAU/MAU ratio)
Conversion Optimization
- Identify funnel drop-off points
- Compare conversion rates across segments
- Analyze time to conversion
- Test and measure A/B experiments
User Retention
- Measure day 1, day 7, and day 30 retention
- Track cohort performance over time
- Identify power user behaviors
- Analyze churn patterns
Path Analysis
- Discover common user journeys
- Understand navigation patterns
- Identify successful onboarding flows
- Find friction points in user experience
Building Reports
All Mixpanel reports follow a consistent structure:- Select Events or Behaviors - Choose what actions you want to analyze
- Choose Measurements - Decide how to calculate results (unique users, totals, aggregations)
- Add Filters - Narrow down to specific user segments or properties
- Apply Breakdowns - Segment your data by properties or cohorts
- Select Visualization - Choose the best chart type for your analysis
Reports can be saved, shared, and added to Boards for easy access and monitoring.
Key Concepts
Events
User actions tracked in your product, such as “Sign Up”, “Purchase”, or “Video Watched”.Properties
Attributes associated with events (event properties) or users (user properties) that provide additional context.Metrics
Combinations of events or behaviors with measurements that form the building blocks of analysis.Behaviors
Patterns of events, such as funnel sequences or retention patterns, that can be saved and reused.Getting Started
Choose a Report Type
Start with the report that matches your question:
- Trends over time → Insights
- Conversion rates → Funnels
- User paths → Flows
- Engagement over time → Retention