Welcome to Mixpanel
Mixpanel helps you better understand your customers and answer questions about your product. It enables you to track how users engage with your product and analyze this data with interactive reports that let you query and visualize the results with just a few clicks.Get Started
What is Mixpanel?
Learn about Events, Users, and Properties - the three key concepts that power Mixpanel
What to Track
Plan your first events and learn best practices for tracking user behavior
Quickstart Guide
Install Mixpanel and start tracking events in minutes
Tracking Methods
Choose the right tracking method for your application
Core Concepts
Mixpanel is built on three fundamental concepts:Events
Actions that happen in your product, like purchases or sign-ups
Users
The people who use your product, tracked by unique identifiers
Properties
Attributes that describe your events and users
Why Mixpanel?
Mixpanel provides powerful product analytics that help you:- Track user behavior - Understand how users interact with your product
- Analyze trends - Identify patterns and insights in your data
- Create cohorts - Group users based on their behaviors and properties
- Measure retention - See how many users come back and engage with your product
- Optimize conversion - Understand your funnel and improve key metrics
Next Steps
Understand the Basics
Read What is Mixpanel? to learn about Events, Users, and Properties
Plan Your Tracking
Use What to Track to decide which events matter most
Install Mixpanel
Follow the Quickstart Guide to get up and running