HTTP API Ingestion

Mixpanel’s HTTP API provides direct access to ingest events and user profile data. Use the API when:

You need to send data from a language without an SDK
You want full control over the data being sent
You’re building a custom integration
You need to import historical data

API Endpoints

Mixpanel provides different API endpoints based on your project’s data residency:

Data Residency	Base URL
US (default)	`https://api.mixpanel.com`
EU	`https://api-eu.mixpanel.com`
India	`https://api-in.mixpanel.com`

Projects with India Data Residency must use api-in.mixpanel.com or events will be rejected.

Track Events: `/track`

The /track endpoint ingests events in real-time. Use this for events that occurred within the last 5 days.

Endpoint

POST https://api.mixpanel.com/track

Request Format

Headers:

Content-Type: application/json
accept: text/plain

Body:

[
  {
    "event": "Sign Up",
    "properties": {
      "token": "YOUR_PROJECT_TOKEN",
      "distinct_id": "user_123",
      "time": 1618716477000,
      "$insert_id": "unique_event_id_123",
      "plan": "premium",
      "source": "landing_page"
    }
  }
]

Required Properties

Property	Type	Description
`event`	String	The name of the event
`properties.token`	String	Your Mixpanel project token
`properties.distinct_id`	String	Unique identifier for the user

Common Optional Properties

Property	Type	Description
`properties.time`	Number	Unix timestamp (milliseconds) when event occurred
`properties.$insert_id`	String	Unique ID to deduplicate events
`properties.ip`	String	IP address for geolocation (use `0` to skip)
`properties.$device_id`	String	Device identifier for anonymous tracking

Example: Track Event with cURL

curl --request POST \
  --url https://api.mixpanel.com/track \
  --header 'Content-Type: application/json' \
  --header 'accept: text/plain' \
  --data '[
    {
      "event": "Video Watched",
      "properties": {
        "token": "YOUR_PROJECT_TOKEN",
        "distinct_id": "user_456",
        "time": 1698023982000,
        "video_title": "Getting Started",
        "duration": 120,
        "completion_rate": 0.85
      }
    }
  ]'

Example: Track Event with Python

import requests
import json
import time

url = "https://api.mixpanel.com/track"

payload = [{
    "event": "Purchase Completed",
    "properties": {
        "token": "YOUR_PROJECT_TOKEN",
        "distinct_id": "user_789",
        "time": int(time.time() * 1000),
        "$insert_id": "purchase_xyz_123",
        "product_name": "Premium Subscription",
        "price": 29.99,
        "currency": "USD"
    }
}]

headers = {
    "Content-Type": "application/json",
    "accept": "text/plain"
}

response = requests.post(url, json=payload, headers=headers)
print(f"Status: {response.status_code}")
print(f"Response: {response.text}")

Batch Tracking

You can send multiple events in a single request:

[
  {
    "event": "Page Viewed",
    "properties": {
      "token": "YOUR_PROJECT_TOKEN",
      "distinct_id": "user_123",
      "page": "Home"
    }
  },
  {
    "event": "Button Clicked",
    "properties": {
      "token": "YOUR_PROJECT_TOKEN",
      "distinct_id": "user_123",
      "button_name": "Sign Up"
    }
  }
]

Maximum batch size is 2000 events per request.

Import Historical Events: `/import`

The /import endpoint is designed for importing events older than 5 days. It requires authentication with your API secret.

Endpoint

POST https://api.mixpanel.com/import

Authentication

Use HTTP Basic Auth with your API secret:

curl --request POST \
  --url https://api.mixpanel.com/import \
  --user "YOUR_API_SECRET:" \
  --header 'Content-Type: application/json' \
  --data '[
    {
      "event": "Historical Event",
      "properties": {
        "token": "YOUR_PROJECT_TOKEN",
        "distinct_id": "user_123",
        "time": 1609459200000
      }
    }
  ]'

Find Your API Secret

Navigate to Project Settings
Under Access Keys, find your Project Secret

Keep your API secret confidential. Never expose it in client-side code or public repositories.

Example: Import with Python

import requests
import base64

url = "https://api.mixpanel.com/import"
api_secret = "YOUR_API_SECRET"

payload = [{
    "event": "Historical Purchase",
    "properties": {
        "token": "YOUR_PROJECT_TOKEN",
        "distinct_id": "user_456",
        "time": 1609459200000,  # Jan 1, 2021
        "product": "Annual Plan",
        "amount": 299.00
    }
}]

# Create Basic Auth header
auth_string = f"{api_secret}:"
auth_bytes = auth_string.encode('ascii')
auth_b64 = base64.b64encode(auth_bytes).decode('ascii')

headers = {
    "Content-Type": "application/json",
    "Authorization": f"Basic {auth_b64}"
}

response = requests.post(url, json=payload, headers=headers)
print(f"Status: {response.status_code}")
print(f"Response: {response.text}")

User Profile Updates: `/engage`

The /engage endpoint updates user profile properties.

Endpoint

POST https://api.mixpanel.com/engage

Set Profile Properties

curl --request POST \
  --url https://api.mixpanel.com/engage \
  --header 'Content-Type: application/json' \
  --data '[
    {
      "$token": "YOUR_PROJECT_TOKEN",
      "$distinct_id": "user_123",
      "$set": {
        "$name": "Jane Doe",
        "$email": "[email protected]",
        "plan": "premium",
        "signup_date": "2024-01-15"
      }
    }
  ]'

Profile Operations

Operation	Description
`$set`	Set properties (overwrites existing)
`$set_once`	Set properties only if they don’t exist
`$add`	Increment numeric properties
`$append`	Append to list properties
`$union`	Add to list only if not present
`$remove`	Remove from list properties
`$unset`	Delete properties
`$delete`	Delete the entire profile

Example: Multiple Operations

import requests

url = "https://api.mixpanel.com/engage"

payload = [{
    "$token": "YOUR_PROJECT_TOKEN",
    "$distinct_id": "user_789",
    "$set": {
        "$name": "John Smith",
        "$email": "[email protected]"
    },
    "$set_once": {
        "first_seen": "2024-01-15"
    },
    "$add": {
        "login_count": 1,
        "total_revenue": 29.99
    },
    "$append": {
        "recent_purchases": "Premium Plan"
    }
}]

headers = {"Content-Type": "application/json"}
response = requests.post(url, json=payload, headers=headers)
print(response.text)

Identity Management

Simplified ID Merge

Link an anonymous user to a known user ID:

curl --request POST \
  --url https://api.mixpanel.com/track \
  --header 'Content-Type: application/json' \
  --data '[
    {
      "event": "$identify",
      "properties": {
        "token": "YOUR_PROJECT_TOKEN",
        "distinct_id": "user_123",
        "$anon_id": "device_xyz"
      }
    }
  ]'

This merges all events from device_xyz into the user_123 profile.

Best Practices

Use $insert_id to Prevent Duplicates

Include a unique $insert_id for each event to prevent duplicates:

{
  "event": "Purchase",
  "properties": {
    "token": "YOUR_PROJECT_TOKEN",
    "distinct_id": "user_123",
    "$insert_id": "purchase_abc_123",
    "amount": 99.99
  }
}

Mixpanel will reject duplicate events with the same $insert_id within 24 hours.

Handle IP Address for Geolocation

By default, Mixpanel uses the request IP for geolocation. For server-side tracking:Pass the client IP:

{
  "properties": {
    "token": "YOUR_PROJECT_TOKEN",
    "distinct_id": "user_123",
    "ip": "192.168.1.1"
  }
}

Skip geolocation:

{
  "properties": {
    "token": "YOUR_PROJECT_TOKEN",
    "distinct_id": "user_123",
    "ip": "0"
  }
}

Batch Requests for Performance

Send multiple events in a single request to improve performance:

Maximum 2000 events per batch
Reduces network overhead
Improves throughput

# Batch multiple events
events = []
for user_action in user_actions:
    events.append({
        "event": user_action["event_name"],
        "properties": {
            "token": "YOUR_PROJECT_TOKEN",
            "distinct_id": user_action["user_id"],
            # ... other properties
        }
    })

# Send in batches of 500
batch_size = 500
for i in range(0, len(events), batch_size):
    batch = events[i:i+batch_size]
    requests.post("https://api.mixpanel.com/track", json=batch)

Handle Rate Limits

Mixpanel has rate limits to ensure service reliability:

60 requests per hour for the /import endpoint per project
2000 events per request maximum batch size

Implement exponential backoff for retries:

import time
import requests

def send_with_retry(url, payload, max_retries=3):
    for attempt in range(max_retries):
        response = requests.post(url, json=payload)
        
        if response.status_code == 200:
            return response
        
        if response.status_code == 429:  # Rate limited
            wait_time = (2 ** attempt) * 1  # Exponential backoff
            print(f"Rate limited. Waiting {wait_time}s...")
            time.sleep(wait_time)
        else:
            print(f"Error: {response.status_code} - {response.text}")
            break
    
    return None

Validate Responses

Always check the API response:Success Response:

{
  "status": 1,
  "error": null
}

Error Response:

{
  "status": 0,
  "error": "Invalid token"
}

response = requests.post(url, json=payload)

if response.status_code == 200:
    result = response.json()
    if result.get("status") == 1:
        print("Success!")
    else:
        print(f"Error: {result.get('error')}")
else:
    print(f"HTTP Error: {response.status_code}")

Common Issues & Troubleshooting

Events not appearing in Mixpanel

Check project token: Verify you’re using the correct token
Verify data residency: Ensure you’re using the correct API endpoint
Check timestamp: Events older than 5 days won’t be accepted by /track
Look for errors: Check the API response for error messages
View Events page: Check the Events view in Mixpanel

401 Unauthorized errors

For /import endpoint: Verify your API secret is correct
Check that you’re using Basic Auth with the API secret
Ensure the API secret hasn’t been regenerated

413 Request Entity Too Large

Your batch is too large (>2000 events)
Split into smaller batches
Individual events might be too large (>2MB)

Geolocation is wrong

If tracking from a server, pass the client’s IP in the ip property
Set ip to "0" to skip geolocation
See geolocation best practices

API Reference

For complete API documentation, see:

Next Steps

Best Practices

Learn implementation best practices

View SDKs

Use our SDKs for easier implementation

Introduction

Quickstart

Data Ingestion

Data Structure

Reports & Analysis

Advanced Features

Data Export

Administration

HTTP API Ingestion

HTTP API Ingestion

API Endpoints

Track Events: `/track`

Endpoint

Request Format

Required Properties

Common Optional Properties

Example: Track Event with cURL

Example: Track Event with Python

Batch Tracking

Import Historical Events: `/import`

Endpoint

Authentication

Find Your API Secret

Example: Import with Python

User Profile Updates: `/engage`

Endpoint

Set Profile Properties

Profile Operations

Example: Multiple Operations

Identity Management

Simplified ID Merge

Best Practices

Common Issues & Troubleshooting

API Reference

Next Steps

Best Practices

View SDKs

Build docs developers (and LLMs) love

Introduction

Quickstart

Data Ingestion

Data Structure

Reports & Analysis

Advanced Features

Data Export

Administration

​HTTP API Ingestion

​API Endpoints

​Track Events: /track

​Endpoint

​Request Format

​Required Properties

​Common Optional Properties

​Example: Track Event with cURL

​Example: Track Event with Python

​Batch Tracking

​Import Historical Events: /import

​Endpoint

​Authentication

​Find Your API Secret

​Example: Import with Python

​User Profile Updates: /engage

​Endpoint

​Set Profile Properties

​Profile Operations

​Example: Multiple Operations

​Identity Management

​Simplified ID Merge

​Best Practices

​Common Issues & Troubleshooting

​API Reference

​Next Steps

Best Practices

View SDKs

Build docs developers (and LLMs) love

HTTP API Ingestion

API Endpoints

Track Events: `/track`

Endpoint

Request Format

Required Properties

Common Optional Properties

Example: Track Event with cURL

Example: Track Event with Python

Batch Tracking

Import Historical Events: `/import`

Endpoint

Authentication

Find Your API Secret

Example: Import with Python

User Profile Updates: `/engage`

Endpoint

Set Profile Properties

Profile Operations

Example: Multiple Operations

Identity Management

Simplified ID Merge

Best Practices

Common Issues & Troubleshooting

API Reference

Next Steps