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Migrate your data from Salesforce, HubSpot, Pipedrive, or other CRM systems to Twenty with confidence.

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Migration Overview

Successful CRM migration involves:
  1. Planning - Assess what to migrate
  2. Preparation - Clean and export data
  3. Mapping - Match fields between systems
  4. Testing - Import sample data
  5. Execution - Import full dataset
  6. Validation - Verify accuracy
  7. Optimization - Configure Twenty for your workflow
Plan for 2-4 weeks for a full CRM migration, depending on data volume and complexity.

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Pre-Migration Planning

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What to Migrate

Decide what data to bring:

Essential Data

Must migrate:
  • Active customers/contacts
  • Open opportunities
  • Recent activities
  • Important notes

Optional Data

Consider:
  • Closed/lost deals
  • Historical activities >1 year
  • Archived records
  • Old attachments
Migrating less data = faster, cleaner start. Consider archiving old data instead of migrating it.

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Data Audit

Before migrating, audit your current CRM:
1

Count records

Companies: 5,000
Contacts: 15,000
Deals: 2,500
Activities: 50,000
2

Identify custom fields

List all custom fields you’ve added and which are still needed.
3

Map relationships

Document how objects connect:
  • Contacts belong to Companies
  • Deals link to Companies and Contacts
  • Activities link to all above
4

Find duplicates

Identify and plan to clean duplicates before or during migration.

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Migrating from Specific Platforms

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Salesforce to Twenty

1

Export from Salesforce

Use Data Export Service:
  1. Setup → Data Export
  2. Select objects: Accounts, Contacts, Opportunities, Activities
  3. Export to CSV
  4. Download ZIP file
2

Prepare data

Salesforce exports need cleanup:
  • Remove system fields (OwnerId becomes names)
  • Convert picklist values
  • Flatten relationship fields
3

Map fields

Common mappings:
Salesforce → Twenty

Accounts:
  Name → Name
  Website → Website
  Industry → Industry
  AnnualRevenue → Annual Revenue
  BillingCity → City
  BillingState → State

Contacts:
  FirstName → First Name
  LastName → Last Name
  Email → Email
  Phone → Phone
  Title → Job Title
  AccountId → Company (relation)

Opportunities:
  Name → Name
  Amount → Amount
  StageName → Stage
  CloseDate → Close Date
  AccountId → Company (relation)
4

Import order

  1. Companies (Accounts) first
  2. People (Contacts) second
  3. Opportunities third
  4. Activities last

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HubSpot to Twenty

1

Export from HubSpot

  1. Settings → Data Management → Export
  2. Select objects and properties
  3. Export to CSV
  4. Download files
2

Map fields

HubSpot → Twenty

Companies:
  name → Name
  domain → Website
  industry → Industry
  numberofemployees → Employee Count
  annualrevenue → Annual Revenue

Contacts:
  firstname → First Name
  lastname → Last Name
  email → Email
  phone → Phone
  jobtitle → Job Title
  company → Company (relation)

Deals:
  dealname → Name
  amount → Amount
  dealstage → Stage
  closedate → Close Date
  associated_company → Company (relation)
3

Handle HubSpot-specific fields

  • Lifecycle stage → Create custom select field
  • Lead status → Create custom select field
  • Deal pipeline → Map to Twenty stages

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Pipedrive to Twenty

1

Export from Pipedrive

  1. Settings → Import/Export
  2. Choose objects to export
  3. Download CSV files
2

Map fields

Pipedrive → Twenty

Organizations:
  name → Name
  website → Website
  people_count → Employee Count
  address → Address

Persons:
  name → Name (split to First/Last)
  email → Email
  phone → Phone
  org_name → Company (relation)

Deals:
  title → Name
  value → Amount
  stage_name → Stage
  expected_close_date → Close Date
  org_name → Company (relation)

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Other CRMs

For any CRM:
  1. Export to CSV - Most CRMs support CSV export
  2. Identify equivalent objects - Map their objects to Twenty’s
  3. Map fields - Match fields between systems
  4. Import in order - Companies, then People, then everything else

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Field Mapping Guide

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Creating Custom Fields

For CRM-specific fields:
1

List custom fields

Document all custom fields from your old CRM.
2

Decide what to migrate

Keep fields that are:
  • Actively used
  • Contain important data
  • Required for workflows
3

Create in Twenty

Before importing, create custom fields:
  1. Settings → Data Model → Objects
  2. Select object
  3. Add custom fields
  4. Match field types

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Field Type Conversion

Convert dropdown fields:
  1. Create Select field in Twenty
  2. Add all options from old CRM
  3. Values must match exactly for import

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Migration Process

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Phase 1: Test Migration

Never migrate directly to production:
1

Create test workspace

Set up a separate Twenty workspace for testing.
2

Import sample data

Start with 50-100 records per object:
  • Diverse record types
  • Records with relationships
  • Records with all field types populated
3

Verify data

Check:
  • ☑ All fields mapped correctly
  • ☑ Relationships linked
  • ☑ Select options match
  • ☑ Dates formatted correctly
  • ☑ Numbers calculated right
4

Test workflows

Recreate critical workflows and test they work.
5

Get team feedback

Have team members review test workspace.
Don’t skip test migration. Most issues are discovered in testing, not production.

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Phase 2: Full Migration

1

Final data export

Export fresh data from old CRM:
  • Include records created/updated since test
  • Use same export format as test
2

Clean data

Final cleanup:
  • Remove duplicates
  • Fix data quality issues
  • Standardize formats
3

Import in order

1. Companies
   - Import first (no dependencies)
   - Verify count matches export

2. People
   - Links to Companies
   - Verify relationships correct

3. Opportunities/Deals
   - Links to Companies and People
   - Verify all linked correctly

4. Activities/Tasks
   - Links to all above
   - Import last

5. Custom Objects
   - In dependency order
4

Validate data

After each object import:
  • Check record count
  • Verify sample records
  • Test relationships
  • Check for errors

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Phase 3: Post-Migration

1

Configure Twenty

Set up:
  • Views for team workflows
  • Filters and sorting
  • Permissions and roles
  • Integrations (email, calendar)
2

Create workflows

Recreate automation from old CRM:
  • Assignment rules
  • Notifications
  • Field updates
  • Integrations
3

Team training

Train users on:
  • Navigation
  • Creating/editing records
  • Using views
  • Key workflows
4

Go live

Switch team to Twenty:
  • Stop using old CRM
  • All new data in Twenty
  • Monitor for issues

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Migration Best Practices

Don’t migrate garbage:
  • Remove duplicates
  • Delete outdated records
  • Fix data quality issues
  • Standardize formats
Clean data = better CRM experience.
Don’t blindly recreate old workflows:
  • Review which automation is still needed
  • Simplify where possible
  • Take advantage of Twenty’s features
  • Document new workflows
Consider phased approach:
  • Week 1: Core data (Companies, People)
  • Week 2: Deals and opportunities
  • Week 3: Historical activities
  • Week 4: Custom objects
Reduces complexity and risk.
Don’t delete old CRM immediately:
  • Keep read-only for 30-90 days
  • Reference for missing data
  • Fallback if issues arise
  • Export archives before closing

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Common Migration Challenges

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Challenge: Data Volume

Problem: Millions of records to migrate Solutions:
  • Migrate in batches
  • Use API for large imports
  • Consider archiving old data
  • Focus on active records

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Challenge: Complex Relationships

Problem: Many interconnected objects Solutions:
  • Map relationships before importing
  • Import in correct dependency order
  • Use test migration to verify
  • Import parent objects first

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Challenge: Custom Fields

Problem: Many custom fields to recreate Solutions:
  • Evaluate which are still needed
  • Create fields before importing
  • Use consistent field types
  • Document field mappings

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Challenge: Data Quality

Problem: Messy data in old CRM Solutions:
  • Clean before migrating
  • Use import validation
  • Fix errors before retrying
  • Consider data cleaning tools

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Migration Checklist

Use this checklist for your migration: 
Pre-Migration:
  ☐ Audit current CRM data
  ☐ Decide what to migrate
  ☐ Export data to CSV
  ☐ Clean and prepare data
  ☐ Create custom fields in Twenty
  ☐ Document field mappings

Test Migration:
  ☐ Create test workspace
  ☐ Import sample data
  ☐ Verify data accuracy
  ☐ Test workflows
  ☐ Get team feedback
  ☐ Adjust mappings as needed

Full Migration:
  ☐ Export final data
  ☐ Final data cleanup
  ☐ Import Companies
  ☐ Verify Companies
  ☐ Import People
  ☐ Verify People and relationships
  ☐ Import Opportunities
  ☐ Verify Opportunities
  ☐ Import Activities
  ☐ Verify Activities
  ☐ Import custom objects
  ☐ Final verification

Post-Migration:
  ☐ Configure views
  ☐ Set up workflows
  ☐ Configure permissions
  ☐ Train team
  ☐ Go live
  ☐ Monitor for issues
  ☐ Keep old CRM read-only

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Next Steps

Importing Data

Detailed import instructions

Exporting Data

Export data from Twenty

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